contemporary issues in travel and tourism nikola naumov

UK COLLEGEBUSINESS AND COMPUTING

Module Booklet

Course: Edexcel Travel & Tourism Management

Group: Ed excel Level 4

Module: Unit 6 Contemporary issues in Travel & Tourism

Module type: Y/601/1745

Module Credit: 15

Teaching Period: (15+6 weeks)

Level: 4 (QCF)

Contact Hours: (21*3 = 63 hrs)

Lecturers: 15 weeks

Revision Clinic: 3 week

Feedback and assignment guidance: 3 weeks

Lecturer: Nikola Naumov

Start date: 04/06/2013

Day: Monday/Friday

Time: 10:30 – 13:30/ 14:30 – 17.30

Room:TBA

Term: Summer Term

CONTENTS

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• INTRODUCTION, AIMS AND OBJECTIVES

• MODULE OUTLINE AND TEACHING METHODS

• READING AND COURSE PREPARATION

• LECTURE WITH DETAILED COURSE PROGRAMME AND OBJECTIVES

• ASSESSMENT DETAILS

• INTRODUCTION

Tourism has significantly progressed since the ancient times when travel activities were closely linked with religious travel and some basic physical

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needs. In modern days, tourism represents a wide and diverse industry which involves large masses of people and generates a large number of jobs and income. However, tourism is a challenging phenomenon and the development of the sector has changed dramatically during the last few decades. The Travel and Tourism sector is dynamic and constantly changing. It is both proactive, in that it can stimulate economic growth, and reactive, in that it is sensitive to ever-changing global markets. Some new trends have emerged while some issues have continued to be discussed in response to the growth and scope of travel and tourism activities.This unit briefly explores some current issues and trends in contemporary travel and tourism business – those issues that have arisen in the last few decades and those that are likely to have an effect on the travel and tourism sector. Learners are introduced to some of the critical debates and problems within the tourism industry and are challenged to develop their own understanding of how the sector responds to the various changes within the last few decades. Through the study learners will consider the effects of that issue on travel and tourism, both from an industry and society perspective. To gain an understanding of the issue and its effects on travel and tourism, learners will develop skills appropriate to undertaking sustained and planned research, similar to those adopted in academic research.

The unit consists of numerous case studies and practical examples which give additional perspectives on these changes and provide valuable insights to the topic.

Aim:

The aim of this unit is to enable learners to gain understanding of current issues and trends, and the impacts of and responses to change in travel and tourism. Additionally, the unit has a practical focus that enables learners to develop the skills in research methodology and use these to explore the complexities of the travel and tourism sector and the key issues that affect it.

Key Objectives:

Describe some of the current issues in the travel and tourism industry Explain environmental and economic issues associated with tourism Understand the difference between qualitative and quantitative data Present theoretical and empirical data Report and analyse research findings

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Learning Outcomes and assessment criteria:

1. Understand current issues in the travel and tourism sector

1.1 Analyse issues currently driving change in the travel and tourism sector1.2 Analyse different current issues using appropriate methods and resources

2. Understand current trends in the travel and tourism sector

2.1 Evaluate current trends influencing change in the travel and tourism sector2.2 Analyse a current trend using appropriate techniques and resources

3. Understand how the travel and tourism sector responds to change

3.1 Analyse how travel and tourism businesses could respond to change3.2 Develop strategies on how selected travel and tourism businesses could respond to change3.3 Justify strategies for how selected travel and tourism businesses could respond to change

4. Understand the impacts of change on the travel and tourism sector

4.1 Analyse the impacts of issues and trends that drive change in the travel and tourism sector4.2 discuss the likely consequences of businesses failing to respond to market changes

On successful completion of this unit a learner will:

Be able to make a small research project and present their results to the rest of the class.Indicative content:

Be able to understand current issues in the travel and tourism sector

• Development of tourism activities and new tourism markets• Advancement in tourism – new technologies and low cost

airlines/cruises• Tourism and economic impacts – current issues, facts and

contributions

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• Tourism and the environment – responsible tourism, sustainability and terrorism

Be able to understand current trends in the travel and tourism sector and analyse them

Inbound and outbound tourism – current situation, short-term and long-term forecast

Niche markets – adventure tourism, dark tourism, religious tourism and pilgrimage

