the chinese consumer = global consumer
DESCRIPTION
Mainland Chinese consumers are different from the rest of us – they speak Mandarin and Cantonese. Otherwise, the Chinese consumer is a global consumer. Watch the video for evidence that staying true to yourself is the best way to succeed in China.TRANSCRIPT
THERE IS ONLY
the global consumer.
ONE
KIND OF CHINESE CONSUMER:
“嘿嘿, NYC ~” #FOREIGNLOVE
In the ‘80s, China opened its doors to the West, ushering in an era of utter intoxication and obsession.
Over thirty years later, we see a Chinese consumer more “ ” than…
well…
Westerners themselves.
SO BEFORE SWITCHING YOUR BUSINESS MODEL TO A “
OR LOTS OF … RED
SEE HOW THE PIONEERS CRACKED THE SYSTEM:
KFC’s commercials in China not only mirror those back home…
They even re-introduce KFC as a quasi Chinese creation that adheres to Western norms…
“In Beijing, a grande latte goes
for about $4.80—or a dollar more than what it costs
in the United States…”
-The Atlantic, September 2013
!
“Starbucks appeals to younger generations
who fantasize about Western coffee
culture as a symbol of modern lifestyle… the
“Starbucks Experience” makes them feel cool and
trendy…” -Forbes, 2012
So, build an ecosystem that is authentically YOU.
“Zara is a global company that doesn’t act locally…in 2013, China surpassed
France to become its second-largest in terms of the
number of stores (142).” -Bloomberg Businessweek,
November 2013
“(The EHS Academy) training is fundamental
to GE's success…it allows us to form long-
term, strategic relationships with local
suppliers, enabling them to make a bigger
contribution to GE's business growth in
China…” - Lucent Lu, Sourcing Leader,
NBC Universal, China
“For GE, supporting the same
environment, health, & safety (EHS) standards of its
Chinese suppliers is critical to upholding
the company's reputation.” -GE Citizenship
As Chinese consumers continue to embrace the West, Chinese companies have no choice but to follow suit…
…plastering their ads with foreign faces.
SO REMEMBER,CHINESE LIKE YOU FOR YOU,
NOT YOUR SINO-FIED SELF.
No more compromises. If you build it, they will come.We promise.