HOMESCIENCE

CONSUMER EDUCATION

Indian Market is a sellers Market.

Consumers are poor and helpless in Indian market.

An Indian consumer is not well informed of his rights.

A consumer is exposed to several difficulties due to unfair trade practices.

Consumer rights and duties have to be spread amongst consumers to protect them from hazards.

INTRODUCTION

CONSUMERA Consumer is a person who has indicated his or her willingness to

obtain goods or other services from supplier with the intention of paying for them.

CONSUMER

Faces Problems

Needs

Knowledge of Rights and responsibilites

Knowledge of Consumer Laws

Knowledge of Consumer Aids

Leads to

CONSUMER EDUCATION

WHAT IS CONSUMER EDUCATION ?Consumer education means to educate the consumers as to what , how much ,where, when and how to buy

and how to use what they have bought.

OBJECTIVES OF CONSUMER EDUCATION

To understand how the economy functions.

To learn how to make wise purchase in the market.

To learn how to guard against :• Sales tactics • Advertising• Dishonest selling products

To become aware of consumer rights and responsibilities.

To become aware of redressal mechanism.

NEEDS OF CONSUMER EDUCATION

Today’s market is a complex system because it is flooded with products.

The consumers are confused due to new developments and innovations in science and technology.

The consumer education programme should be aimed at developing an awareness about consumer rights and responsibilities and consumer choice and product evaluation.

The consumer laws should focus on consumer behaviour and motivation.

ADVANTAGES OF CONSUMER EDUCATION

To develop the ability to decide and choose things intelligently.

To always demand safe, reliable and good quality products at a reasonable price.

To make consumer alert, well informed and vigilant against corrupt practices in the market.

To take suitable action when faced with a problem.

PROBLEMS FACED BY CONSUMERS

CONSUMER

PROBLEMS

PRICE VARIATIO

N

ADULTRATION AND POOR QUALITY

HOARDING AND

BLACK-MARKETING

DEFECTIVE WEIGHTS

AND MEASURES

UNFAIRE TRADE

PRACTICES

LACK OF STANDARDI

ZED PRODUCTS

MISLEADING

ADVERTISEMENT

POOR CONSUMER INFORMATI

ON

ROLE OF CONSUMER EDUCATION TO OVERCOME CONSUMER

PROBLEM Buy products that guarantee good quality and after sales service.

Instead of loose items preferably buy properly packed and labelled products.

Read labels carefully for brand names, ingredients, net weight, maximum retail price, expiry date and standardization mark.

Do not get cheated by sales tricks and sales talks.

Do not accept irregular weights like bricks and stones.

If you notice any trader using unfair trade practice do not remain quiet.

Always do market surveys and tap all the sources of information before buying a product.