Presented By:Neha (137)

Shikha Popli (146)Aashita Singh (152)

Neha Chandna (1

Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods and services in ever greater amounts.

Positive Consumerism Effects:More industrial production.A higher growth rate economy.More goods and services available.More advertising since goods manufactured have to be sold.Increased production will result in more employment opportunities.A variety of goods and services to choose from.More comforts for a better living style.

Negative Consumerism Effects:

Craving for goods is high. rat race to earn more

forced to cope up with stress and other work related tensions.Material wealth is the deciding factor about whether a society is highly developed or not.

Spiritual values are underplayed..Crime rate also increases as wants

possess expensive gadgets increase. Personal relationships also get affected Cheaper goods are imported

affecting the growth of locally based manufacturing industries.Consumerism has also resulted in ecological imbalances.

The natural habitat is being destroyed Global warming will eventually result in health problems.

Consumerism is also depleting the natural resources of the respective country.

TREND

In consumer society, people replace their goods with newer ones. The question of repair does not arise.

People have money to purchase goods in plenty.

Marketing Concept

Marketing Concept came into being with marketers realized that they would be able to sell more if they knew what was required by the consumers.

Consumer Protection is basically safeguarding the interests of ordinary consumers in their daily transactions like the buying of goods or hiring of ser servicesservices.

Illiteracy and Ignorance Unorganised consumers Duplicate goods Deceptive advertising Malpractices of businessmen Freedom of enterprise

To Organize Consumers Provide market information Importance of physical safety Avoiding monopoly Informing consumer about their basic rights

Right to Safety Right to Information: Right to Choose Right to be Heard Right to Seek Redressal Right to Education

Critical Awareness Action Social concern Environmental Awareness Solidarity

Business Self -regulation Consumer Self-help Consumer’s Association Government Regulations

Consumer Protection Act ,1986

The Consumer Protection Act was enacted in 1986. Amendments were made in 2002. The Act applies to the whole of India except the State of Jammu and Kashmir.An Act to provide for the better protection of the interest of the consumers. Establishment of Consumer Councils and other authorities for the settlement of consumers’ disputes.

Consumer Disputes Redressal Forum - known as "District Forum deals with complaints involving costs and compensation not exceeding Rs 20 lakhs.

Consumer Disputes Redressal Commission - known as "State Commission” addresses complaints between Rs 20 lakhs to Rs1crore.

National Consumer Disputes Redressal Commission - known as "National Commission" deals with complaints involving costs and compensation higher than Rs 1 crore.

The term restrictive trade practice is used for any strategy used by producers to restrict competition within a given market.

As per the act “it means a trade practice which tends to bring about manipulation of prices or its conditions of delivery or to affect flow of supplies in the marketing relating to goods and services in such a manner as to impose on the consumers unjustified costs or restriction.

Collusion resulting in the formation of a cartel is one such practice.

Other practices that fall short of the formation of a cartel but are nonetheless against the public interest and illegal include:

(a) the setting of minimum prices (b) agreements to share markets (c) the refusal to supply retailers that stock

the products of other competitors (d) setting different prices for different

buyers (discriminatory pricing) (e) exchanging information. The aim of restrictive practices is to raise

prices and restrict output to the benefit of the companies practicing them.

Its means a trade practice which a trader ,for the purpose of promoting sales, use or supply of any goods or for the provision of nay service ,adopts any unfair or deceptive practice. It includes:

(1) the practice of making any statement, whether orally or in writing or by visible representation which-

(i) falsely represents that the goods are of a particular standard, quality, quantity, grade ,composition, style or model;

(ii) falsely represents that the services are of a particular standard, quality or grade;

(jii) falsely represents any re-built, second-hand, renovated, reconditioned or old goods as new goods;

(iv) represents that the goods or services have sponsorship, approval, performance, characteristics, accessories, uses or benefits which such goods or services do not have;

(v) represents that the seller or the supplier has a sponsorship or approval or affiliation which such seller or supplier does not have;

(vi) makes a false or misleading representation concerning the need for, or the usefulness of, any goods or services;

Its also covers: (a) the offering of gifts, prizes or other items with

the intention of not providing them as offered or creating impression that something is being given or offered free of charge when it is fully or partly covered by the amount charged ,in the transaction as a whole;

(b) the conduct of any contest, lottery, game of chance or skill, for the purpose of promoting, directly or indirectly, the sale, use or supply of any product or any business interest

Consumer Groups in India

Voluntary Organization in Interest of Consumer Education (VOICE) Consumer Care Society Bombay Telephone Users' Association Citizen consumer and Civic Action Group (CAG) Grahak Sahayak Consumer Guidance Society of IndiaAll India Chamber of Consumers (AICOC)Consumer Coordination CouncilAkhil Bhartiya Upbhokta Congress Consumer Unity and Trust Society Consumer Rights Education & Awareness Trust (CREAT)Rajkot Saher/Jilla Grahak Suraksha Mandal Upbhokta Sanrakchhan & Kalyan SamitiUpbhokta Margdarshan Samiti "UMAS"

The mall is always the same, but fashion is a

moving target.Just when you think

you’ve got it down, it changes again.

You ‘ve got to buy more and more just to

stay in the game.

A case on consumerism and

its impact

There is not much Atul Bendre, an engineer with Indian Airlines, can do when both his children demand the latest gizmos they get to see on television. “My 15-year-old daughter demanded a cell phone when she passed out of school. I had to buy one for my 12-year-old son too, otherwise he would have got a complex,” he says.

 That sums up the dilemma of parents – and the new-age marketing mantra. “Pester Power”

No wonder then that a number of children’s channels are waiting to take off in the next few months – they’re sure to find brands eager to advertise on them.

 A study conducted showed that kids influence decision-making on categories beyond those just meant for kids.

The research also showed that 6 out of 10 children pester an average of nine times even after their parents say ‘no’ to a particular request, and that 80% of all brand purchases by parents with teens are controlled by their children.

A growing slew of ads feature kids-Think of the maruti ad with the sikh boy or the Hutch ad with the boy and the dog