Introduction to research design and research methodology Introduction to data analysis – primary and secondary data;

quantitative and qualitative techniques

Be able to understand how the travel and tourism sector responds to change

Micro and macro environments – SWOT and PEST/PESTEL analysis Adapting and creating new products – marketing mix, marketing

strategies and brand awareness

Be able to understand the impacts of change on the travel and tourism sector

Impacts of change-mergers, acquisitions, liquidations, formation on products and services

Consequences of failing to respond to change: sales and profitability, profit margins and change in attitudes (customers, suppliers, competitors

Programme SpecificationAccrediting Body: EDEXCEL Course: EDEXCEL Travel & Tourism Management Unit: 6 CONTEMPORARY ISSUES IN TRAVEL AND TOURISM

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Lecture Schedule Outcome of session

Activity/seminar and formative assessment

Resources

1 Introduction to the module

Assessment modes Class discussion

and assignment guidelines

Understand the module content

Understand the assessment mode and LO

Group Discussion

PowerPoint slides

2 Introduction to contemporary tourism industry – facts and figures

Tourism markets – current trends and tendencies

Understand the importance of tourism industry within the global context

Be able to identify the emerging tourism markets

Class discussion

Group Task

Case study

PowerPoint slides and handouts

3 Tourism and information technologies

Low cost industry - airlines,cruises and holidays

Understand the role of information technologies within tourism

Examine the impact of low cost travel over travel and tourism business

Class discussion

Case study


4 Tourism and the local economy

The impacts of tourism for local business and societies

Understand the role of tourism for local economy

Assess the impacts of tourism for local

Class discussion

Case study

Group Seminar


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stakeholders5 Tourism and

environment – current trends and threats

Tourism and sustainability – a critical overview

Understand the environmental impacts of tourism

Explain the concept of sustainability in relation to tourism

Class discussion

Group Task

Case study


6 Contemporary tourism – growth and future

Tourism development and emerging destinations

Critically evaluate the current importance of tourism industry

Be aware of the emerging tourism destinations and products

Class discussion

Group Seminar


7 Niche markets and alternative tourism

Niche tourism examples – adventure tourism, responsible tourism, eco tourism, religious tourism

Understand the current trends in tourist mobility and motivation

Give examples of alternative forms of tourism

Class discussion

Case studies


8 Fieldwork visit – Unseen Tours and slum tourism/ Emerging paradigms in tourism – case study

Practical knowledge about a typical example of niche tourism

Field visit PowerPoint slides and handouts

9 Power Point Presentations (Task 2)

Class discussion

Group presentations

10 Introduction to Be able to PowerPoin

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research methods Data analysis –

quantitative and qualitative data

structure a research report

Distinguish between different types of research approaches

Class seminar

Class task

t slides and handouts

11 Micro and macro environments

SWOT and PEST analysis

• Identify Micro and Macro environments

• Explain SWOT and PEST analysis

Class seminar

Group Task


12 Marketing mix, communications and marketing strategies

• Understand marketing mix

• Consider the nature of the marketing communications

• Appreciate the importance of marketing strategies

Group task

Case study


13 Impacts of change-mergers, acquisitions, liquidations, formation on products and services

Define mergers, acquisitions and liquidations in tourism context

Explain how they are related to tourism products and services

Class discussion

Group task


14 Consequences of failing to respond to change: sales and

Analyse sales and profitability

Class discussion

PowerPoint slides

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profitability, profit margins and change in attitudes (customers, suppliers, competitors

in tourism industry

Explain different customers, suppliers and competitors

Group seminar

15 Summary and Feedback – Questions and Answers

PowerPoint slides

16 Revision

17 Revision

18 Revision

19 Assessment & Feedback



Recommended text and links:

Burns, R. (2000) Introduction to Research Methods. London: Sage PublicationsBurns, P. & Holden, A. (1995) Tourism: a New Perspective. London: Prentice

Hall.Cohen, E. (2004). Contemporary Tourism Diversity and Change. London:

Elsevier.De Kadt, E. (1978). Tourism: Passport to Development. New York: Oxford University PressFusco Girard, L. and Nijkamp, P. (2009) Cultural Tourism and Sustainable Local Development, Farnham: Ashgate.Hall, C. M. (2008). Tourism planning. Policies, processes and relationships. Harlow: PearsonHolden, A. (2008). Environment and Tourism. London: Routledge.Maccannell, D. (1999). The Tourist: A New Theory of the Leisure Class. Berkeley: University of California Press.Maitland, R., & Ritchie, B. (2009). City tourism, national capital perspectives. Wallingford: CABI Publishing.Mason, P. (2008). Tourism Impacts, Planning and Management. London: Routledge.

