Content2014 Pubcon Vegas

The New Mantra● You should orchestrate value-added platforms in order

to syndicate frictionless models that embrace visionary eyeballs for the most innovative/synergistic consumers

● Once this is complete, you will morph viral niches in order to exploit B2B ROI & e-enable cross-platform mindshare giving you the leadership needed to suceed.

Seriously...● The new mantra is that whether you are a

content marketer or a social media professional you need to think like a news room.

● Marketers that think real time and plan for the "now" will win...

Know where you are going

Where to start...GoalsWhat are your goals?● Become a “Thought Leader”● Improve engagements (What is the CTA?)● Increase Website Traffic

What is the voice?● Style guide● Brand voice● Giving and then Selling

What’s Next...

Bricks, and Feathers● Content strategy● Content calendar● Content types

Getting it done...

Tip of the hat to Chris Sietsema

Bricks, and Feathers● Considerations

○ Seasonal ○ Regional○ Cadence

Getting it done...

Tip of the hat to Chris Sietsema

Joseph Campbell’sHero’s Journey is the new sales funnel.

“Sectionalize” content so that it speaks to buyers at their state of needBenefit:● Shortens the “time to sale”

when your content matches the buyers’ needs

● Reinforce the brand which increases the brand’s value

● Content has value and becomes an asset

Thinking like a news room● Publisher● Editor● Writers● Photographers● Graphic Designers

Where are the ideas?● Ideation and the implementation of these

ideas are what make content marketing work.

● Utilize Google alerts and zeitgeist as well as Quora and Yahoo Answers

Hire a team of freelancers● Know their strengths● Keep them busy● Have them pitch you story ideas

The Marketing NewsroomThink long termDevelop a content strategy and calendarHire an editor to ensure brand voice Take advantage of news eventsBe ready to react with speed and precision

The Marketing Newsroom● Editors maintaining style and voice● Know your brand’s channel voice● Develop a cadence that does not overwhelm

your audience

Are You

Content?

ResourcesToolsGoogle TrendsBlog Topic GeneratorTitle MakerReferenced in this talk:Bricks and FeathersMaintaining a Content TeamCopyblogger

Thanks!Dan Sturdivant● Speakeasy, Director, Speakeasy Consulting

● DFW Search Engine Marketing Association, Chairman

● Freshly Grown Eggs Improv Comedy, Cast member

● DFW Jingle Mingle, Founder and Co-host

Thanks!Dan Sturdivant● Website: YourSpeakeasy.com

● Email: dans@yourspeakeasy.com

● Twitter: @DanSturdivant

● Facebook: facebook.com/dan.sturdivant