consumer behaviour.pptx
TRANSCRIPT
1Consumer Buying Behaviour
Consumer Buying
Behaviour
2Consumer Buying Behaviour
• Abhishek Bhagat• Ankita Saha• Anusha Kejriwal• Joydeep Mukherjee• Kaushal Beriwal• Parijat Pallab Pradhan• Pratyusha Pradhan• Ringcon Saha• Subrata Deogharia
Group Members
3Consumer Buying Behaviour
Introduction
• Consumer Buying Behaviour refers to the behaviour of consumers in deciding to buy or not to buy or use or not to use or dispose of or not to dispose of the products which satisfy their needs.
• Consumer Buying Behaviour is what influences consumers to purchase a particular product.
• It focuses upon the need of individual, group or an organization.
4Consumer Buying Behaviour
Product
Wrist Watch
5Consumer Buying Behaviour
Education Level• Primary • Secondary • High School • College• Post Graduate
Prim
ary
Seco
ndar
y
Hig
h Sc
hool
Colle
ge
Post
Gra
duat
e02468
Education Level
Education Level
6Consumer Buying Behaviour
Income• 100000 – 200000• 200000 – 300000• 300000 – 400000• 400000 +
1LK - 2LK
2LK - 3LK
3LK - 4LK
4 LK +012345678
Income
Income
7Consumer Buying Behaviour
Occupation• Professional Person• Service Man • Student• Business Man• Others
PP SM Student BM Others012345678
Occupation
Occupation
8Consumer Buying Behaviour
What’s your main objective for buying a wrist watch?• Just want a portable way to see the time• As Fashion Accessory• To Gift• Others
Option 1
Option 2
Option 3
Option 4
0
2
4
6
8
10
Objective of Buying
Objective of Buying
9Consumer Buying Behaviour
Which of the medium you would to research for wrist watch? You can tick all that apply.• Television• Internet • Newspaper• Word of Mouth• Others
Opt
ion
1
Opt
ion
2
Opt
ion
3
Opt
ion
4
Opt
ion
502468
101214
Medium
Medium
10Consumer Buying Behaviour
Brand• Very Important• Somewhat Important• Neither agree nor disagree• Somewhat unimportant• Very unimportant
Option 1 Option 2 Option 3 Option 4 Option 502468
10121416
Brand
Brand
11Consumer Buying Behaviour
How do you take your buying decision?• Aggressive• Confident• Creative• Daring• Exciting
Opt
ion
1
Opt
ion
2
Opt
ion
3
Opt
ion
4
Opt
ion
50
1
2
3
4
5
6
7
8
Buying Decision
Buying Decision
12Consumer Buying Behaviour
Preference• Price• Design• Features• Other
Option 1
Option 2
Option 3
Option 4
0
2
4
6
8
10
12
14
Preferance
Preferance
13Consumer Buying Behaviour
Where you would like to buy the wrist watch from?• Brand Retail Outlet• Online• Locality Shops
Option 1 Option 2 Option 30
2
4
6
8
10
12
14
Buying
Buying
14Consumer Buying Behaviour
Do you prefer after Sales Service?• Yes• No
Sales
YesNo
15Consumer Buying Behaviour
Problem Recognition
Information Seeking
Evaluation of Alternatives
Buying Decision
Post Purchase Evaluation
CONSUMER BUYING DECISION PROCESS
16Consumer Buying Behaviour
Problem Recognition
• Dissatisfaction with a current product or service.
• Outdated
• Lifestyle
17Consumer Buying Behaviour
Information Seeking
• Personal Sources: Friends, Neighbors.
• Commercial Sources: Advertising Example: 20% off on exchange.
18Consumer Buying Behaviour
Evaluation of Alternatives
• Durability Example :- Japanese Citizen, Casio, Timax.
• Features Example :- Swiss-Rolex, Omega.
• Price Example :- Chinese Watches, Unorganized Sector.
19Consumer Buying Behaviour
Buying DecisionPersonal Factors• Age• Occupation• Economic Situation• Personality
Psychological Factors• Perception• Beliefs & Attitude
Availability & Accessibility
20Consumer Buying Behaviour
Other Features• Brand Name• Price• Appearance• Warranty• Technical Specification• After Sale Service
21Consumer Buying Behaviour
Post Purchase Evaluation
• After Sales Services
• Loyalty Cardo Exclusive Offers on Watches at The World of Titan , Titan
Watch Care Centres as well as on other premium brands.
o Being the first to know about new product launches & Invites to previews.
o Free Gift Delivery Service through The World of Titan.
o Priority Service at the Titan Watch Care Centres.
22Consumer Buying Behaviour
Thank You