connected thinking : kill human centered design thinking
DESCRIPTION
Video of the talk: https://vimeo.com/67325100 What is Connected Thinking? Put very simply, it is the next evolutionary step of Design Thinking. Design Thinking has been preached about and in practice for the past 20 years. It defines the same process that all design firms use, which usually goes something like this - Discover/Immerse, Define, Design, Iterate, Test, Refine, etc. This is a tried and true philosophy and process that still works today, to a limited extent. The philosophy was initially created for stand-alone products, such as hard goods or industrial design. These products were not connected, nor did they have a need to scale themselves or recreate themselves into multiple formats or different instances, such as for multiple screens in multiple environments. Nor does it account for how technology wants to evolve. Connected Thinking takes the traditional Design Thinking and evolves it by looking at the rapid changes that is happening to humanity today. The world we live in today is a connected world, where information is rapidly updating and changing our environment. It is making our immediate environment an extension of ourselves at a micro level, and making the global environment into a Super-Data Organism at a macro level. Connected Thinking inserts what we call “Connected Awareness,” which is essentially looking at the layers of information produced by today’s connected world. This information can include - but is definitely not limited to - things such as personal preferences, location, time of day, network connectivity, and more. Connected Thinking introduces ways to make a product function at a very personal level for the user; to evolve and change for the user based on the user’s state; and follow the user from form factor to form factor. Fundamentally, Design Thinking was a great process for solitary, isolated, hard goods and products. Connected Thinking will take product design into a brave new world where products will have absolutely no form factor. Tomorrow your phone and your favorite apps will not live on a Samsung or iPhone but will live on your chair, your desk, your wall, your shirt and will follow you and evolve for you. The products of tomorrow need to be built with a full understanding of Connected Thinking.TRANSCRIPT
Connected Thinking
SCE Y. PIKE - @spike75, @pluscitizen
WEBVISIONS - #WVPDXPORTLAND 2013
Kill Human-Centered-User-Centric-Design-Thinking.
How old is our design process?
How old is our design process?
Human Centered Design Process first taught by Rolfe Faste at Stanford
1983 Today
30 years old
Perfect for hard goods
Speed of CultureTM
5-10 years
Speed of CultureTM
Human Centered Design Process
2000 Social Network Adoption
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
5-10 years
Speed of CultureTM
Human Centered Design Process
2000 Social Network Adoption
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
5-10 years
Speed of CultureTM
Human Centered Design Process
2000 Social Network Adoption
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
5-10 years
Speed of CultureTM
Human Centered Design Process
2000 Social Network Adoption
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
5-10 years
Speed of CultureTM
Human Centered Design Process
2000 Social Network Adoption
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
Current Design Methods
Discover Define Design Prototype Test
Think Bigger, Broader.
T E C H N O L O G Y I N D U S T R Y
U S E R
Connected Thinking
T E C H N O L O G Y I N D U S T R Y
U S E R
The Three Forces
Technology
User
Industry
Napster’s Impact on Digital.
“Electronic Hezbollah”
Two vs OneCloud
Digital
Free
Immediate
Reproduce
Status Quo
Technology
User
Industry
The Connected ExperienceCloud
Digital
Freemium to Premium
Immediate
Advertising
iTunes, Amazon, Google
Spotify, Rdio, Pandora
Easy
Technology
User
Industry
Connected Awareness
Connected Awareness
Connected Awareness
Why Connected Thinking is better than
Why Connected Thinking is better than Human-Centered-User-Centric-Design-Thinking alone.
Apple Practiced Connected Thinking
It’s not about luck.
iPhone2007
Human Centered Design Process
2000
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
What is it thatTechnology wants?
What is it thatTechnology wants?
To evolve with us.
To succeed at that it needs:
To succeed at that it needs:
Our Attention
To succeed at that it needs:
+
Our Attention Our Data
To succeed at that it needs:
+ +
Our Attention Our Data Fast Access to Us
Current Tech Battles
?
Current Tech Battles
VS
Phones Cars
Current Tech Battles
Automotive Stats
Autonomous Vehicles
and the winner is...
and the winner is...
VS
Chicken Mammoth
Winner
What is it thatIndustry wants?
What is it thatIndustry wants?
To evolve with us.
Who is this man?
Nikolai Kondratiev
Industry Cycles (K-Waves)
How do you preparefor the next K-Wave?
Access Not Ownership
Internet of You
TweetPee by Huggies
QR Code covered Pajamas
by Smart PJ
Phygital
BEFORE AFTER
Your Digital Footprint
Your Physical Environment
YOU YOU
Who are the “users”of products today?
Today’s Users
Human User
Tech User
Industry User
= Data
Product
= Product
= User
Connected Users
Human User
Tech User
Product
Industry User
Product
How we do it at Citizen.
Discover Define Design Prototype Test
Discover Define Model Communicate Sell
Discover Define Design Prototype Test
HUMAN
INDUSTRY
TECH
EvolveHuman-Centered-User-Centric-Design-Thinking.
Where will you take this?
Where will you take this?
Sce Pike
Chief Experience Officer @ Citizen, Inc.
twitter: @spike75, @pluscitizen
pluscitizen.com
Thank You.