content and commons: library 2.0 organizational strategies terence k. huwe institute for research on...

Content and Commons:Content and Commons:Library 2.0 Organizational StrategiesLibrary 2.0 Organizational Strategies

Terence K. HuweTerence K. HuweInstitute for Research on Labor and Employment LibraryInstitute for Research on Labor and Employment Library

University of California, BerkeleyUniversity of California, BerkeleyInternet Librarian USA Internet Librarian USA

Monterey, October 30, 2007Monterey, October 30, 2007

ILI-London, October 8, 2007ILI-London, October 8, 2007

What I Am Going to Cover:What I Am Going to Cover:

How “library skill” can drive organizational How “library skill” can drive organizational change—and how 2.0 is a change—and how 2.0 is a turbo-chargerturbo-charger

How Library 2.0 and Web 2.0 are changing How Library 2.0 and Web 2.0 are changing “communities of practice”“communities of practice” and what that means and what that means for usfor us

How our new How our new Library CommonsLibrary Commons was built—with was built—with digital services in the driver’s seatdigital services in the driver’s seat

What we did—online and “analog”—at UC What we did—online and “analog”—at UC Berkeley’s IRLE Library, and why it’s workingBerkeley’s IRLE Library, and why it’s working


Library 2.0, Content and Commons:Library 2.0, Content and Commons:Many Interpretations = OpportunityMany Interpretations = Opportunity

Some questions for all organizations:Some questions for all organizations: – Can you foretell what classrooms will look like Can you foretell what classrooms will look like

in five years?in five years?– Libraries?Libraries?– Offices?Offices?– Organizational Charts?Organizational Charts?

Some challenges to face:Some challenges to face:– We need to do “more of the same, only better”We need to do “more of the same, only better”– ……All the while, stepping into All the while, stepping into new rolesnew roles


““Technologies of Collaboration” Technologies of Collaboration” Are Now MainstreamAre Now Mainstream

It’s Now VitalIt’s Now Vital to view technology as an “enabler of to view technology as an “enabler of community” and respond accordinglycommunity” and respond accordinglyThe Good News:The Good News: Most professionals have embraced Most professionals have embraced Web 2.0Web 2.0But It is Crucial to Build a Strategy But It is Crucial to Build a Strategy to understand user to understand user needs and offer the services they wantneeds and offer the services they wantPhysical Space Has New Life: Physical Space Has New Life: Those of us with the Those of us with the opportunity to do so can “enliven” physical (and virtual) opportunity to do so can “enliven” physical (and virtual) space—and the process goes togetherspace—and the process goes togetherLibrary 2.0 and the Library CommonsLibrary 2.0 and the Library Commons play directly to play directly to current research about teaching and classroom design current research about teaching and classroom design


2.0 Tools Go Well with Legacy Systems--2.0 Tools Go Well with Legacy Systems--and are Also Driving Space Planningand are Also Driving Space Planning

Promising New Technology Platforms:Promising New Technology Platforms:– Blogs, Wikis, Podcasts, social bookmarking, flickr, social networking Blogs, Wikis, Podcasts, social bookmarking, flickr, social networking

with MySpace, Facebook, and Second Life--and a growing list of morewith MySpace, Facebook, and Second Life--and a growing list of moreThe Not-So-New:The Not-So-New: – The open Web, Intranets & Extranets, ILS systems, ERM, CMSThe open Web, Intranets & Extranets, ILS systems, ERM, CMS

The Challenge of Integration:The Challenge of Integration:– Standard Web technologies are the “glue” for most 2.0 applications--and Standard Web technologies are the “glue” for most 2.0 applications--and

they’re changing toothey’re changing tooA New Sense of “Place”:A New Sense of “Place”: – The “Library Commons” has become a vibrant “innovation lab” for The “Library Commons” has become a vibrant “innovation lab” for

understanding how students use the new toolsunderstanding how students use the new toolsTechnology Supports Community:Technology Supports Community:– Intranets, Extranets and “virtual private networks” remain crucial to Intranets, Extranets and “virtual private networks” remain crucial to

community building in firms and in “communities of practice”community building in firms and in “communities of practice”


The Library Commons is PowerfulThe Library Commons is Powerful

They’re popular--Indiana U’s use doubledThey’re popular--Indiana U’s use doubledProvide pervasive technologyProvide pervasive technologyProvide effective group spacesProvide effective group spacesIntegrate user services: multimedia, IT, term Integrate user services: multimedia, IT, term paper support, even morepaper support, even moreEnable both student work and social timeEnable both student work and social timeLeveraging technology and influence the role of Leveraging technology and influence the role of the “computer lab”the “computer lab”– Joan K. LippincottJoan K. Lippincott, Coalition for Networked , Coalition for Networked

