consumer mobile and payments innovation colin kerr
DESCRIPTION
Slides from #DWF Colin Kerr Microsoft WW Industry Lead offers a perspectiveTRANSCRIPT
Agenda
Agenda
• Trends and challenges
• Envisioning the future of payments
• Payments Platform as a Service
• Windows Phone Wallet Hub
Time magazine, Nov 22nd 2004
The Social Factor
68 50 22 14 7 2
Social & Devices @Work
65% of
companies are
deploying at
least one social
software tool
20% expect a
response
within 1 hour via
social media
Rise of the social customer
Average of 4
consumer
devices used
every day
44% of
consumers
complain via
social media
Years to Reach 50 Million “Users”
The Internet of Things
Who’s wallet is in your pocket?
Race for wallet control pits participants against each other.
How to move
from cool
pilots to real
general
acceptance?
Mobile NFC is just a single
slice of a single channel.
Must become more useful &
convenient than your
wallet
Challenges for Mobile Phone Payments
Niche market
entrants. Who
to back?
(or to fear?)
The ability to
transfer funds is
a natural
extension of a
digital
relationship.
Payments are
‘transactional
glue’ connecting
people to each
other.
Payments Are Transactional Glue
Reach
customers in all
aspects of life,
through virtually
any device.
The information
about the
payment is as
important as the
payment itself!
Health
Community Merchant/Biller
Community
Municipal
Authority
Tourist Venues
Transport
Parking
Tolls Utilities
Retailers Care
Providers
Public
Health
People
Small business
Friends
Family
Entertainment Pharmacy
Consumers are Changing How They Buy
Research Share Offer/
Buy
Feedback
Payments was a transaction business.....
...... but now it is an information business!
Every Screen Offers a New Shopping Experience
Payments is an Information Business
• Demographics, Spending trends
• Geo-location
• Big Data and Analytics
• Sentiment Analysis
• Targeted offers by customer by channel
..…
...
Payments Platform as a Service
Universal Access With End Point Localization
Payments Offers Tickets Loyalty Virtual
CCY
Cloud Commerce Platform:
Offers, BI and Analytics
Integration
Security & Tokenization
Microsoft is Uniquely Positioned
• Consumers are more socially & digitally connected to offers while they shop.
• Merchants want new and repeat business.
• Banks want to avoid disintermediation & offer more value to their merchants.
• Mobile Operators see m-commerce experience as a growth engine.
• Microsoft connects & enhances the commerce value chain.
Consumers
Banks Retailers &
Merchants
Mobile
Network
Operators
+ Partners
Increasing The Value
Nokia City Lens
Augmented Reality
+ Cloud
+ Wallet
= Enhanced Value
Windows Phone 8 Wallet Overview
Proximity NFC Wallet Hub Secure NFC
3 Pillars of Windows Phone Wallet
More than
Apps. Think
‘Platform’
too.
Is leather and plastic easier?
Payments is an Information Business
NFC? Think outside the POS!
Closing Thoughts
Microsoft Reaches the Consumer and the Enterprise, and supports the entire payments value chain
Contacts
Colin Kerr
Industry Solutions Director, Worldwide Financial Services
Microsoft
Andrea W. Waldin
Vice President, Marketing
FreedomPay
