WRLA Media Kit

CONNECTING THE BUILDING SUPPLY INDUSTRY

REACH YOUR CUSTOMERS

WHAT MAKES OUR MEMBERS SO VALUABLE?Nearly 90% of our readers are owners or managers of their companies.

Nearly 2 out of 3 of our members approve the purchase of products and services for their companies.

More than 70% of our readers reported taking some action on an advertisement featured in a WRLA publication.

THIS MIGHT BE THE EASIEST ADVERTISING DECISION YOU’LL MAKE THIS YEARIf you’re trying to reach the building supply industry in Western Canada, our members are the perfect fit.

The Western Retail Lumber Association represents more than 1,100 firms in the building supply industry in Northwestern Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, Nunavut, Northwest Territories and Yukon.

Our readers are decision makers - CEOs, presidents, vice-presidents, owners and buyers – and we know nearly 100% of our members read each issue of our magazine and interact with us online regularly.

ADVERTISE TO PEOPLE WHILE THEY’RE THINKING ABOUT THEIR BUSINESSWhen our members are reading Yardstick or interacting with us online, they are actively thinking of their businesses.

Your ads reach them at the optimal time: when they are learning and considering new ideas for their companies.

The WRLA is trusted because it is dedicated to serving the needs of its members. We are advocates, promoting the common interests of the Western Canadian lumber, building materials and hardgoods industry.

TARGETED REACH TO THE BUILDING SUPPLY INDUSTRY

ADVERTISING CONTACTRobert Zyluk, ADVERTISING SALES REPRESENTATIVE

PHONE 204.255.3409CELL 204.770.7607FAX 204.947.5195robertz@wrla.org

YARDSTICK MAGAZINEConnect your company to our members through Yardstick, our bi-monthly magazine. 95% of our members consider Yardstick relevant to their job.

It features articles on industry best practices, legislative updates, company profiles and product innovations. It’s a round up of top news and information for the industry. Yardstick offers a bonus distribu-tion at the WRLA Buying Show in January.

YARDSTICK DIGITAL EDITIONYardstick is delivered in hard copy and as a digital edition via email. Issues are archived on our website, giving each issue added longevity and exposure. Nearly 85% of our readers say they enjoy having the archives online.

WRLA DIRECTORY & PRODUCT SOURCE GUIDEThe most comprehensive information source available for the building supply industry. The Annual Industry Directory is a must-have year-round reference manual for retailers and associates.

WRLA NEWSOur e-newsletter, WRLA News, delivers vital industry news and trends 21 times per year to reach over 1,100 recipient firms in the building supply industry. If you need more frequent reach, the WRLA News is the perfect complement to our magazine.

WRLA WEBSITEOur website receives more than 7,000 page views per month, because our members turn here to get up-to-date information, see upcoming events and much more. We offer prominent advertising positions on WRLA.org all year round.

• Circulation: Over 1,450 print copies per issue

• Nearly 100% of our members are reading each issue

• With pass-along readership, an additional 1000 people are reading each issue of the magazine

Yardstick fast facts

5 WAYS TO REACH OUR MEMBERS

YARDSTICK AD SIZES

Ad Size (w x h) Trim Size1/4 Page Horizontal 4.583" x 3.383"

1/4 Page Vertical 3.565" x 4.829"

1/3 Page Horizontal 7.389" x 3.13”

1/3 Page Square 4.583” x 4.583"

1/3 Page Vertical 2.29” x 9.621"

1/2 Page Horizontal 7.389" x 4.829"

1/2 Page Island 4.583" x 7.389"

Full Page* 8.375" x 10.875"

Double Page Spread* 16.75" x 10.875"

*All full page ads require a 1/4" bleed on all sides.

DIRECTORY & PRODUCT SOURCE GUIDE AD SIZES

Ad Size (w x h) Trim Size1/4 Page Horizontal 5" x 1.666"

1/4 Page Vertical 2.333” x 3.666”

1/3 Page Horizontal 5" x 2.333"

1/3 Page Vertical 2.333" x 4.916"

1/2 Page Horizontal 5" x 3.666"

1/2 Page Vertical 2.333" x 7.5"

Full Page* 5.75" x 8.5"

Double Page Spread* 5.75" x 8.5" x2

*Requires a 1/4" bleed on all sides.

Full Page

1/2 Page Horizontal

1/2 Page Island

1/3 Page Vertical

1/4 Page Vertical

1/3 Page Horizontal

1/3 Page Square

1/4 Page Horizontal

1/2 Page Vertical

AD PRICING

YARDSTICK MAGAZINE AND DIRECTORY & PRODUCT SOURCE GUIDE ADVERTISING

OTHER OPPORTUNITIES

Full Colour 1-2 x 3-5 x 6-7 x *

DPS $4,279.50 $4,069.50 $3,849.50

OBC $3,249.50 $3,129.50 $2,999.50

IFC/IBC $3,049.50 $2,929.50 $2,799.50

Full Page $2,449.50 $2,329.50 $2,199.50

1/2 Page Island $1,819.50 $1,729.50 $1,639.50

1/2 Page $1,549.50 $1,469.50 $1,389.50

1/3 Page $1,169.50 $1,109.50 $1,049.50

1/4 Page $899.50 $849.50 $809.50

Free digital ads when you book 6 or more

*New - Free digital ads for website for 12 months with booking

Price

Belly Band Option $4,500

Paper Bag Branding for each issue

$5,500

New Member Offer: 1/2 page ad + 1/2 pg editorial

$1,750

Digital add-on for leaderboard $950 / issue

Digital Video Sponsorship $950 / issue

Digital Insert Large $525

Digital Medium Insert $475

HTML5 Ad $1,500

PRINT AD ARTWORK SUBMISSION GUIDELINESPrint ads must be 300 DPI and CMYK in PDF format. No spot colours or RGB. All double page spreads and full page ads require a 1/4" bleed on all sides.

