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Panasonic AVC Langen Development Centre (PLDC)DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY

Connected TV & CE (Consumer Electronics) Industry

TV Development History

Small Size

Screen

Digital

Color

Digital HD

Medium Size

ScreenLarge Size Screen

2D

B/W

Full HD 3D

4K UHDCurved

DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY

Connected CE - Vision

Vision and product concept:

• Access and control of any audiovisual content and services anywhere, anytime

• Customer satisfaction with high product quality

Key features:

• More content

• More personalization

• Flexible device control

• Possibilities and interaction

• User’s control

• Open connectivity and interoperability

• Protection of minors at broadcast

DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY

Easy Operation

DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY

True multimedia devices

Not just classical TV

– Plays any content from many sources

– Interactivity (additional broadcaster services)

– Offers Apps (on main screen at home)

– Access to different media

– Shares content with other home devices

– Interacts with portables as remote control:- as content source (TV as screen)- as second screen (TV as source)

Portals or broadcast: content is king!

What about broadcasters?

Opportunity to benefit from today's

feature rich Connected-TVs!

DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY

Connected TV today

Connected-TV devices: Germany

Source: GfK & Deutsche TV-Plattform 02/2014

Sales Market share 2013

Sales 2013Sales 2008 – 2013

(cumulated)

Connected-TV

TV-setsConnected-TV

TV-sets with HbbTV

Co

nn

ecte

d-T

VH

bb

TV

Of the Connected-TV

devices

Of the Connected-TV

devices

DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY

Lean Back

• Variety of Applications (Catch-Up TV, News, Social Networks, VoD, Music, Games, Health, ...)

• Quick and easy Internet TV experience

• Attractive platform for content partners

• Content is driving, localization is key

• Lean back and enjoy!

Lean Back

Lean Forward

DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY

Connected TV Devices - Basis & Definition

Consumers Media World of Today

Broadcast

supporting

Broadcast

independent

Home

NetworkBroadcast

• Media & device diversity

• Complementary services

• Convenient usage

• High flexibility

• Continuos online

What is a Connected TV Device?• Tuner, interfaces, display

• Features & usability

• Services

• Isolated or combined usage

?Portals

DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY

Connected CE Devices - Challenges & Opportunities

Challenges

• Ensuring innovation & competition

• Products & services without frontiers

• National fragmentation & service geo limitations

• Fair regulation of all connected devices & market

Opportunities

• Easy access to all services for all citizens

• Convenient usability for growing media world

• Lower energy consumption by integrated devices

• Participating the information society without IT

skills

DR. VLAHO KOSTOV | PANASONIC EUROPE | GERMANY