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Conference Ageing Populations and New Opportunities for Business “Companies benefitting from the need to keep elderly people in their workforce”. Ilaria Savoini Brussels, 15 March 2012

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Page 1: Conference Ageing Populations and New Opportunities for Business “Companies benefitting from the need to keep elderly people in their workforce”. Ilaria

Conference Ageing Populations and New Opportunities for Business

“Companies benefitting from the need to keep elderly people in their

workforce”.

Ilaria SavoiniBrussels, 15 March 2012

Page 2: Conference Ageing Populations and New Opportunities for Business “Companies benefitting from the need to keep elderly people in their workforce”. Ilaria

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Short presentation of EuroCommerce

• Funded in 1993• Represents the interest of wholesale, retail and international

trade vis-à-vis the EU• More than 100 members, included:

– Commerce federations in 31 countries– Companies/groups of companies– National and European organisations representing sub-

sectors– International organisations (USA, Canada, India, China…)– EuroCommerce is the recognized social partner for SD at EU

level – social partner is UNI Europa– The social dialogue Committee has been implemented in

1998, after years of informal social dialogue

Page 3: Conference Ageing Populations and New Opportunities for Business “Companies benefitting from the need to keep elderly people in their workforce”. Ilaria

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Activities of EuroCommerce in link with demographic change (1)• Issue addressed in the social dialogue with UNI Europa

already in 2002• Also a priority in our work programme for the social

dialogue in 2012-2013• Several examples of good practices implemented in

commerce companies• Special focus this year since it will be the European Year

for Active ageing and demographic change• EuroCommerce is member of the Multi-stakeholder

coalition for demographic change propoted by AGE Europe

Page 4: Conference Ageing Populations and New Opportunities for Business “Companies benefitting from the need to keep elderly people in their workforce”. Ilaria

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SD Outcome: guidelines on age diversity in commerce (1)• 26 March 2002 : Joint agreement on age diversity in

commerce

• challenge of allowing older workers to remain longer in the labour market whilst promoting job opportunities for younger people.

• EuroCommerce and Uni-Europa agree that the following guidelines are recommended for the benefit both of enterprises and employees when approaching the age aspects of human resources management.

=> pro-active approach

Page 5: Conference Ageing Populations and New Opportunities for Business “Companies benefitting from the need to keep elderly people in their workforce”. Ilaria

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SD Outcome: guidelines on age diversity in commerce (2)• Voluntary guidelines with age neutral approach to employment

relations

• Goal is to enable older workers to stay longer in active working

life

• Opportunity for business

• Need for training support: incentives should encourage workers

of all ages to take up learning and training opportunities

• Regular follow-up and survey among the members to monitor the

implementation

Page 6: Conference Ageing Populations and New Opportunities for Business “Companies benefitting from the need to keep elderly people in their workforce”. Ilaria

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Manifesto for an Age-Friendly European Union by 2020• On 7 November 2011, EuroCommerce participated in an event

to promote the 2012 European Year (EY) for active ageing. • On this occasion, the multi-stakeholder coalition for the EY

2012, supported by EuroCommerce, launched its Manifesto. • This Decalogue of the age-friendly society includes a number of

recommendations;• EuroCommerce mainly focuses on an inclusive labour market• The aim is to achieve to achieve an age-friendly European

Union by 2020. • Stakeholders are encouraged to create partnerships at EU and

national level in order to promote active ageing and solidarity between generations. 

• See: http://www.eurocommerce.be/content.aspx?PageId=42176

Page 7: Conference Ageing Populations and New Opportunities for Business “Companies benefitting from the need to keep elderly people in their workforce”. Ilaria

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Some examples of good practices implemented in the commerce sector• Tesco (UK): support to senior employees by hiring long term

unemployed people in the age group 55-65 through our Regeneration Partnerships and maintain a strong connection with retired staff who have extensive knowledge of the business and to repay loyalty to them and keep them up to date about what is happening at Tesco

• Carrefour (FR): Passeport Senior: Passeport Senior : anticipate the evolution of careers for senior staff and maintain them at work

• Kika Leiner group (A): A mentoring project where older employees shall be mentors for younger ones, workshops on the subject “Cooperation between generations”, projects integrating older jobless people together with the public employment service and other institutions.

• REWE Group (DE): Fit for longer at workplace - new measures for older employees - from training sessions on proper sitting posture at the cash register to compensatory exercises that counteract one-sided strain

Page 8: Conference Ageing Populations and New Opportunities for Business “Companies benefitting from the need to keep elderly people in their workforce”. Ilaria

Thank you for your attention!

For more information:[email protected]