Kotler / Armstrong, Chapter 5

Consumer behavior refers to the buying behavior of final customers.

1. true

2. false

Kotler / Armstrong, Chapter 5

Consumer behavior refers to the buying behavior of final customers.

1. true

2. false

Kotler / Armstrong, Chapter 5

Buyer characteristics and the buyer decision process are two parts of ________.

1. Buyer’s black box

2. Buyer’s white box

3. Buyer’s red box

4. Buyer’s shopping box

Kotler / Armstrong, Chapter 5

Buyer characteristics and the buyer decision process are two parts of ________.

1. Buyer’s black box

2. Buyer’s white box

3. Buyer’s red box

4. Buyer’s shopping box

Kotler / Armstrong, Chapter 5

Consumer purchases are influenced by cultural, _______, personal, and psychological characteristics.

1. cost

2. social

3. health

4. profit

Kotler / Armstrong, Chapter 5

Consumer purchases are influenced by cultural, _______, personal, and psychological characteristics.

1. cost

2. social

3. health

4. profit

Kotler / Armstrong, Chapter 5

Four examples of subculture groups include Hispanic, African American, Asian American, and ____________.

1. middle-class

2. mature consumers

3. RVers

4. echo boomers

Kotler / Armstrong, Chapter 5

Four examples of subculture groups include Hispanic, African American, Asian American, and ____________.

1. middle-class

2. mature consumers

3. RVers

4. echo boomers

Kotler / Armstrong, Chapter 5

Groups of people with shared value systems based on common life experiences are called _____.

1. cohorts

2. generations

3. subcultures

4. affiliate groups

Kotler / Armstrong, Chapter 5

Groups of people with shared value systems based on common life experiences are called _____.

1. cohorts

2. generations

3. subcultures

4. affiliate groups

Kotler / Armstrong, Chapter 5

The fastest-growing and most affluent subculture in the United States is the _____ population.

1. Hispanic

2. African American

3. Asian American

4. mature

Kotler / Armstrong, Chapter 5

The fastest-growing and most affluent subculture in the United States is the _____ population.

1. Hispanic

2. African American

3. Asian American

4. mature

Kotler / Armstrong, Chapter 5

Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors is referred to as ___________.

1. subculture

2. families

3. social class

4. reference groups

Kotler / Armstrong, Chapter 5

Relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors is referred to as ___________.

1. subculture

2. families

3. social class

4. reference groups

Kotler / Armstrong, Chapter 5

Which of the following is not one of the major American social classes?

1. upper class

2. working class

3. lower-upper class

4. lower-working class

Kotler / Armstrong, Chapter 5

Which of the following is not one of the major American social classes?

1. upper class

2. working class

3. lower-upper class

4. lower-working class

Kotler / Armstrong, Chapter 5

A person within a reference group who, because of special skills, knowledge, or other characteristics, exerts social influence on others is called a(n) _____.

1. opinion leader

2. mature consumer

3. marketer

4. upper class citizen

Kotler / Armstrong, Chapter 5

A person within a reference group who, because of special skills, knowledge, or other characteristics, exerts social influence on others is called a(n) _____.

1. opinion leader

2. mature consumer

3. marketer

4. upper class citizen

Kotler / Armstrong, Chapter 5

The family is the most important consumer buying organization in American society.

1. true

2. false

Kotler / Armstrong, Chapter 5

The family is the most important consumer buying organization in American society.

1. true

2. false

Kotler / Armstrong, Chapter 5

The VALS classification system measures a person’s _____.

1. income

2. occupation

3. lifestyle

4. personality

Kotler / Armstrong, Chapter 5

The VALS classification system measures a person’s _____.

1. income

2. occupation

3. lifestyle

4. personality

Kotler / Armstrong, Chapter 5

A person’s _____ is his/her unique set of psychological characteristics that are relatively consistent and lasting.

1. self-esteem

2. self-concept

3. lifestyle

4. personality

Kotler / Armstrong, Chapter 5

A person’s _____ is his/her unique set of psychological characteristics that are relatively consistent and lasting.

1. self-esteem

2. self-concept

3. lifestyle

4. personality

Kotler / Armstrong, Chapter 5

Which of the following is not one of the five brand personality traits?

1. ruggedness

2. sophistication

3. self-concept

4. sincerity

Kotler / Armstrong, Chapter 5

Which of the following is not one of the five brand personality traits?

1. ruggedness

2. sophistication

3. self-concept

4. sincerity

Kotler / Armstrong, Chapter 5

Maslow’s hierarchy of needs are psychological, safety, _____, esteem, and self-actualization.

1. social

2. economic

3. lifestyle

4. education

Kotler / Armstrong, Chapter 5

Maslow’s hierarchy of needs are psychological, safety, _____, esteem, and self-actualization.

1. social

2. economic

3. lifestyle

4. education

Kotler / Armstrong, Chapter 5

The process by which people select, organize, and interpret information to form a meaningful picture of the world is _____.

1. sensation

2. learning

3. perception

4. motivation

Kotler / Armstrong, Chapter 5

The process by which people select, organize, and interpret information to form a meaningful picture of the world is _____.

1. sensation

2. learning

3. perception

4. motivation

Kotler / Armstrong, Chapter 5

Attitude is a person’s relatively consistent evaluations, feelings, and tendencies toward an object.

1. true

2. false

Kotler / Armstrong, Chapter 5

Attitude is a person’s relatively consistent evaluations, feelings, and tendencies toward an object.

1. true

2. false

Kotler / Armstrong, Chapter 5

A consumer purchasing fine furniture (which is expensive and for which a brand’s name matters) would probably result in _____ buying behavior.

1. dissonance-reducing

2. variety-seeking

3. complex

4. habitual

Kotler / Armstrong, Chapter 5

A consumer purchasing fine furniture (which is expensive and for which a brand’s name matters) would probably result in _____ buying behavior.

1. dissonance-reducing

2. variety-seeking

3. complex

4. habitual

Kotler / Armstrong, Chapter 5

_____ buying behavior is characterized by low consumer involvement but significant perceived brand differences.

1. Dissonance-reducing

2. Variety-seeking

3. Complex

4. Habitual

Kotler / Armstrong, Chapter 5

_____ buying behavior is characterized by low consumer involvement but significant perceived brand differences.

1. Dissonance-reducing

2. Variety-seeking

3. Complex

4. Habitual

Kotler / Armstrong, Chapter 5

The final step in the buying decision process is getting the rebate.

1. true

2. false

Kotler / Armstrong, Chapter 5

The final step in the buying decision process is getting the rebate.

1. true

2. false

Kotler / Armstrong, Chapter 5

What are the two largest statistical populations in the adoption process?

1. innovators and early majority

2. early adopters and early majority

3. early majority and late majority

4. innovators and laggards

Kotler / Armstrong, Chapter 5

What are the two largest statistical populations in the adoption process?

1. innovators and early majority

2. early adopters and early majority

3. early majority and late majority

4. innovators and laggards

Kotler / Armstrong, Chapter 5

Consumers in different countries may have different attitudes, values, and behaviors. International marketers need to adjust their marketing programs accordingly.

1. true

2. false

Kotler / Armstrong, Chapter 5

Consumers in different countries may have different attitudes, values, and behaviors. International marketers need to adjust their marketing programs accordingly.

1. true

2. false