connecting point branding style guide

BRANDING STYLE GUIDE

CONNECTING POINT CHURCH BRANDING STYLE GUIDE 2

COMMUNICATING THE CONNECTING POINT CHURCH BRAND

The Connecting Point Church brand

message and attributes are carried

through all mediums of

communications through the

intelligent use of color, typography,

photography, and other Connecting

Point Church brand elements. Proper

usage is important to ensure the

quality of the experience of every

Connecting Point Church member

and attender.

The brand elements include: The

Connecting Point Church logo, the

Connecting Point Church cross icon,

ministry suite of icons, color fields

and bars, typefaces, and line art.

Our brand strategy is made up of a

vision that comes to life through our

brand essence, mission statement

and image attributes, which define

how we live, behave and

communicate every day with our

community.

OUR MISSION AND VISIONLOVING GOD. LOVING OTHERS. SERVING THE WORLD.

Faith is also lived out in life, so we value actions. Connecting Point is an active partner to impact the Deer Creek community, the Oklahoma City metro, our country, and globe. Click on the Impact icon above to see information about where you can give or volunteer to serve.

Connecting Point Church is a member of the Presbyterian Church (U.S.A.). For more information about the PCUSA, check out their website. Our denominational identity influences 'who we are' and 'what we believe', our identity and theology, but never totally describes us. Connecting Point is the faith in Christ we have, the sum of the people we connect with, and all the things God is doing in our midst.

By creating a space open to the various developments of faith, we are not also affirming all beliefs. We believe there are better and fuller versions of the Christian faith. Not every belief is compatible with what we witness in Christ or the bible. So there will be things that get challenged in the open space for faith development of Connecting Point. There will also be plenty of room for faithful people to struggle, discuss, and amicably disagree.

Connecting Point Church Cross Icon


LOGO STANDARDS


STANDARD ONE

UNACCEPTABLE USE

• Condensing, extending, skewing, distorting,

manipulating, modifying, or redrawing the logo in any way

• Printing the logo in a screen or texture

• Printing type or other elements inside the logo

• Altering the proportional relationships or the vertical and

horizontal alignment of the elements of the logo

• Placing the logo over areas of imagery where the logo is

not clearly defined

STANDARD TWO

STANDARD ONE W/PRES STANDARD TWO W/PRES


COLOR STANDARDS


SMOOTHBLUE

PMS: 7468 C

HEX: 0c607d

ALMOSTCHARCOAL

PMS: Black 7C

HEX: 373737

BURNTORANGE

PMS: 1545 C

HEX: 913506

ORGANICGREEN

PMS: 7496 C

HEX: 6a8012

CONNECTING POINT CHURCH COLOR STANDARDS

Standardizing a strong color palette will enhance the impact of the Connecting Point Church brand. Used

consistently over time, colors become associated with organizations. Consistent use of the Connecting Point

Church color palette will make our church more recognizable and uniform. It provides a strong visual link across a

wide range of applications.

SECONDARY & TERTIARY

COLOR

PALETTEThe secondary and

tertiary color palette

should be used to

provide an accent or

to add a highlight.

Avoid using these

colors as the dominant

color field. In most

communications the

Smooth Blue primary

color should dominate.

MOODY BLUE

DARK CHARCOAL

ALMOST RED

LIGHT BROWN


TYPEFACE STANDARDS


HEROabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)

PRIMARY TYPEFACE

Hero

SECONDARY TYPEFACE

Helvetica Neue

CONNECTING POINT CHURCH TYPEFACE STANDARDS

When used carefully and consistently, typography can be a powerful tool that can help us to create a constant and

credible brand style. Hero has been chosen for most applications because it is modern, simple and readable. For

simplicity and ease of use, we only use select weights of Hero.

For internal word-processed communications, presentations and web sites, Helvetica or Helvetica Neue, may be

substituted. No other typefaces, no matter how similar they appear, may be used.

HELVETICA NEUE REGULARabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)

HELVETICA NEUE REGULAR ITALICabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)

HELVETICA NEUE BOLDabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)

HELVETICA NEUE BOLD ITALICabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)

HERO LIGHTabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)


STATIONARY STANDARDS


STATIONARY STANDARDS

Letters should always be typed in 12pt Times New Roman on standard, preprinted Connecting Point Church letterhead,

using standard margins and headers. If preprinted letterhead and/or envelopes are not available refer to the below

layouts for stationary standards.

Refer to the Logo Standards for best practices regarding proper placement of logo on stationary pieces.


WEBSITE STANDARDS


WEBSITE STANDARDSConnecting Point Church’s Web Design Standards were developed to ensure that the church has a consistent -

and consistently positive - web presence, internally and externally. These standards support the church’s brand

strategy and require that all Connecting Point Church web pages (internal and external) adopt a common and

consistent look and feel. All Connecting Point Church’s sites will also use common and intuitive web navigation

tools that will make it easier for visitors to locate information about Connecting Point Church and its ministries. For

all standard text the web typeface for Connecting Point Church is Helvetica. Only variations in size and colors

within the pallete are acceptable

LATOabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)

LATO BOLDabcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)

WEB TYPEFACE

Lato

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