confessions of a pr professiona-scribd-2010l

8/9/2019 Confessions of a PR Professiona-Scribd-2010l

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www.cleapublicrelations.www.cleapublicrelations.

[email protected]@cleapublicrelations.com

The Clea Group of Companies is a Rs.

1 billion (Rs. 100 crore) entity that

offers a plethora of services ranging

from Public Relations, Media Relations

and Dissemination, Film Production,

Marketing Consultancy, Celebrity PR,

Visual Communication & Design, BrandCustodial Services and Market

Research. With offices in 33 cities

across the country and employing over

260 experts, the Clea Group is

quintessentially a highly dynamic and

expert organisation that can handle the

communication needs of any





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Con

fessions of a PRConfessions of a PR

ProfessionalProfessional

What they Can¶t Teach you inWhat they Can¶t Teach you in

any Management or any Management or



PGPG--1818 -- Students accompanied by TeachersStudents accompanied by Teachers

Not admissible in any other forumNot admissible in any other forum

Admitted under duress and adrenaline stuporAdmitted under duress and adrenaline stupor

Confessions of a PRConfessions of a PRProfessionalProfessional





I begin at the end«I begin at the end«

Not of my journey«Not of my journey«

Not of my dreams«Not of my dreams«

Not of my hope either«Not of my hope either«

But«But«

At the end of my beginning!At the end of my beginning!





What the hell does thatWhat the hell does that

mean?mean?

End of myEnd of my

beginning«beginning«



www.cleapublicrelations.www.cleapublicrelations.vinodgnair@[email protected]

My beginning«My beginning«

Was exactly like that of Was exactly like that of

millions of others beforemillions of others before

me«me«

And millions after me«And millions after me«

And the same as what it isAnd the same as what it isgoing to be for the majoritygoing to be for the majority

of hopeful graduates sittingof hopeful graduates sitting




A beginning«A beginning«

Full of hope«Full of hope«

Full of ambition«Full of ambition« Full of confidence«Full of confidence«

Full of spirit«Full of spirit«

Full of enthusiasm«Full of enthusiasm«

Full of Zest, vigor, energyFull of Zest, vigor, energy




Have you ever seen a footballHave you ever seen a football

match?match? And noticed the player who is called upon

from the bench, by the coach«

± How he springs up«

± How he stretches himself and preens«

± How he takes his position just outside the

boundary line«

And waits expectantly for the moment, when

the Line Referee signals to a player on thefield to come out«

And how he dances, prances and swaggers

his way into position«




I was just like that«I was just like that«

Waited on the boundary line till anWaited on the boundary line till an

opening in Mudra PR was offeredopening in Mudra PR was offered

to me«to me« And with glee, swagger andAnd with glee, swagger and

passion«passion«

I entered the field of PRI entered the field of PR




The field of PublicThe field of Public

RelationsRelations Creative«Creative«

Exciting«Exciting«

Challenging«Challenging«

Abounding«Abounding«




Abounding«Abounding« With opportunityWith opportunityTo think«To think«

To strategise«To strategise«

To apply what I had learnt in textTo apply what I had learnt in text

books«books«

To succeed and make a mark for To succeed and make a mark for myself«myself«

To make a difference«To make a difference«




Entering the world of Entering the world of

brands, is like entering abrands, is like entering a

wonderlandwonderland ± ± magical,magical,

mysterio9us, alluring andmysterio9us, alluring andunpredictable«unpredictable«

A world which isA world which is

characterized by acharacterized by a




For reading more of thisFor reading more of this

book«book« You have to buy it« You have to buy it«

After I write it«After I write it«




The Perceived field of PublicThe Perceived field of Public

RelationsRelations Build Brands«Build Brands«

ManageManageCommunication«Communication«

Build relationships«Build relationships« Create BrandCreate Brand




C ertified that this person has achieved excellence inC ertified that this person has achieved excellence in

Ideation«C reativity«Innovation«

And«C ommunication

By sheer virtue of the fact that he/she isBy sheer virtue of the fact that he/she is

in the field of Public Relationsin the field of Public Relations




The truth is«The truth is«

There will hundreds of There will hundreds of

people who will tell youpeople who will tell you

about the great world of about the great world of

PR«PR«

And thousands of booksAnd thousands of booksthat espouse its merits«that espouse its merits«




While they are all honorableWhile they are all honorable

men«men«And so equally honorableAnd so equally honorable

are the books«are the books«




PicturePicture abhiabhi baakibaaki haihai

doston«doston«Aur shayadAur shayad««

Zara adhuri hai«Zara adhuri hai«




What they Can¶t Teach you inWhat they Can¶t Teach you in

Any Management or Any Management or

Communication SchoolCommunication School




The field of PRThe field of PR

A Percentage AnalysisA Percentage Analysis




100%

SingleDimensional

Immeasurable

Uncontrollable

Frustrating

Stressful

90%

Unreliable

Thankless

Unplanned

Subjective

80%

Difficult

Demeaning

Unappreciated

70%

Can never meet Client

Expectations

Uncertain

60%

Unethical




ClientClient

Expects

impossibledeadlines

UnreasonableExpectations

Instant

Gratification Irrational

Nature

Has no loyalty

Petty, mean andselfish

Has dualstandards

Always blames

Attitude

Has no respect

Is stingy

Alwaysdemands freeservice

Never appreciates but,is alwayscritical

Behaviour

Has nounderstanding

Never gives youa proper brief

Use you as per

their need andthen instantlydiscards you

Treats you likeshit!

Is not your friend



www.cleapublicrelations.www.cleapublicrelations.vinodgnair@cleapublicrelations.comvinodgnair@cleapublicrelations.comMediaMedia

Doesn¶t trust you Thinks of you as a hindrance

ever co-operates

ever delivers what you expect«

ever delivers what they make you expect«

ever delivers what should be expected«

Is totally unreliable ever reports accurately

ever does its homework ever keeps its promises

Bad mouths you to the Client Lies through its teeth

Is Corrupt Is not your friend

Uses you as per its need anddiscards you instantly after




Are you guys scaredAre you guys scared

enough?enough? I hope so«I hope so«

Because that¶s the intent«Because that¶s the intent«

To scare you out of your To scare you out of your complacency«complacency«

To jolt you from your dreamyTo jolt you from your dreamy

stupor«stupor«

To startle your mind«To startle your mind«




For, in this state of nervousness«For, in this state of nervousness«

when you still choose to enter the field of when you still choose to enter the field of

PR«PR«

You will be empowered! You will be empowered!




It energizes your body, yet, makes you more carefulIt energizes your body, yet, makes you more careful It makes you see better, feel better, react better, actIt makes you see better, feel better, react better, act

better better

It gives you the ability of speedIt gives you the ability of speed

It makes you take risks which you would otherwiseIt makes you take risks which you would otherwisebe afraid of takingbe afraid of taking

It focuses your mind, body and spirit towards theIt focuses your mind, body and spirit towards the

conquest of itconquest of it

It forces you to be honest with yourself It forces you to be honest with yourself It enforces passion, commitment, diligence andIt enforces passion, commitment, diligence and

attention to detail«attention to detail«

With the Power of Nervous Energy«With the Power of Nervous Energy«




The World of PRThe World of PR

Like theLike the

two sidestwo sides

of aof acoin«coin«




The Bright Side«The Bright Side«

Is what you learn about«Is what you learn about«

What you read about«What you read about«

What youWhat you percieivepercieive««

And what excites you«And what excites you«




The bright world of The bright world of

CommunicationsCommunications TransparentTransparent

± ±EthicalEthical

OngoingOngoing

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