connecting products, publications and people - david kavanagh
TRANSCRIPT
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scrazzlconnecting products publications and people
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Idea
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Customer PartnerUser
Supplier
PublisherScientist
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Marketing channels
limited. Market intelligence fragmented.
Lots of traffic and content but limited capacity for
revenue diversification
No “TripAdvisor”
for experimental
materials
Supplier
PublisherScientist
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1Leads 3Analytics2Widgets
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- More engaging- Relevant
Scientist
- High ROI- More traffic
Supplier
- CTR >0.4%- Higher Revenue
Publisher
Leads(publisher)Lead
s = $
$$
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Leads
= $
$$Leads(scrazzl.com)
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Widgets
Savings = $
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Analytics
Intelligen
ce = $$$
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Challenges?
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Content
Product
App.
$ Leads, Analytics, Widgets
$ Leads powered by
Product Catalogue
s
Direct
CUSTOMER: Product
Suppliers
USER:Scientists/Readers
PARTNER: Publisher Platform
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Content
Challenges- Data size- Analysis- Accuracy- Languages
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.csv.xml.txtFTP
Catalogues
Clean-up Dictionary
Content Analysis
1Leads
3Analytics
2Widgets
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New Partnerships
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API
Lookup- DOI - Cat ID - Search
Content Delivery Platform
Procurement Providers
Other Applications
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Ad Partner
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Data
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R&D
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Material
Applicati
on
Product
Relationships
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Studying relationships