the chinese consumer = global consumer

10
THERE IS ONLY the global consumer. ONE KIND OF CHINESE CONSUMER :

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Mainland Chinese consumers are different from the rest of us – they speak Mandarin and Cantonese. Otherwise, the Chinese consumer is a global consumer. Watch the video for evidence that staying true to yourself is the best way to succeed in China.

TRANSCRIPT

Page 1: The Chinese consumer = Global Consumer

THERE IS ONLY

the global consumer.

ONE

KIND OF CHINESE CONSUMER:

Page 2: The Chinese consumer = Global Consumer

“嘿嘿, NYC ~” #FOREIGNLOVE

In the ‘80s, China opened its doors to the West, ushering in an era of utter intoxication and obsession.

Page 3: The Chinese consumer = Global Consumer

Over thirty years later, we see a Chinese consumer more “ ” than…

well…

Westerners themselves.

Page 4: The Chinese consumer = Global Consumer

SO BEFORE SWITCHING YOUR BUSINESS MODEL TO A “

OR LOTS OF … RED

SEE HOW THE PIONEERS CRACKED THE SYSTEM:

Page 5: The Chinese consumer = Global Consumer

KFC’s commercials in China not only mirror those back home…

They even re-introduce KFC as a quasi Chinese creation that adheres to Western norms…

Page 6: The Chinese consumer = Global Consumer

“In Beijing, a grande latte goes

for about $4.80—or a dollar more than what it costs

in the United States…”

-The Atlantic, September 2013

!

“Starbucks appeals to younger generations

who fantasize about Western coffee

culture as a symbol of modern lifestyle… the

“Starbucks Experience” makes them feel cool and

trendy…” -Forbes, 2012

So, build an ecosystem that is authentically YOU.

Page 7: The Chinese consumer = Global Consumer

“Zara is a global company that doesn’t act locally…in 2013, China surpassed

France to become its second-largest in terms of the

number of stores (142).” -Bloomberg Businessweek,

November 2013

Page 8: The Chinese consumer = Global Consumer

“(The EHS Academy) training is fundamental

to GE's success…it allows us to form long-

term, strategic relationships with local

suppliers, enabling them to make a bigger

contribution to GE's business growth in

China…” - Lucent Lu, Sourcing Leader,

NBC Universal, China

“For GE, supporting the same

environment, health, & safety (EHS) standards of its

Chinese suppliers is critical to upholding

the company's reputation.” -GE Citizenship

Page 9: The Chinese consumer = Global Consumer

As Chinese consumers continue to embrace the West, Chinese companies have no choice but to follow suit…

…plastering their ads with foreign faces.

Page 10: The Chinese consumer = Global Consumer

SO REMEMBER,CHINESE LIKE YOU FOR YOU,

NOT YOUR SINO-FIED SELF.

No more compromises. If you build it, they will come.We promise.