confidential · 2020. 6. 27. · by syndicating your social content outside the walled gardens, you...
TRANSCRIPT
CONFIDENTIAL
CONFIDENTIAL
Social proof is an essential part of voter behavior accessed through social content from candidates, influencers, blogs, and
new articles.
“Think of it as building the foundation for massively scalable word-of-mouth.”
- Aileen Lee, Venture Capitalist who coined the term ‘Unicorns’ to describe $1B+ valuation companies
OUR STORY
1) http://www.emarketer.com/Article/How-Big-Influencers-Influence/10129042) http://www.emarketer.com/Article/Influencer-Marketing-All-Its-Cracked-Up-Be/1012230
CONFIDENTIAL
Brands struggle with connecting consumers to their digital presence and making sense of the correlation between ROI and media spend.
@raw_manda
SOCIAL PROOF
CONFIDENTIAL
OUR STORY
1) http://www.emarketer.com/Article/How-Big-Influencers-Influence/10129042) http://www.emarketer.com/Article/Influencer-Marketing-All-Its-Cracked-Up-Be/1012230
3CONFIDENTIAL
Brands struggle with connecting consumers to their digital presence and making sense of the correlation between ROI and media spend.
@raw_manda
RADINTLLIGENCE.COM
THE PROBLEM
much
simultaneously.
4. Keeping up with ad creative demands during the election cycle is expensive and extremely time consuming.
CONFIDENTIAL
OUR STORY
1) http://www.emarketer.com/Article/How-Big-Influencers-Influence/10129042) http://www.emarketer.com/Article/Influencer-Marketing-All-Its-Cracked-Up-Be/1012230
Brands struggle with connecting consumers to their digital presence and making sense of the correlation between ROI and media spend.
@raw_manda
THE SOLUTION RAD’s Social Proof Engine turns content from Instagram, YouTube, Twitter, Facebook, blog posts, articles, & local
assets (logos, CTAs, GIFs) into an engaging display ad unit that can be syndicated across contextually relevant websites
+
You Tube video Instagram feed
= Blog Post
Fans Of Candidate
News ArticlesCelebrity
BRANDED HEADER
ARTICLE POST
CAROUSELARROWS
BRAND SOCIAL POSTS
CELEBRITY
BRAND VIDEO
FANS
CONFIDENTIAL
OUR STORY
1) http://www.emarketer.com/Article/How-Big-Influencers-Influence/10129042) http://www.emarketer.com/Article/Influencer-Marketing-All-Its-Cracked-Up-Be/1012230
CONFIDENTIAL
Brands struggle with connecting consumers to their digital presence and making sense of the correlation between ROI and media spend.
@raw_manda
outside
ONE
THE RESULT
CONFIDENTIAL21 3SELECT YOUR BEST
CONTENT
SYNDICATE TO CONTEXTUALLY RELEVANT SITES
UTALZIE RAD TECHNOLOGY TO CREATE A SOCIAL PROOF AD
UNIT
Custom Header
Facebook post Instagram feed
Youtube Blog News
Fans
Product
HANDPICK THE BEST CONTENT TO TELL YOUR STORY AND CREATE SOCIAL PROOF.
● Live URLs ● Articles (press)● Blogs● Influencer posts● Social feeds● Supporters● GIFs ● Custom CTAs
SOCIAL PROOF AD UNIT
BRANDED HEADER
ARTICLE POST
CAROUSELARROWS
CUSTOM CTA
SOCIAL POSTS
INVENTORY OUTSIDE THE WALLED GARDENS
PREMIUM PUBLISHERS
TARGETING
TRANSPARENCY
TRANSPARENCYFull visibility that connects and measures your media buying budget across each digital channel.
SAFETYWe provide a brand safe marketplace that ensures eliminates the risk of fake views or off brand media placement.
UNIQUE SUPPLYAccess supply that is brand safe, high-quality, and viewable. Our unique supply provides the most efficient path.
Rad Intelligence powers campaigns across premium tier 1 publishers with measurement, attribution, and premium ad units.