MEMBERS SAVE 10%

Issue Ad Close Ad Material Due Mail Out

March 2020 Jan 27 Feb 3 Mar 9

May 2020 Mar 20 Apr 3 May 5

July 2020 May 22 Jun 5 Jul 6

September 2020 Jul 24 Aug 7 Sep 8

November 2020 Sep 18 Oct 2 Nov 4

December 2020 Oct 25 Nov 20 Dec 21

PRODUCTION SCHEDULE

3 Months 6 Months 12 Months

Square Banner

$900 $1,100 $1,875

Square Ads: 250px x 250px (no larger than 300 kb)

WRLA.ORG ADVERTISING

WRLA News

3 Months

6 Months

12 Months

Custom Banners

$1,450 $1,900 $3,255

Sponsored Content

$1,460 $1,925 $3,500

Custom Banners must be 300px x 100px.

Sponsored Content are 180px x 150px thumbnail graphic. Can be logo or product image (.JPEG or .PNG file, @72 DPI, RGB), no more than a small tagline of text, no contact info included. Not to be treated as a regular banner ad.

• Headline: Advertiser supplies 3-6 words.• Summary text: Advertiser supplies 30-50 words.• Web Link: Advertiser supplies URL to link at

bottom of text.

OUR ENEWSLETTERWRLA’s electronic newsletter, WRLA News, delivers powerful indus-try news and trends 21 times per year to over 1,200 recipient firms involved in the building supply industry in the West. WRLA News keeps members up to date on the latest industry news and trends. As the largest retail lumber association in the West, WRLA members spend $12 billion annually on products and services. Reach members at work and on the go by advertising in WRLA News.

ADVANTAGES OF WRLA NEWS ENEWSLETTER• Readers will be able to share the eNewsletter with colleagues, provid-

ing more exposure for your company.

• Your ad will be hyperlinked to allow readers to click and go directly to your website.

• Prominently display your message between popular sections of the eNewsletter.

• Viewers will be able to access the magazine on most smart phones.

CUSTOM BANNERSThree rows of 2 custom rectangle banners (300px x 100px). Your custom banner provides a direct link to your website or landing page - customers can buy at any time!

3 Months 6 Months 12 Months

Custom Banners $1,450 $1,900 $3,255

SPONSORED CONTENT180px x 150px thumbnail graphic. Can be logo or product image (JPG or PNG file, 72 DPI, RGB), no more than a small tagline of text, no contact info included. Not to be treated as a regular banner ad.

• Headline: Advertiser supplies 3-6 words.

• Summary text: Advertiser supplies 30-50 words.

• Web Link: Advertiser supplies URL to link at bottom of text.

3 Months 6 Months 12 Months

Sponsored Content $1,460 $1,925 $3,500

WRLA NEWS ENEWSLETTER

Robert Zyluk Advertising Sales Representative

1004-213 Notre Dame Avenue Winnipeg, MB R3B 1N3

PHONE 204.255.3409CELL 204.770.7607FAX 204.947.5195robertz@wrla.org

WRLA NEWS IS EMAILED DIRECTLY TO THE TOP DECISION-MAKERS IN THE BUILDING SUPPLY INDUSTRY ACROSS THE WEST.

WRLA NEWS IS DISTRIBUTED TWICE

PER MONTH, WITH THE EXCEPTION OF JUNE, JULY AND AUGUST, WHERE IT IS SENT ONCE PER MONTH.

OUR WEBSITEOur website has established us as the premier association for the lumber industry in the West. By placing your company on our site, you are building strong brand awareness with a leading association for the building supply industry.

Our official website provides a valuable connection to our members, as well as building supply professionals who visit our site for industry information. Make sure they know about your company and the products and services you provide.

SQUARE BANNERSAdvertising space will be available on the home and sub-pages of WRLA.org. Ads will rotate on the home page and sub pages expanding your exposure to site visitors.

250px x 250px, file size no larger than 300kb

3 Months 6 Months 12 Months

Square Banners $900 $1,100 $1,875

WRLA.ORG AVERAGES APPROXIMATELY 4000 PAGE

VIEWS PER MONTH!

WRLA . org fast facts

WRLA.ORG WEBSITE

Robert Zyluk Advertising Sales Representative

1004-213 Notre Dame Avenue Winnipeg, MB R3B 1N3

PHONE 204.255.3409CELL 204.770.7607FAX 204.947.5195robertz@wrla.org