Logos

Consumerism The Crazy, Cool Creations of the Country

The word consumerism

is defined as the protection or promotion of the interests of con-

sumers. With a more in depth look at this definition, there is an easier way to explain

it. Consumerism simply means that businesses, whether clothing stores, grocery stores, restaurants,

activity centers, entertainments providers, etc, all have the same basic goal: to get you to buy their product.

That is right, you are the consumer! But labels are not the important part. Or are they?

Companies use many different clever marketing tricks to subconsciously persuade you to buy their product,

and you may not even notice it! Certain images will catch your eye or specific colors may ap-

peal to your senses, making you more likely to buy whatever product that label or

logo belongs to. Take a look and see for yourself!

COLORS - It is scientifically proven that people are drawn to stores with a warm

colored exterior and cool colored interior. The more blues and greens on the inside,

the more likely people are to buy.

THE GRUEN TRANSFER - The name sounds complicated, but

simply stated, an architect named Victor Gruen came up with the

concept of making a store floor plan confusing and hard to navigate.

Consequently, customers become confused and lost and spend more

time in the store, increasing the amount of items they purchase.

DECOY PRICING - Stores and companies will price sizes of the

same product far apart, such as $3 for a smaller box of cereal and then $8 for the larger, but then throw in a middle size at $7. When you see that the largest size is only a dollar

more than the middle, you are more likely to buy the large over the small,

even if you don’t need that much cereal.

FALSE URGENCY - Stores rope in huge amounts of profit during “limited time”

sales because the brain thinks that after the short time period, those products will be gone forever. However, in reality, they will most likely be marked down again l

ater if not bought during the sale.

HUMAN CHARACTERISTICS - You will often find that products that have human-

istic features or characteristics are more appealing and you are faster to pick them up off the shelf than something that seems

very cold and completely lifeless. This is particularly noticeable when a logo forms a hidden face or animals in commercials can talk or act like humans. It makes the product more relatable and therefore,

more buyable.

the hidden messages behind our beloved symbols

Gaze upon the majestic Ostrich

Pillow, created by Studio Banana Things.

The perfect hood-ie/pillow for taking a nap. And yes, of course you would

wear that in public.

Face it, you have always dreamed of biting into a golden drumstick and de-

claring yourself king of poultry. With a little

Edible Spray Paint, made by The Deli

Garage, dreams can come true.

Do you ever find yourself feeling like a true American, and you are just too lazy to reach your hand into the chip bag?

Well with the help of Potato Chip Grabber, by Japan Trend Shop, you will not have to.

BeatsIf you look at the beats logo not only will you see a “b” in the circle, you will see a

head wearing headphones.

Goodwill Most people see a face in the picture

at first glance, but it is also a lower case g that is identical to the one in the word

goodwill at the bottom.

Amazon The smile at the bottom is fairly obvious

but did you know the smile also goes from the “A” to the “Z”. This shows that Amazon offers a lot of products ranging from A to Z.

The Geico Gecko posses multiple human characteristics, such as

walking on two hind legs and speak-ing.

The arrow and two letters convey the

appearance of a smile.

TostitosSince Tostitos are a chip company it only

seems fit to have two people sharing chips and dip in their logo. As you can see, the

two “t”s are people and the “i” has dip in it.

Is walking your dog just too much work?

Well then with the Dog-Powered

Scooter, by Dog-Pow-ered Scooter, make

your lazy canine friend give you a

free ride on this nifty scooter.

Impluse Buying: Is It Really Your Fault?

Alyssa HartmanStaff Reporter

Savannah ChelohaStaff Reporter

Becca FeaginCopy Editor