content club 04: conversation company in de praktijk - stéphan lam microsoft nederland
DESCRIPTION
Op donderdag 6 maart 2014 sprak ik op The Content Club (http://contentclub.nl/). Op deze vierde editie was het thema 'Content & Cultuurverandering'. Ik sprak over hoe Microsoft The Conversation Company in de praktijk tracht te brengen, met daarbij aandacht voor hobbels, hoogtepunten en tips.TRANSCRIPT
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Conversation Company; hobbels en hoogtepunten
Stéphan Lam - @SLAM
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78.872
186.057
364.515
50.112
679.556
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De Conversation CompanySteven Van Belleghem
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* De Conversation Company – Van Belleghem
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@SLAM#CC04
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Starter
ONTDEK
Fan
TROTS
Fencesitter
OVERTUIG
Learner
TOEPASSEN
jij op je
best
Doel: Jij op je best
Bedank
Geef een podium (voor F/S/L)
Bedien met innovatieve kennis
Contact/vraag
Neem drempel weg
Kijk naar starter, learner ,fan
Functionele tips
Kijken naar learner en fan
Helpen bij toepassen op je leven
Influencers als voorbeeld
Kijken naar fan
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Hoe doen we dit?
ContentInitiate & Create
ConversationListen & React
Influencers
Participate &Inspire
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1. Conversatie.Luisteren &reageren
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Interne communicatie
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Interne activatie:Sparkeerplaats
Use soft gradients behind text when needed to increase legibility
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2. Influencer
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3. Content.Initiëren &creëren
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Ons verhaal.
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Jouw verhaal.
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Hoe doen we dit?
ContentInitiate & Create
ConversationListen & React
Pro-active
Re-active
Influencers
Participate &Inspire
Plan
Ad hoc
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Vijf voorbeelden
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>1500 views op SlideShare >60 shares8 positive conversations with Eva>45.000 followers influencer post @ThomasMarzano: >15000 views Dutch Cowboys
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Thanks!
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Verrassing I
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Verrassing II
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Verrassing III
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Hoogtepunten
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http://www.flickr.com/photos/sarahreido
Waardering
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40%
28%
32%
Negatieve Conversaties
123
100%
Positieve Conversaties
123
53%47%
Neutrale Conversaties
123
69%
31%
% Tweets beantwoord
12
Sentimentverloop
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IMPACT maken op niche doelgroepen/ ripple effect
[IMAGE van niche doelgroep: punker]
Impact
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http://www.flickr.com/photos/67045873@N02/
Content spreads in unpredictable ways.
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'Hidden magic'
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Hobbels
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Start in eenrustige periodeen op kleine schaal.
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Snelheid.
http://www.flickr.com/photos/berther
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Niet allesis meetbaar.
http://www.flickr.com/photos/josselien/2219796555/
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Concentreerop de enthousiaste-lingen.
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Balanceer tussen externén intern.
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Doe het nietalleen.
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Tips
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Leg een fundament.
http://www.flickr.com/photos/mdpettitthttp://www.flickr.com/photos/mdpettitt
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Betrek het management.
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Durf.Durf fouten te maken.
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Deel resultaten.
Image by http://www.flickr.com/photos/ericabreetoe/
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CultuurVerandering.
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Go Do’s
Image by http://http://www.flickr.com/photos/mwf2005/
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Stéphan Lam@slam06 29499679
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Bedankt!