Everything doesn’t have to be from scratch!

Content Curation

By Kathryn Lee

Curation?

What is it?

Curate: Select, organize, and present (online content, merchandise, information, etc.), typically using professional or expert knowledge- As defined by New Oxford American

Dictionary

In the context of the digital space, it is the collection of

content shared, and generally everyone is doing this whether

they know it or not.

Some of the popular and widely used

curation platforms are

Pinterest, Tumblr, and even

Facebook.

So, why should

businesses use it?

Curating content allows for businesses to:

To regularly engage with their audience,

without the constant effort of

creating their own content

Show an awareness about their industry

It becomes an opportunity for businesses to showcase their awareness to their surroundings, as well as a chance to engage with the larger community.

Create relationships with similar and

relatable businesses and audiences, especially in the

Social Media realm.

What are the best

practices in getting started?

Some of the best practices to help you to

begin:

Research what topics are

being discussed

through social media.

Post relevant and high quality content that is applicable not only to your audiences, but also to your interest groups and general industry

Find a way to add a personal touch to content being

shared. Authenticity will

always triumphant

regurgitation.

Share various viewpoints and sources—there is so much opportunity for

conversation this way.

So start curating content

right away!

Thanks for viewing!

Sourceshttp://www.twelveskip.com/marketing/content-marketing/1378/upping-your-content-curation-game