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Novelli, M. (2005) Niche Tourism: Contemporary issues, trends and cases. Oxford: Butterworth-Heinemann.Urry, J. & Larsen, J. (2011). The Tourist Gaze 3.0. London: SAGE

PublicationsVeal, A. J (2006) Research Methods for Leisure and Tourism. London: Prentice Hall.

Journals and newspapers

Journal of Travel ResearchAnnals of Tourism ResearchTourism ManagementEuropean Journal of Tourism ResearchTourism & Cultural ChangeTourism Management PerspectivesAnatoliaJournal of Sustainable Tourism

Videos

Relevant videos can be found on the World Wide Web in many different web pages. Browse the web for videos related to eco-tourism, sustainable tourism, WWF, UNESCO and UNWTO where some key issues and trends are addressed.

Websites

http://www.unwto.org/ - World Tourism Organizationhttp://www.wttc.org/ - World Travel & Tourism Councilhttp://www.ecotourism.org/ - The International Ecotourism Society

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http://www.ecotourism.org/

http://www.wttc.org/

http://www.unwto.org/

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Lecturer: Nikola NaumovCampus: Wentworth houseContact details: [email protected]

Assessment:The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel. Please read the instructions carefully while addressing the tasks specified. Contribution: 100 % of the moduleOutline Details: Assignment based on 4 tasks approx 4000 words. Details enclosed in the assignment brief.

Teaching and Learning Activities

The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment.

2.3 Teaching EthosThe college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career.

2.3.1 Methods of Delivery:

LECTURES:

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These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively.

SEMINARS:

These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills.

CASE STUDIES:

An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work.

Plagiarism:

Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below: Plagiarism is presenting someone’s work as your own. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

Assessment:

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The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel. Please read the instructions carefully while addressing the tasks specified. Contribution: 100% of the moduleOutline Details: Oral Presentation and written reports (3000-4000) words. Details enclosed in the assignment brief

ASSESSEMENTUnit: 6 – Contemporary issues in Travel & TourismLearning Hours: 60 Hours. Self-learning hours: 90 hours.Course: HND Travel & Tourism Mgmt – Level 4 CREDIT VALUE: 15 CREDITSTerm: Summer TermLecturer: Nikola Naumov Verifier:

Learners NameRegistration NumberLearners Declaration: I certify that the work submitted for this unit is my own:Signed:Hand out Date: Submission Date:

The Following Sections to be completed by the assessor:Center Name: UKCBCCenter Number:

Please note that the assessors signature below denotes conformation that he/she has in no way influenced the outcome of the assessment:

Assessors Name:Assessors Signature:

Has the unit been Internally Verified? Y/NDate of verification:Internal verifiers signature:Internal verifiers assignment brief:

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Due Dates Final Due dateIssue DateDue Task- 1 23/09/2013(B

atch 1 & Batch 3 ) or 27/09/2013 (Batch 2 & Batch 4)

17/01/2014

Due Task- 2 23/09/2013(Batch 1 & Batch 3 ) or 27/09/2013 (Batch 2 & Batch 4)

17/01/2014

Due Task- 3 23/09/2013(Batch 1 & Batch 3 ) or 27/09/2013 (Batch 2 & Batch 4)

17/01/2014

Due Task -4 23/09/2013(Batch 1 & Batch 3 ) or 27/09/2013 (Batch 2 & Batch 4)

17/01/2014

Unit Outcomes Outcome Evidence for the

criteria to pass.Assessors decision

Internal verification decision. (agree, disagree)

TASK 1

Choose a tourism destination of your choice and analyse the level of tourism development. Include statistical information about the number of tourists, main tourism markets and how tourism affects local economy, social life and environment. Use statistics, local and national tourism strategies, newspapers and journal articles. Present your project with a written report (approximately 1,000 words).

