Conferência “Internet, Negócio e Redes Sociais”

24 de maio de 2012

Auditório ISEGI - UNL

Patrocinadores Globais APDSI

Patrocínio Principal

Apoios

UM MUNDO EM MUDANÇA HOTZNOW

Fernando Matos ISEGI Maio 2012

MISSÃO

If Facebook were a country it’d be the world’s 3rd largest.

And every minute 24h of video are being uploaded to youTube.

What happens in Vegas stays in Flickr.

And 1 in 5 couples meet online.

Also 1 in 5 divorces are blamed in Facebook.

Half the world’s population is under 30 years old.

That’s why children are learning in iPads and not chalkboards.

Play the game of your life. Live the game you play.

WHY HOTZNOW?

THE WORLD IS CHANGING

GET OUT WITH YOUR FRIENDS

SHARE YOUR EXPERIENCES

DISCOVER FANTASTIC

PLACES

SHARE STRONG EMOTIONS

WHY HOTZNOW?

THE WORLD IS CHANGING

LEAVE YOUR VIRTUAL WORLD AND GO OUTSIDE

STAY CONNECTED WITH REAL LIFE

SOME PEOPLE LOOK FOR

HOT PLACES

OTHER TURN THE

PLACES HOT

FIND THE HOTTEST… RESTAURANTS, BARS,

DISCOS, HOTELS, BEACHES, STADIUMS,

MUSEUMS, AND MUCH MORE

HOTPLACES

GET OUT WITH YOUR FRIENDS

KNOW WHERE YOUR FRIENDS ARE

AND MEET THEM NOW

FRIENDS

CHECK-INS

DISCOS

DISCOVER MANY OTHER FEATURES

HOTPLACES

FAVORITES FRIENDS NEARBY

EAGER TO GO CHECK-INS FACEBOOK INTEGRATION

PROMOTIONS

RECOMMENDATIONS

GEO LOCATION

SUGESTIONS

TRACE ROUTE

MOODS

RA

NK

ING

S

TWIT

TER

IN

TEG

RA

TIO

N

RESTAURANTS

SHARE

TABLE RESERVATION

FRIENDS TAGS

PLANS HOTELS

BANDS

MUSEUMS PLACE TAGS

FREE MESSAGES SEARCH ENGINE

BEACHES

BARS

ACTIVITIES

REVIEWS

DJ’s

BLA

CK

BEL

T

SOCIAL GAMING EMOTICONS

EVENTS MUSIC

ZCARDS

AVAILABLE IN ALL MARKETPLACES

TURN IT HOT, DO IT NOW!

SOCIAL INTELLIGENCE ENGINE

detects patterns HELPING USERS TO DECIDE

and turn their lives more enjoyable

INNOVATIVE FEATURES

A BETTER LIFE EXPERIENCE BRINGING TOGETHER THE

ADVANTAGES OF VIRTUAL NETWORKS INTO EVERYDAY LIFE

OUR MISSION

Our mission is:

TO BRING EXCITEMENT TO OUR MEMBERS LIVES

SOME PEOPLE LOOK FOR HOT PLACES OTHER TURN THE PLACES HOT

LIFE ISN´T ABOUT WAITING FOR THE STORM TO PASS,

IT´S ABOUT LEARNING TO DANCE IN THE RAIN

A YEAR FROM NOW YOU WILL WISH YOU HAD STARTED TODAY

• O ser humano é atraído por

outros e liga-se a quem tem

mais relações (hubs)

• Quem tem mais relações

(hubs) tem mais influência

• Influência pessoal implica

maior eficácia comercial

• A tecnologia actual acelera

este processo tornando o

‘marketing viral’ já uma

realidade

Desafios e Oportunidades – Preferential Attachement

THE ROI OF SOCIAL MEDIA IS

YOUR BUSINESS WILL STILL

EXIST IN 5 YEARS.

OBRIGADO!

Fernando Matos fernando.matos@closer.pt

Empreendimento das Amoreiras

Avenida Engenheiro Duarte Pacheco, Torre 2, 14º-C

1070-102 Lisboa, Portugal

Tel/Fax (+351 ) 21 795 74 26 Tlm. 91 359 10 40 www.closer.pt