aPriori’s Uberflip ExperienceUberflip and the Content Experience

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Shannon DougallVP of MarketingUberflip

Sandy Turcotte-LimDirector of Advocate and Content MarketingaPriori

But they still get thisBuyers expect this

An engaging, tailored and intuitive experience

A generic, static and alphabetized experience

WE NOW LIVE IN THE NETFLIX ERA

ORGANIZATIONS HAVEN’T EVOLVED

Poor Buyer

Experience

Cumbersome Processes

Lack of Personalizatio

n

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STATUS QUO

PAINFUL PROCESSES

NOTSCALABLE

HOMOGENOUS EXPERIENCE

LIMITED CONTENT ROI

EVOLVE & ADAPT

BECOMEAGILE

SCALE YOUR CONTENT

CUSTOMIZE EXPERIENCES

GAINCONTROL

About aPriori

aPriori helps discrete manufacturers’ global design & sourcing teams collaborate more effectively to bring innovative, cost-optimized products to market faster.

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aPriori’s Marketing Story

What were we dealing with?• Small marketing team, few

resources

• Invested in content strategy, needed results

• Syndication difficult to attribute

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It was time to take a different approach to content.

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Before

After

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How did we benefit?

Increased engagement.

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Visitors are more engaged

• More time spent on site:- 90% increase in pageviews first month after launch

- 162% increase in pageviews the next four months

• Reading more content:- Pages per visit increased 137% since launch (from 2.61 to 6.18)

• Visitors engaged beyond the Hub: - 32% of hub visitors are navigating to the main site

• Generating more leads:- Doubled the monthly average15

Moving forward

Time to approach content differently:• Recycling and creating less

content

• Using data to influence promotions

• Segmenting content and breaking it down into easily digestible chunks

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Takeaways

Using Uberflip to leverage content and help create more engaging user experiences and drive more leads: • Creating more personalized user

experiences

• Recycling and refreshing old content that is converting

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Thank you!

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