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P1

Understand current issues in the travel and tourism sector

P1.1-

Analyse issues currently driving change in the travel and tourism sector

P1.1(P,M,D)

P1.1(P,M,D)

P1.2-

Analyse different current issues using appropriate methods and resources

P1.2(P,M,D)

P1.2(P,M,D)

Summarized Feedback for Task 1(reflecting 1.1, 1.2, Pass merit and distinction.) IV comments towards Task 1

TASK 2

Conduct a short research report by using appropriate techniques and methods to assess a contemporary alternative form of tourism. You will be part of a group (no more than six people) and your task is to make a MS PowerPoint presentation which should include description, theoretical knowledge and examples of destinations, where this type of tourism is most popular. Additionally, it must include at least one case study which to include up-to date information. The presentation has to be supported by a written report (approximately 1,000 words) which needs to include: the presentation contents, your role within the group and your gained knowledge as a result of the task.

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P2.

Understand current trends inthe travel and tourism sector

P2.1-

Evaluate current trends influencing change in the traveland tourism sector

P2.1(P,M,D)

P2.1(P,M,D)

P2.2-Analyse a current trend using appropriate techniquesand resources

P2.2(P,M,D)

P2.2(P,M,D)

Summarized Feedback for Task 2(reflecting 2.1, 2.2, Pass merit and distinction.)IV comments towards Task 2TASK 3

Choose a tourism destination which is part of your own country. Conduct a short SWOT and PEST analysis and present your findings with a written report (1,000 words). Make sure you cover P3.1, P.3.2 and P. 3.3 as a part of your analysis.

TASK 3P3.

Understand how the traveland tourism

P3.1Analyse how travel and tourism businesses couldrespond to change

P3.1(P,M,D)

P3.1(P,M,D)

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sector respondsto change

P3.2- Develop strategies on how selected travel and tourismbusinesses could respond to change

P3.2(P,M,D)

P3.2(P,M,D)

P3.3-

Justify strategies for how selected travel and tourismbusinesses could respond to change

P3.3(P,M,D)

P3.3(P,M,D)

Summarized Feedback for Task 3(reflecting 3.1, 3.2, 3.3, 3.4, Pass merit and distinction.)IV comments towards Task 3TASK 4

By using your knowledge from the previous tasks and lectures, write a short essay about the business of travel and tourism at present days. Choose a related company (travel agency, hotel chain, etc.) and analyse its customers, competitors and suppliers. Advise how this company should respond to the contemporary changes in the industry and create a short-term strategy. Your report should be around 1,500 words.

TASK 4P4. Understand the impacts of change on the travel and

P4.1 Analyse the impacts of issues and trends that drivechange in the travel and tourism sector

P4.1(P,M,D)

P4.1(P,M,D)

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tourism sector P4.2 Discuss the likely consequences of businesses failing torespond to market changes

P4.2(P,M,D)

P4.2(P,M,D)

Summarized Feedback for Task 4(reflecting 4.1, 4.2, 4.3, Pass merit and distinction.)IV comments towards Task 4Merit grades awarded

M1 M2

M3

P1 P2 P3 P4

Distinction grades awarded

D1 D2

D3

Resubmit :

Any other comments

Grade given by the Assessor:Pass Merit Distinction Assessors Signature: Date:IV Grading Check: Comments if any:Agree Disagree Modify grade toIV signature:Date:Students feedback:

Student Signature: Date:

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ASSIGNMENT

TASK 1 to TASK 4: You are required to follow the instructions as specified towards each task and support with a research by using supportive materials like books, websites, etc., and give a feedback on the findings by relating your arguments to the relevant case studies as specified towards each task.

TASK 1

You need to choose a destination which is familiar to you and analyse the level of tourism development. Your report should include latest available statistics regarding the number of tourists and main tourism markets. You can use statistical information from government pages, newspapers and journals. Present your project with a written report (approximately 1,000 words).