34,000+ PUBLISHERS
CONTEXTUALRELEVANCE
PREMIUM VIDEO INVENTORY
BRAND SAFEENVIRONMENT
TRANSPARENCY
MULTI-CHANNEL& FORMATING
FULL DMP CAPABILITIESEnjoy the ability to fully leverage your DMP to power your best performing social content free of the restrictions of the social walled gardens
RETARGETINGLeverage Rad’s social ad units to drive increased engagement from your retargeting efforts to convert more customers
CONTEXTUAL TARGETINGPlace your best performing social content on contextually relevant sites for perfect messaging alignment to drive increased engagement
EXTENDED TARGETING CAPABILITIES
By syndicating your social content outside the
walled gardens, you gain 3 main targeting
advantages which are NOT available in the social
platforms
SYNDICATE SOCIAL MEDIA CONTENT
PREMIUM
PUBLISHERS
TARGETING
TRANSPARENCY
TARGETING
PREMIUM AD UNIT
MEASURE YOUR CAMPAIGN
PREMIUM PUBLISHERS
TARGETING
TRANSPARENCY
METHOD OF PROCESS
RAD measures the impact of ad exposure across the entire digital ecosystem by attributing impressions to in-store traffic. These insights power confidence with trusted partnerships outside the walled gardens.
We track exposed audiences geolocational behavior so that we can statistically measure increases with in-store visits.MEASUREMENT &
attribution
Authenticate the media quality and ensure the impression you paid for was actually viewed.
Deep reporting that provides the context needed for action across each media channel.
VERIFICATION &viewability
REPORTING & context
USE CASES
INFLUENCER CAMPAIGNSLIVE EVENTS#HASHTAG CAMPAIGNSAmplify reach of key influencer(s) content.
Extend the coverage of special events
User Generated Content
43 21
SOCIAL PROOF
Premium Ad Unit
EXPERIENCED MANAGEMENT TEAM
Jeremy Barnett | CEO
Jeremy is a 3x founder, and former CEO and co-founder of the men's fashion subscription service TrendyButler.com which he exited late 2017. Currently, Jeremy serves as the CEO and Founder of Rad Intelligence; is a non-operating partner in Forkspot; and advises select Los Angeles based technology startups.
George Michalopoulos | PRES
George is a 3X founder and former Director at Citadel, a Chicago based hedge fund. He holds a degree in economics from the University of Chicago where he graduated Phi Beta Kappa in 2005. George’s passion is focused on marrying orthodox finance fundamentals to digital strategies..
Aaron Kuntz | CFO
Grigori’s expertise and knowledge and experience is focused in IT, design, marketing and product management. He received his B.A in Network and Communications Management from DeVry University. Grigori has managed large development teams from inception to product successfully for over 15 years.
Nic De Castro | CRO
With over 10+ years of digital media experience, Nic has engaged, managed and executed complex media relationships for clients such as Adobe, GM, Microsoft, and IAC. Nic’s professional passion is focused on bringing new products to market and building teams.
Bryson Hilton | Head of Media
Bryson is a 2x founder with specific expertise in paid media & marketing, automation. Prior to Rad, Bryson held executive roles at Adobe & Publicis. Recent exits include a software company in 2016 & boutique media buying agency leading into RAD. Bryson received his MBA at BYU in 2012.
Jason Fishman | Dir. of Media
Jason has 10+ years of experience, he is an expert in digital channels including Search Engines, Social Media Platforms, Programmatic Ad Exchanges, Influencer Networks, Email Automation, Content Marketing, and Partnerships. He has held leadership roles at all sides of the marketing table, and has worked with many of today’s top 100 advertisers.
Ivan Nikkhoo | Board Advisor
Ivan has over 32 years of experience, Ivan is an experienced technology executive with a strong background in operations, management, sales, marketing, private equity, venture capital, and tech M&A. Ivan is a professor at USC Marshall school of business and sit on numerous boards alongside numerous CEO’s he mentors.
Grigori Mikayelyan | Tech Advisor
Aaron’s background in finance and operations has led to 2 exits with a specific focus on 1st and 3rd party data. He holds a Master of Science (M.S) in Predictive Analytics from Northwestern University and has close to 20 years of partner & operating expertise.
Copyright © 2018 Rad Intelligence [email protected]
Copyright © 2018 Rad Intelligence [email protected]