conference programme · 4 cross-cultural business conference 2019 time table thursday, 16th may...

CONFERENCE PROGRAMME

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CROSS-CULTURAL BUSINESS CONFERENCE 201916th – 17th May 2019University of Applied Sciences Upper Austria Steyr Campus

Intercultural or International Perspectives in» Global Business and Export Management» Marketing, Sales and Service Management» Higher Education Research, Teaching and Learning» Innovation and Entrepreneurship» Human Resource Management

www.fh-ooe.at/ccbc2019

Cross-Cultural Business Conference 20192

Welcome to the Cross-Cultural Business Conferencein Steyr

On behalf of the Cross-Cultural Business Conference Team, we are pleased to welcome you here in Steyr! We are glad that you have decided to enhance and share your knowledge of a variety of cross-cultural topics and hope you will enjoy the conference and your stay in Steyr.

Many people have been involved in the organization of our Cross-Cultural Business Conference, hosted by the Study Programme “Global Sales and Marketing” at the University of Applied Sciences Upper Austria, Campus Steyr. We have received great support from the School of Informatics, Communication and Media in Hagenberg and the International Conference and Congress Organizing Team of the University of Applied Sciences Upper Austria.

Together as a team, we have created a programme which we hope you will find interesting and which covers a variety of topics providing intercultural or international perspectives in:

Session A Global Business and Export Management

Session B Marketing, Sales and Service Management

Session C Higher Education Research, Teaching and Learning

Session D Innovation and Entrepreneurship

Session E Human Resource Management

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We would also like to thank all conference participants who made their valuable contributions and hope the conference will contribute to strengthen our partnership and to serve as a platform for further research cooperation.

Sincerely,

Margarethe ÜberwimmerGlobal Sales and Marketing

Robert FürederGlobal Sales and Marketing

Michael SchmidthalerGlobal Sales and Marketing

Gerald ReisingerUniversity President

FH OÖ Management GmbH


Time Table

Thursday, 16th May 201909:00 – 09:30 Check-In

Foyer, Ground Floor, New Building

09:30 – 10:30 Official Conference Opening Margarethe Überwimmer, Conference ChairGerald Reisinger, University President

Opening Keynote “Digital Transformation & The Future of Sales: Aspire or Expire”Joël Le Bon, Professor at Johns Hopkins University Carey Business School (USA)MAN Lecture Hall, Ground Floor, New Building

10:30 – 12:00 TRACK 1

12:00 – 13:30 Networking LunchSeminar Room LeitnerLeitner, 3rd Floor, New Building

13:30 – 15:00 TRACK 2

15:00 – 15:30 Coffee Break Seminar Room LeitnerLeitner, 3rd Floor, New Building

Session ALecture Hall ZKW, 3rd Floor, New Building

Session CSeminar Room Bene, 3rd Floor, New Building

Session ESeminar Room KPMG, 2nd Floor, New Building

Session BLecture Hall ZKW, 3rd Floor, New Building


Workshop: StrengthsFinder Seminar Room KPMG, 2nd Floor, New Building

15:30 – 17:00 TRACK 3Session DLecture Hall ZKW, 3rd Floor, NewBuilding

Session ESeminar Room Bene, 3rd Floor, New Building

Young ScientistsSeminar Room KPMG, 2nd Floor, New Building

Workshop:InnovationSeminar Room B, 1st Floor, New Building

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Friday, 17th May 2019

09:00 – 09:45 Opening Keynote“Twilight of the Goods - Book presentation” Jörg Kraigher-Krainer, Marketing Professor at University of Applied Sciences Upper Austria Lecture Hall ZKW, 3rd Floor, New Building

09:45 – 10:00 Coffee BreakSeminar Room LeitnerLeitner, 3rd Floor, New Building

10:00 – 11:30 TRACK 4

11:30 – 12:00 Closing Ceremony & Best Paper AwardLecture Hall ZKW, 3rd Floor, New Building

12:00 Farewell LunchSeminar Room LeitnerLeitner, 3rd Floor, New Building

18:00 Conference Dinnerat Schloss Lamberg


Session DLecture Hall ZKW, 3rd Floor, New Building

Workshop: Cultural

Seminar Room KPMG, 2nd Floor, New Building

17:00 – 17:45 Keynote “The Return of Trade Wars. The End of Global Business”Wolfgang Mitterdorfer, Member of the Management Board, voestalpine Steel DivisionMAN Lecture Hall, Ground Floor, New Building