Information (Information (Learning SpacesLearning Spaces, Educause, Educause))


IRLE: The Setting and the “Story”IRLE: The Setting and the “Story”

We have a grand old buildingWe have a grand old buildingWe’ve been “pushing” proactive services for years:We’ve been “pushing” proactive services for years:– Digital conversationsDigital conversations– The One Stop Web ShopThe One Stop Web Shop– Desktop Publishers tooDesktop Publishers too– 2.0 innovations like Wikis2.0 innovations like Wikis

We parleyed service into a new spaceWe parleyed service into a new spaceWe learned a lot about how people perceive space, and We learned a lot about how people perceive space, and we positioned ourselves to be seen as “experts”we positioned ourselves to be seen as “experts”We solidified our roles as innovators in a rapidly We solidified our roles as innovators in a rapidly changing environmentchanging environment


Know the Organizational SettingKnow the Organizational Setting

In our case, we must respond to rapid change in In our case, we must respond to rapid change in US. research universitiesUS. research universitiesSome Some “Communities of Practice”“Communities of Practice” within the within the University are converging, others are splitting University are converging, others are splitting apartapartSome questions to ask:Some questions to ask:– How are teaching and research being approached?How are teaching and research being approached?– How is community service being approached?How is community service being approached?– How are students How are students interacting and studying?interacting and studying?– What special knowledge can you bring to the mix?What special knowledge can you bring to the mix?


Our Community in ContextOur Community in Context

““Organized Research Unit” at UCBOrganized Research Unit” at UCB

80 faculty from 14 schools and 80 faculty from 14 schools and departmentsdepartments

A 400-person community of practice within A 400-person community of practice within a 45,000 campus setting (students & staff)a 45,000 campus setting (students & staff)

We support faculty research and doctoral-We support faculty research and doctoral-level study--not undergraduate teachinglevel study--not undergraduate teaching


We “Volunteered” to:We “Volunteered” to:

Run the Web, Intranet & ExtranetsRun the Web, Intranet & ExtranetsBecome “publishers” of print & digital Become “publishers” of print & digital publications (i.e., desktop publishing)publications (i.e., desktop publishing)Manage “online conversations”Manage “online conversations”Take the lead on introducing many new Take the lead on introducing many new technologiestechnologiesBy 2006, we had gained support and were By 2006, we had gained support and were ready to renovate the Library and create a ready to renovate the Library and create a multi-function multi-function Library CommonsLibrary Commons


But 2.0 Stretched Our ImaginationsBut 2.0 Stretched Our Imaginations

We needed more:We needed more:– Secure document sharingSecure document sharing– Interactive Web services in support of faculty, Interactive Web services in support of faculty,

particularly for fieldworkparticularly for fieldwork– Webcasting and PodcastingWebcasting and Podcasting– An better Intranet with full scale “Facebook”An better Intranet with full scale “Facebook”– Rapid publication of hard-hitting research on Rapid publication of hard-hitting research on

the California workforce--digital and in print, the California workforce--digital and in print, tootoo


As IRLE Grew, We EvolvedAs IRLE Grew, We Evolved

Building from our strength in Web managementBuilding from our strength in Web managementBlogging--for a six years nowBlogging--for a six years nowIntranet: Started with Zope, moved to JoomlaIntranet: Started with Zope, moved to JoomlaWebcasting & WebconferencingWebcasting & Webconferencing– Tapping services offered by campusTapping services offered by campus– Exploring international applications, US-ChinaExploring international applications, US-China

WikisWikis– For the InterDisicplinary Immigration Workshop, using For the InterDisicplinary Immigration Workshop, using

JotSpotJotSpot

Our own “Facebook” using JoomlaOur own “Facebook” using Joomla


SCREENSHOT IRENE WEBSCREENSHOT IRENE WEB


From Webcasts to PodcastsFrom Webcasts to Podcasts

Our conference presentations are now Our conference presentations are now online--but the campus charges a lot for online--but the campus charges a lot for servicesservices

Campus podcasts downloads exceed Campus podcasts downloads exceed Webcasts—by a wide marginWebcasts—by a wide margin


Stuff on Our RadarStuff on Our Radar

Social BookmarkingSocial Bookmarking

Instant MessagingInstant Messaging

Facebook and Second LifeFacebook and Second Life

--But only when these 2.0 tools --But only when these 2.0 tools become become relevantrelevant to the organization we’re attached to the organization we’re attached to; we’ve got our hands full at the momentto; we’ve got our hands full at the moment


The Library CommonsThe Library Commons

In academic settings, it’s a major feature In academic settings, it’s a major feature for designfor design

The commons fits well with 2.0 The commons fits well with 2.0 technologiestechnologies

