CONFERENCE EVALUATION

PROMOTION

Evaluation needs to be visible

and attractive!

WHY IS IT IMPORTANT

TO PROMOTE CONFERENCE EVALUATION?

Make sure people are aware of the evaluation.

Encourage people to contribute to the evaluation (by

among others accepting to be interviewed and/or fill

surveys). We need their feedback but their participation to

evaluation is also a good way to empower them, especially

those who have limited opportunities to raise their voice and

to be heard.

Contribute to the use of evaluation (reports and other

outputs if applicable).

INFORMATION TO BE SHARED WITH

EVALUATION TARGET GROUPS

General information about conference evaluation: who will conduct the evaluation, why it is important to conduct such evaluation and when the report will be available (including on which website).

Information on how they can contribute to the evaluation.

You can also inform them about incentives if any (in that case, an incentive is aimed at convincing people to fill in surveys and/or take part to interviews).

MAIN COMMUNICATION CHANNELS

Blurbs in pre-conference guide, daily news bulletins, etc.

Oral announcements by chairs, moderators or speakers at the beginning, during and/or at the end of key sessions, workshops, etc.

One slide at the beginning, during and/or at the end of key sessions

Short and flashy ads on the conference website and on conference partners website if relevant

Post on blogs, FB and Twitter

EXAMPLES OF INCENTIVES

Tangible (financial or in-kind): prize (random selection of X survey respondents)

free registration for next conference

free subscription to membership, journals, etc.

mentoring & capacity-building opportunities

etc.

Non-tangible (this especially applies to group interviews): empowerment

networking

visibility

recognition