Communication


“Digital Transformation & The Future of Sales:Aspire or Expire”Joël Le Bon, Professor at Johns Hopkins University Carey Business School (USA)Joël Le Bon is a Marketing and Sales Professor at the Johns Hopkins University Carey Business School and serves as Faculty Director for Leadership in Digital Marketing and Sales Transformation. He is the Chief Academic Researcher and Higher Education Representative for the AA-ISP American Association of Inside Sales Professionals, moreover serves on the Board of Advisors of the Sales Enablement Society, and is Chair Elect of the American Marketing Association Sales Special Interest Group. Prior to joining the Carey Business School, he was on the faculty at the University of Houston Bauer College of Business where he served as Director of Executive Educaion and Director of Professional Development for the Stephen Stagner Sales Excellence Institute. Joël Le Bon worked in both France and Singapore for over ten years as an Associate Professor of Marketing and Department Head at ESSEC Business School. Before becoming a professor, he was a Strategic Account Manager for XEROX Corporation in France, and had sales and sales management roles in the media industry.

Key Note SpeakersThursday, 16th May 2019, 09:30 Lecture Hall MAN, Ground Floor

Joël Le Bon"Digital Transformation & The Future of Sales: Aspire or Expire"

Thursday, 16th May 2019, 17:00 Lecture Hall MAN, Ground FloorWolfgang Mitterdorfer "The Return of Trade Wars. The End of Global Business."

Friday, 17 May 2019, 9:00 Jörg Kraigher-Krainer"Twilight of the Goods." Book presentation

Lecture Hall ZKW, 3rd Floor

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“The Return of Trade Wars. The End of Global Business” Wolfgang Mitterdorfer, Board Member of voestalpine Steel division Since 2014, Wolfgang Mitterdorfer has been a member of the management board at voestalpine steel division, responsible for Market Development, Supply Chain and Logistics, and Sales including Eurostahl. voestalpine is an international Austrian-based, stock-listed corporation producing high-quality steel. The company operates in the fields of steel production and trade, supplying the automotive, railway, profile forming and tool steel industries. Represented in 50 countries worldwide with 51.600 employees, voestalpine is one of the largest steel producers in Europe and ranks amongst the biggest companies headquartered in Austria. The steel division is one of four divisions of voestalpine, and the largest one in terms of revenue. The steel business division is a global quality leader in highest quality steel strip and a leader worldwide in supplying heavy plate for the most sophisticated applications as well as castings for large turbines. voestalpine steel division is a strategic partner to Europe’s premium automotive manufacturers and a major automotive supplier. It is also one of the largest suppliers to the European consumer goods and white goods industries, as well as to the mechanical engineering and oil and gas sectors.

“Twilight of the Goods. Book presentation” Jörg Kraigher-Krainer, Professor at University of Applied Sciences Upper Austria After studying business administration, psychology and philosophy, Jörg Kraigher-Krainer worked as a marketing manager in the business world for 15 years. Today, he teaches full-time and researches the subjects of customer focus and consumer behaviour at Campus Steyr of the University of Applied Sciences Upper Austria and works as a lecturer at the University of Graz, the University of Economics and Business Administration in Prague and the University of Applied Sciences Campus02 in Graz. In his book, Jörg Kraigher-Krainer explains the difference between market economy and profit economy and the difference between marketing committed to the customer and marketing that is merely looking for new tricks to seduce customers and boost sales.


Session A: Global Business and Export ManagementChair: Ceren Aydogmus SR Bene, 3rd Floor, New Building

parallel session

Programme

Thursday, 16th May 2019 TRACK 1, 10:30 –12:00

A Study of the Impacts of Domestic Energy Deregulation on West Texas Intermediate Crude Oil PricesSteve Yallouz

Print media in Slovenia: Creating Public Opinion toward FDI Zoran Vaupot, Milena Fornazarič

Cross-Cultural Interaction: Ukrainian, Swedish and Mongolian Multi-cultural Companies Tetyana Blyznyuk, Tetyana Lepeyko, Batkhuu Gavaa

The Impact of Global Market Transformation on Foreign Direct Investments into the Russian EconomyEkaterina Novikova

Benchmarking practical Inclusion Methods in higher Education Institutions Tarja Chydenius, Sari Haapa