The IRLE Library Commons was built as a The IRLE Library Commons was built as a direct result of activist digital information direct result of activist digital information managementmanagement


What We’ve Learned About What We’ve Learned About Organizations and Library 2.0Organizations and Library 2.0

Info Pros still have an edge on understanding how Info Pros still have an edge on understanding how content “feeds” communitiescontent “feeds” communitiesIT departments, left in charge, often don’t see the IT departments, left in charge, often don’t see the potential we do—so take over!potential we do—so take over!Direct oversight of networked information and Direct oversight of networked information and programming “skill” is very importantprogramming “skill” is very importantRecreational and business computing activity are Recreational and business computing activity are merging, but not as fast some thinkmerging, but not as fast some thinkThe larger the (academic) library, the slower the The larger the (academic) library, the slower the implementation process— implementation process— so be a self-starterso be a self-starterGiven that situation, individuals need to take big steps, Given that situation, individuals need to take big steps, even riskseven risks


Individuals and 2.0Individuals and 2.0

Social networking software emphasizes Social networking software emphasizes individual voices--exercise your ownindividual voices--exercise your ownFree (or nearly free) 2.0 applications enable Free (or nearly free) 2.0 applications enable “intrapreneurs” to get started without waiting on “intrapreneurs” to get started without waiting on large-scale systems officeslarge-scale systems offices““It’s easier to ask for forgiveness that it is for It’s easier to ask for forgiveness that it is for permission”permission”Rank-and-file intrapreneurs can make a serious Rank-and-file intrapreneurs can make a serious and positive impact on organizational content and positive impact on organizational content strategies and services, and greatly influence strategies and services, and greatly influence leadershipleadership


Trends to Watch in OrganizationsTrends to Watch in Organizations

Survey:Survey: How much “authoring” is going on via How much “authoring” is going on via the Web, and by whom? (Blogs, Wikis, e-the Web, and by whom? (Blogs, Wikis, e-journals)journals)– This can be a major tip-off for community readinessThis can be a major tip-off for community readiness

Survey:Survey: What are they saying in the disciplines? What are they saying in the disciplines?

Action:Action: Create a focus group or small group Create a focus group or small group

Action:Action: Try implementing an interactive feature Try implementing an interactive feature

Action:Action: Understand all of the organizational Understand all of the organizational subcultures in your setting subcultures in your setting


In SummaryIn Summary

Many organizations—both academic and commercial—Many organizations—both academic and commercial—lack a comprehensive understanding of Web 2.0 and lack a comprehensive understanding of Web 2.0 and Library 2.0Library 2.0As a result, intrpreneuring librarians can take the lead in As a result, intrpreneuring librarians can take the lead in implementations—if they’re willing to take a riskimplementations—if they’re willing to take a riskDeveloping a Library 2.0 game plan does not have to be Developing a Library 2.0 game plan does not have to be a monumental taska monumental taskTake a bite-size approach, and start with applications Take a bite-size approach, and start with applications you personally enjoyyou personally enjoyCommunities of practices are changing—stay involvedCommunities of practices are changing—stay involvedA firm understanding of the organization should guide A firm understanding of the organization should guide your implementation strategyyour implementation strategy


Resources and ReferencesResources and References

UVA Digital Library Bookmarks: UVA Digital Library Bookmarks: http://del.icio.us/uva_digital_libraryhttp://del.icio.us/uva_digital_libraryMissouri River Regional Library Reference Links Database: Missouri River Regional Library Reference Links Database: http://http://www.mrrl.org/services/refer/links/index.phpwww.mrrl.org/services/refer/links/index.phpJoomla: Joomla: http://www.joomla.org/http://www.joomla.org/Library Journal Article: Library Journal Article: “Journey to Library 2.0”“Journey to Library 2.0” by Robin Hastings by Robin Hastings (April 15, 2007, p. 36)(April 15, 2007, p. 36)Odeo: Odeo: http://odeo.com/abouthttp://odeo.com/aboutJotspot: Jotspot: http://www.jot.com/http://www.jot.com/Learning Spaces, an Edcause ebook: Learning Spaces, an Edcause ebook: http://www.educause.edu/books/learningspaces/10569http://www.educause.edu/books/learningspaces/10569

Content and Commons:Content and Commons:Library 2.0 Organizational StrategiesLibrary 2.0 Organizational Strategies

Terence K. HuweTerence K. HuweInstitute for Research on Labor and Employment LibraryInstitute for Research on Labor and Employment Library

University of California, BerkeleyUniversity of California, BerkeleyInternet Librarian USA Internet Librarian USA

Monterey, October 30, 2007Monterey, October 30, 2007

content and commons: library 2.0 organizational strategies terence k. huwe institute for research on...

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