TASK 2

For this task, you will need to work as a part of a team (no more than six persons) and create one MS PowerPoint presentation. Your team should choose one alternative form of tourism and provide a comprehensive description about it, including definition, popular destinations, statistics and overview. You must include at least one case study which should be relevant and supported with up-to date information. Useful topic examples: Heritage Tourism in Romania, Eco Tourism in Costa Rica, Community-based tourism in Kenya, etc. Your presentation will be no more than 10 minutes with 5 minutes for questions. Each member of your team should be dressed appropriately for a business presentation. You may also bring some promotional materials and handouts for your audience. Each person of your group must present and take part in the presentation. Your tutor will ask each one some questions in order to assess the his/her role in the preparation process.Your topic should be agreed with your tutor first. The presentation has to be supported by a written report (approximately 1,000 words) which needs to include: the presentation contents, your role within the group and your gained knowledge as a result of the task

TASK 3

Choose a tourism destination which is part of your own country. Conduct a short SWOT and PEST analysis and present your findings with a written

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report (1,000 words). Make sure you cover P3.1, P.3.2 and P. 3.3 as a part of your analysis.

TASK 4

By using your knowledge from the previous tasks and lectures, write a short essay about the business of travel and tourism at present days. Choose a related company (travel agency, hotel chain, etc.) and analyse its customers, competitors and suppliers. Advise how this company should respond to the contemporary changes in the industry and create a short-term strategy. Your report should be around 1,500 words

Plagiarism:

Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below: Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.)

Assignment Guidelines:• Use a standard report structure, Word-process the report and use

Times New Roman script of a proper font size 12.• Produce an academic report, detailing the above issues with a word

limit as instructed.• Complete the title page and sign the statement of authenticity.• The Assignment sheet should be attached in the front.• Submit the document in a folder in the form of a file as well as a soft

copy on the submission date. • It should be uploaded on E-Learning platform before the deadline • Assignments submitted after the deadline will not be accepted unless

mitigating and may be entitled for a late fee. • Collusion and Plagiarism must be avoided.• Start each answer on a new page and pages should be numbered.

Highlight each question clearly.• Include a Bibliography at the end of the assignment and use the

Harvard referencing system.

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• All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals, websites (include the date of visit), etc.

• Try to give the page numbers, publishers' details and the year of publication

• In order to pass you need to address all the LO• In order to get a merit you need to achieve a pass and address the

characteristics of M1, M2,M3 • In order to get a Distinction you need to achieve a merit and

successfully address the characteristics of D1, D2 and D3. Use a common format for the questions, for example:• Introduction (analyze the question.)• Underpinning Knowledge (write about the relevant theory/points)• Applied knowledge(Data Analysis)• Conclusions and Recommendations (summarizing the whole scenario

keeping in view pass, merit, distinction criteria.)

Student feedback form with the Assessment Grid indicating their pass, merit and distinction:Name: Registration Number:Unit: Management accounting

Outcomes/criteria: Indicative characteristics

Possible evidence

Feedback

P1.

P2.

P3.

P4.

As per the assessment criteria specified for pass

Do

Do

Do

Task 1

Task 2

Task 3

Task 4

Merit Description:

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M. Identify and apply strategies to find appropriate solutions.

Relevant theories and techniques have been applied.Effective judgments have been made.Complex problems with more than one variable have been explored.An effective approach to study and research has been used.

M2. Select/ design and apply appropriate methods/ techniques.

A range of methods and techniques has been applied. A range of sources of information used.. The selection of methods and techniques justified.Complex information/data have been synthesized and processed.Appropriate learning methods/ techniques applied.

M3. Present and communicate appropriate findings.

Appropriate structure and approach has been used.Logical and coherent arguments have been presentedTechnical language accurately used.A range of methods of presentation has been used.Familiar and unfamiliar contexts have been used.It is appropriate for familiar and unfamiliar audiences.

Distinction Description:

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D1. Use critical reflection to evaluate own work and justify valid conclusion.

Synthesis has been used to generate and justify valid conclusionsThe validity of results has been judgedSelf-criticism of approach has taken place.Evaluation has taken place using defined criteriaRealistic improvements have been proposed against defined characteristics for success.

D2. Take responsibility for managing and organizing activities.

Autonomy/independence demonstratedSubstantial activities/projects or investigations have been planned, managed and organized.The unforeseen has been accommodated.The importance of interdependence has been recognized.

D3. Demonstrate convergent, lateral and creative thinking

Ideas generate and decisions taken Convergent and lateral thinking have been appliedCapacity for innovation and creative thought has been used. Receptiveness to new ideas has demonstrated.Unfamiliar contexts have been applied.

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contemporary issues in travel and tourism nikola naumov

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