Student Voices on Austrian and Czech Online Material of Logistics: A Cross-cultural Evaluation of an Online Learning Vocabulary Tool Martina Gaisch, Victoria Rammer, Jan Gregor, Libuše Turinská

Embedding Internationalization in the Curriculum and beyond: A Case StudyPeter de Boer, Rianne Meijerink, Maria Angeles, Sanchez Carrascal

Cluster Approach to Developing Intercultural Competence as a Soft Skill in a Multicultural Personality of an International NegotiatorKira Borisovna Prigozhina

LH ZKW, 3rd Floor, New BuildingChair: Jörg Kraigher-Krainer

Session C: Higher Education Research, Teaching and Learning

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parallel session

Workshop: Clifton StrengthsFinder

parallel session

Held by Erik Hollander

Session B: Marketing, Sales and Ser vice ManagementChair: Charles Bryant HS ZKW, 3rd Floor, New Building

Industrial Service Excellence in Manufacturing Companies: a neo-configurational PerspectiveMargarethe Überwimmer, Anna Biedersberger, Doris Ehrlinger, Stefan Mang, Christian Stadlmann, David Tempelmayr

The Relationship between Emotional Intelligence and Sales Performance in a Business-to-Business Environment; with Implications for Cross-cultural AdaptabilityAndreas Zehetner

Advertisement Wars? Watch whom you really offendDagmar Sieglova

Readiness, Use and Enablers of Digital Customer Interaction Tools in Austria Michael Wenzler, Michael Schmidthaler

Chair: Andreas Zehetner SR KPMG, 2nd Floor, New Building

Session E: Human Resource Management

Promoting Self-awareness as a Means of improving Student Outcomes Mark O'Hara, Juliette Gaunt

Assessing Managers’ Learning Process of Intercultural Competences Margarethe Überwimmer, Dagmar Strohmeier, Petra Wagner

The Effect of Company Guest Speakers on perceived Employer AttractivenessStephan Weinert, Elmar Günther, Edith Rüger-Muck, Gerhard Raab

SR KPMG, 2nd Floor, New Building


Session D: Innovation and EntrepreneurshipChair: Richard Griffith LH ZKW, 3rd Floor, New Building

Recent Entrepreneurship Education and Startups by Foreign Students in JapanKatsuhiro Suzuki

Increasing Success in transferring Companies - Succession Planning and Transfer – a new holistic Approach with the ENTER-transfer Model Jasmin Schiefer, Margarethe Überwimmer, Robert Füreder, Sophie Wiesinger

Frugal Innovation Process ModelMichael Boyle

#SheDIDIT: Insights in Barriers and Motivations for Ethnic Female Entrepreneurship in Belgium . Karijn Bonne, Marilyn Michels

Session E: Human Resource Management Chair: Ekatarina Novikova SR Bene, 3rd Floor, New Building

The Importance of Ethical Behaviour in a Global Business Environment Lubomira Strazovska, Rozalia Sulikova

parallel session

parallel session


Session C: Higher Education Research, Teaching and LearningChair: Martina Gaisch

Functional Diversity of Programme Leaders in four European Countries Silke Preymann, Tarja Chydenius, Martina Gaisch, Frank Linde, Mark O‘Hara

The Impact of X-culture Intercultural Project on Learning Experience Aleksandra Kobicheva, Irina Trostinskaya

Nordic Higher Education Institutions’ (HEI) Inclusion and Diversity Management (IDM) Scoping . Ilona Rönkä, Kaija Koivusalo

SR Bene, 3rd Floor, New Building

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Young Scientists Chair: Robert Füreder SR KPMG, 2nd Floor, New Building

Customer Involvement in New Service Development in the Upper Austrian Machinery and Plant Building Industry . Georg Feichtinger

The impact of study abroad programs on the development of intercultural sensitivity: An empirical analysis based on the experience of Austrian students spending a semester abroad in CanadaAlexandra Lehner

Cross-cultural adjustment of German expatriates in Brazil: How relational factors influence the effectiveness of German expatriates . Isabella Kargl

Global Pricing Contracts in Global Account Management - The Supplier Perspective Birgit Hollaus

parallel session

Generation Z: The Mediating Roles of Self-Esteem and Perceived Stress on the Relationship between Emotional Intelligence and Life Satisfaction . Ceren Aydogmus

The Effect of Perceived Organizational Support on Work Engagement and Performance: A Study of International AssigneesWen-ching Chang, Chiung-han Wu, Liang-chieh Weng

