conservatives in the social media
TRANSCRIPT
Methodology
• Analysed period: March 1st – April 20th
• Six biggest parties (Conservatives, Labour, SNP, Greens and UKIP) taken into account
• Analysed only official party Facebook Pages, Twitter profiles and YouTube channels
• Data collected throught APIs
• Wordclouds generated with Porter’saglorythm
• Every party has a Facebook fanpage
• Governing coalition (Conservatives and LiberalDemocrats) has majority on Facebook
• The Labour is the most active party on Facebook
• Number of users engaged on two differentFacebook Pages
• UKIP and Conservatives havethe biggestnumber of mutual users
• Strong ties between left wing parties
• Many users engage both on UKIP and The Labour fanpages
• Language used by the parties in theircommunication
• Words stemmed to their basic forms with the use of Porter’s algorithm
• The most popular hashtag is #GE2015
• Intense use of party specific hashtags
• Many call-to-action hashtags
• UKIP has the most subscribers
• Greens struck gold with one video
• Greens uploaded the most videos
• SNP decided to hide their followers number
• Sum of parties’ activities and user engagement on Facebook, YouTube and Twitter
• For the first position a profile gained 3 points, for second 2 points and for the third - 1.
Sotrender’s tip for the Conservatives
• Sotrender provides data-driven tips that helpsto improve performance in social media
• Tips cover all aspects of social media communication: engagement, content, admin’s activities and customer service
Tailored recommendations
Fast & easy reporting
Advanced analytics
Competitors tracking
Workflow management
Read the full report
• Commentary of Dr Darren Lilleker of Bournemouth University
• More data on parties’ presence in socialmedia
• Tips for parties how to improve theirperformance on Facebook, Twitter and YouTube
• Available on our website