consumer survey presentation adjusted
TRANSCRIPT
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Perception
Infrastructure
Store aspects
Customer Satisfaction
Oranjestad Main Street Factors
Single Effect
Single Effect
Single Effect
Effect as group towards satisfaction
Perception
Infrastructure
Customer Satisfaction
Oranjestad Main Street Factors
R= 0.330
R= 0.177
R= 0.361
Male43%Female
57%
Gender
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 75 75 and over
0
20
40
60
80
100
120
Age Group
Noord
Oranjestad
Paradera
Santa Cruz
San Nico
las
Savaneta
Dakota0
20
40
60
80
100
120
140Locations
What is the level of satisfaction towards current functions provided in the Main Street?
dissatisfied neither satisfied nor dissatisfied satisfied0%5%
10%15%20%25%30%35%40%45%
33%
27%
40%
Satisfaction towards new facilites and developments
yes noHas parking prevented you?
0%
10%
20%
30%
40%
50%
60%
56%
44%
Has parking meters prevent you from visiting?
What are the most important products & services according to local consumers?
0 20 40 60 80 100 120 140 160 180
Most important Product & Services for Main Street
OtherRestroomsSecurityEntertainmentShaded AreasParking garageMore LightingMore F&BFree WiFiWebsite
How do local consumers perceive commerce (the action of buying and selling goods and services) in the Main Street area?
yes48%no
52%
Do you believe you can find most things you need?
74%
Reason for visiting Main Street
workshoppingorganized eventsfood & beverageBanks and business related matterswindow shopping
What level of importance do local consumers give to quality of life (different environmental, educational, wealth and safety-related) issues in Main Street?
32.8% 21.0% 23.2%
Homelessness Panhandling Other
What are the most effective communication media to target local consumers?
0
50
100
150
200
250
300
350
Media Choice
TelevisionRadioNewspaperFacebookWebsitesInstagramSnapchatTwitterOther
Central research question: What changes are necessary in the Main Street in order to respond to the desires of local consumers on Aruba ?
Short Term Long Term
- Improve restrooms - Free Wi-Fi
- Enhance parking experience - More entertainment
- Perception towards Main Street - Better parking spaces
- Online shopping
