confidence, personal branding and networking
Post on 17-Oct-2014
89 views
DESCRIPTION
Effective networking is essential for realising the potential of a business or individual. However, most people lack the confidence and personal brand to network effectively. This presentation addresses developing your personal brand and your confidenceTRANSCRIPT
![Page 1: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/1.jpg)
ENJOYING NETWORKING WITH CONFIDENCE
RON GIBSON AND
D. JOHN CARLSON26 March 2014
![Page 2: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/2.jpg)
![Page 3: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/3.jpg)
NETWORKING WITH SKILL AND CONFIDENCE
RON GIBSON
![Page 4: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/4.jpg)
PRESENTING YOURSELF AND YOUR BRAND
WITH CONFIDENCE D. John Carlson
![Page 5: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/5.jpg)
WHY DOES RON LOVE NETWORKING?
He has the SKILLS He has the CONFIDENCE He has the STORY
![Page 6: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/6.jpg)
THE SKILLS
![Page 7: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/7.jpg)
THE CONFIDENCE
![Page 8: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/8.jpg)
THE STORY
![Page 9: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/9.jpg)
WRONG STRATEGY NUMBER ONE
![Page 10: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/10.jpg)
WRONG STRATEGY NUMBER TWO
![Page 11: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/11.jpg)
WRONG STRATEGY NUMBER THREE
![Page 12: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/12.jpg)
![Page 13: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/13.jpg)
FACTS ABOUT SELF DOUBT
![Page 14: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/14.jpg)
KEY CAUSES OF SELF DOUBT
![Page 15: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/15.jpg)
BUILDING CONFIDENCE
• Have a clearly understood STRATEGY• CHALLENGE those voices• PRESENT in a way you feel comfortable• PREPARE thoroughly and practise often• Be yourself – be totally AUTHENTIC• Make FRIENDS not sales – in all settings• INTEGRATE online and offline communication• Make sure you are well INFORMED• Have a STORY to tell and prompt questions
![Page 16: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/16.jpg)
STRATEGY
![Page 17: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/17.jpg)
CHALLENGE
![Page 18: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/18.jpg)
PRESENTATION
![Page 19: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/19.jpg)
PREPARE
![Page 20: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/20.jpg)
AUTHENTICITY
![Page 21: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/21.jpg)
FRIENDS
![Page 22: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/22.jpg)
INTEGRATE
![Page 23: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/23.jpg)
INFORMED
![Page 24: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/24.jpg)
STORY
![Page 25: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/25.jpg)
THE STORY
![Page 26: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/26.jpg)
WHAT IS A BRAND
![Page 27: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/27.jpg)
![Page 28: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/28.jpg)
![Page 29: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/29.jpg)
BRANDING IN NETWORKING
![Page 30: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/30.jpg)
PERSONAL BRAND MODEL
• MISSION – what you exist for• VALUES – what you stand for• CAPABILITIES – what you are good at• PERSONALITY – what you are like to deal with• UNIQUENESS – what makes you different
![Page 31: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/31.jpg)
![Page 32: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/32.jpg)
![Page 33: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/33.jpg)
WHAT IS YOUR PERSONAL BRAND?
![Page 34: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/34.jpg)
ELEVATOR PITCH
• 7 (three sentences) seconds long• SIMPLE language and messages• AUTHENTIC and without hyperbole• Free of JARGON and platitudes• Posing QUESTIONS to drive conversation• Clear demonstration of UNIQUENESS• EASY to remember and easy to say
![Page 35: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/35.jpg)
YOUR PERSONAL ELEVATOR PITCH
![Page 36: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/36.jpg)
CORPORATE BRANDING MODEL
• PURPOSE – why you exist• VISION – what you want to achieve• VALUES – what you stand for• EXPERTISE – what you can do• PERSONALITY – what you are like to deal with• POSITIONING – what makes you different
![Page 37: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/37.jpg)
![Page 38: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/38.jpg)
![Page 39: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/39.jpg)
YOUR CORPORATE ELEVATOR PITCH
![Page 40: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/40.jpg)
MANIFESTATIONS OF THE BRAND
![Page 41: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/41.jpg)
SOCIAL MEDIA
![Page 42: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/42.jpg)
![Page 43: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/43.jpg)
THE BENEFITS OF SOCIAL MEDIA
• CONTROL – your own media channels• COMMUNICATION – talking and listening• RESEARCH – learning about the audiences• CURRENCY – it is happening now• ACCESS – particularly through mobiles• REACH – to people not engaging traditionally• TARGETTING – groups of greatest interest
![Page 44: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/44.jpg)
MAKING THE MOST OF SOCIAL MEDIA
• Have clear objectives and a strategy• Get engaged and devote the resources• Don’t sell stuff - make friends• Educate, inform and give• Be honest open and have integrity• Focus on doing a few things well• Have clear guidelines and policies• Respond positively no matter what• Set aside 30 minutes every day
![Page 45: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/45.jpg)
FOUR BIG POINTS
![Page 46: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/46.jpg)
IN CONCLUSION
• Adopt a structured approach to building your CONFIDENCE
• Adopt a structured approach to having SOMETHING TO SAY
• Adopt a structured approach to developing your SKILLS
![Page 47: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/47.jpg)
CLOSING REMARKS
![Page 48: CONFIDENCE, PERSONAL BRANDING AND NETWORKING](https://reader034.vdocuments.us/reader034/viewer/2022050903/54410dc0b1af9ff34b8b45ff/html5/thumbnails/48.jpg)