Workshop: SIP SME - Service Innovations Processes for small and medium-sized enterprises

parallel session

Held by Wolfgang Steiner SR B, 1st Floor, New Building


Session C: Higher Education Research, Teaching and LearningChair: Ahu Genis-Gruber LH ZKW, 3rd Floor, New Building

Development of Cross-cultural Awareness of University Instructors using English Medium Instruction Approach in Russian Economic Universities Maria Vladimirovna Zarudnaya

A connectivist View on Student Challenges to teach Cross-cultural Competences and an Entrepreneurial MindsetRupert Beinhauer, Bojan Jovanovski

Cultural Interpretation of Deep Approach to Learning: an Empirical Analysis in a Chinese UniversityHuifang Shang

Session D: Innovation and Entrepreneurship Chair: Christian Stadlmann SR Bene, 3rd Floor, New Building

Social Entrepreneurship in the Context of Employment Policy – the Case of the Czech Republic and its Overview in Selected European Union CountriesOndřej Kročil, Miroslav Dopita, Richard Pospíšil

Communication Trends in Formation of Institutional Business Environment in Tourism of St. PetersburgOlga Vasileva, Tamara Tarakanova

What we know about the Culture-innovation Relationship Studies: A systematic Review of the Literature . Bice Della Piana, Richard Griffith

parallel session

Friday, 17th May 2019 TRACK 4, 10:00 –11:30

parallel session

Workshop: Cross-Cultural CommunicationHeld by Elisabeth Weingraber-Pircher SR KPMG, 2nd Floor,

New Building

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13th May 2019 16:00 – approx. 18:00 | BMW Motors Company Visit

14th May 2019 16:30 – 18:00 | Guided City Tour Steyr

18:00 – approx. 21:00 | International Teaching Days Dinner

15th May 2019 08:00 – approx. 17:00 | Upper Austria Excursion to Lower Austria / Wachau region

17:30 – approx. 21:00 | International FairIn the evening participants are more than welcome to mingle at the International Fair, where students from all over the world will present their countries, cultures and culinary specialties. The International Fair also serves as an unofficial opening of the Cross-Cultural Business Conference.

16th May 2019 18:00 – 22:30 | Conference Dinner at Schloss Lamberg

17th May 2019 12:00 – 14:00 | Farewell Lunch

The pick-up point for all excursions is in front of the university!

Cultural and Leisure


Useful Information

Conference VenueUniversity of Applied Sciences Upper AustriaSchool of ManagementWehrgrabengasse 1–3, 4400 Steyr, AustriaPhone: +43 5 0804 3000

Technical AdviceWe provide computers in our internet café in Seminar Room KeyQUEST on the 3rd floor. We have Mircrosoft Windows operating system and MS Office in English. If you need any documents printed or access to wireless LAN, please contact the registration desk or our technical support.

Coffee and TeaIn our Seminar Room LeitnerLeitner and KeyQUEST on the 3rd floor, there is a permanent cafeteria where you can help yourself to coffee, tea and refreshments.

Networking LunchDuring the lunch break we provide several warm and cold meals in the Seminar Room LeitnerLeitner on the 3rd floor. Please have a look at the menu.

Lockers/LuggageYou are advised to leave unnecessary luggage in your hotel. However, we offer a storage possibility on the 3rd floor in Seminar Room Alumni Club FH OÖ.

WIFI AccessWIFI Name/SSID: fhooeguestPassword: crossculture2019Luggage Room Service: +43 664 804 84-33042

Photos: FH OÖ, Smetana, Fotolia

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Your Contact Personsat the University of Applied Sciences Upper Austria

Margarethe Überwimmer Head of Studies Global Sales and MarketingMobile: +43 664 80484 33612E-Mail: [email protected]

Robert FürederDeputy Head of Studies Global Sales and Marketing Mobile: +43 664 4293903E-mail: [email protected]

Natalie Fürst, Anna ScharnreithnerResearch AssociatesTel.: +43 5 0804 33552, -33616E-mail: [email protected]

Marlies SchmidthalerHead of International Office at School of Management Tel.: +43 5 0804 33050E-Mail: [email protected]

HAGENBERG | LINZ | STEYR | WELS

University of Applied Sciences Upper AustriaResearch and Development

Wehrgrabengasse 1–34400 Steyr | AustriaPhone: +43 5 0804 33000Fax: +43 5 0804 [email protected]/intercultural |

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