concito pr profile final 3.5

7/31/2019 Concito Pr Profile Final 3.5

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AGENCY PROFILE


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CONCITO PR was launched on

May 12, 2009


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Background:

MoeenTariqManaging Director

BATB: Territory Officer Grameenphone Ltd. 2002 as an Officer. Became Head of Media and Promoted to DGM in

2008. Acting Head of Market Communications till,

Headed negotiations in major areas such as mediabuying, Cricket sponsorships etc

Education: BBA and MBA from North South University

Strengths: Inter personal skill, Leadership quality

Specialty : Relationship management, PR Crisismanagement and transmitting positive news,media events Cross functional activities

Training: Media and brand communication training fromTelenor Brand Academy,Advanced leadership training from TelenorTrainin on PR at Burson-Marsteller, India


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Background:

SarkerMaswoodHasanChief Executive Officer

ETV: Sales and Marketing

NTV: Head of Sales and Marketing

RTV: Head of Sales and Marketing

MastHead PR: COO with positive contributions to Nokiaand Banglalink

Education: BBA from IBA (University of Dhaka)

Strengths: Communication Skills, Clear Vision, Calm situationdictating

Specialty : Cross functional activity, Media and CorporateRelations.

Trainin : Trainin on PR at Burson-Marsteller, India


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Back round:

ManjenoRaihan KhanChief Operating Officer

Grameenphone Ltd. Media Officer . Top of Mind: Media Manager, managed activities for

Banglalink, New Zealand Dairy, Mott Macdonald, ACI and.

Education: BBA from North South University

Strengths: Interpersonal Skills, Operational Excellence, MediaKnowledge

Specialty : Corporate and Media Relationship, CrossFunctional Activities, Crisis Management

Training: Training on PR at Burson-Marsteller, India


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Back round:

Razeeb Hasan ChowdhuryDirector & Head of Strategy

Bitopi Advertising Ltd. Grameenphone Ltd: Head of Creative. Cogito Marketing Solutions: CEO

Education: M.Sc. Applied Physics, University of Dhaka.

Strengths: Brand understanding, Creativity, Leadership

Specialty : Strategy Development; Execution and designing ofevents and campaigns.

Training: Training on PR at Burson-Marsteller, India


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Advisor Board

Managing

Director

Chief Executive

Officer

Chief Operating Officer

Account Director

Strategy Planner

Event Executive Monitoring &

Research

Key Account

Manager

Media

Coordinator

Content

Developer

Account Manager

Messengers


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Affiliation

CONCITO PR is an exclusive affiliate of one of the lar est and most prolific PR Organizations' in the world with more than 120 offices and affiliate offices in over 80 countries across six continents.


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Affiliation

Offices World Wide


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International Affiliation

Resource sharing

Training abroad at BM offices

International Exposure

Facilitating foreign clients in the local market as and when needed

Facilitating local clients in foreign markets as and when needed


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That We Offer

Define/set a proper PR strategy

Manage everyday PR activity

Manage Press Release (draft approval, dispatch)

, , ,

Support Press Conference

Ensure news coverage (print/electronic)

Provide everyday news summary if there is any coverage

Provide Market Intelligence report

Manage relationship with various stakeholders

Managing any PR related events/activation

Monitorin overall PR resence

Manage Events and Activation


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Briefing Planning Execution Reporting

Brief from Client

Plan Submission

Engage alternative

Dispatch

Content Development

Client

End LevelFollow up

Resources

Approval From Client

Ensured Covera e

Hig er Leve Follow up


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Basic Crisis Basic Crisis Management Model Management Model

Crisis Management

Pre Crisis Measures Post Impact Neutralization

Relationship with Journalists of relevant sectors

Disseminating relevant information: The Clients point

Pitching allies within sensitive areas

o v ew

Uphold other positive aspects

Inform Client

ett ng n orme e ore t e occurrence of the incident/

newsCSR and its promotion

Minimizing/ Eliminating potential Crisis


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Annexure


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Case Studies

Problem: AB Bank is the first private sector bank in Bangladesh. Its one of the largest banksin the country and has been in operation for the last 28 years, garnering immense loyalty andgoodwill among its stakeholders. However in 2007 and 2008 with political upheaval and interimgovernment the bank fell on the wrong side of the then political masters. This precipitated in

, ,misunderstanding among the stakeholders and overall erosion of the reputation that the bankhad painstakingly built up over the years.

Solution: To counter this crisis and negative PR campaign, Concito arranged number of highlevel meet between ke ournalists and the bank officials to dissi ate misunderstandin s andclear out suspicions. There were also a number of meetings with other select stakeholders inless formal settings. Over the next few months AB Banks long and illustrious history wascovered in the media including its CSR and contribution to the community.

Outcome: Frequent meetings with key journalists, stakeholders and opinion leaders slowlyroug t a out etter un erstan ng an pos t ve coverage or an . e ore our

campaign was over the Managing Director of AB Bank, Kaiser A. Chowdhury was interviewedin different publications, which previously would have been an impossible proposition and itsPR coverage was valued at Tk. 20 lac. With a successful PR campaign, people started seeingAB positively again and its share price rose in the stock market and negative coverage has

.


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Case Studies

Problem : Sony Ericsson is a strong player in Bangladesh mobile phone market. They arecontinuously coming up with new and innovative designs capturing the imagination of the

outh. Son Ericsson backs u their roducts with stron marketin such as advertisementpromotions and other ATL activities. However, due to strong competition and other forces inthe market Sony Ericsson was perceived negatively in the media and had almost no relationwith the journalists.

Solution: Initially, a number of informal media get together were setup with members of Sonyr csson so t at ot t e s es cou get to now eac ot er etter. o ow ng t s a se ect

media brief was held where key journalists from all the major media houses sat with SonyEricsson. The journalists got to know about Sony Ericsson firsthand and their long term visionand plans for Bangladesh. With growing interest in the company a number of one on oneinterview were arranged between prominent journalists and the management team of Sony

.

Outcome: News about Sony Ericsson were more frequently covered and with positive reviewsdue to better understanding and relationship with Sony Ericsson. Media were more interestedin the companys activities and actively reached out for news, interviews and comments of theSony Ericsson Team to quote and cover in their stories.


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Case Studies

Problem : One evening an employee of City Bank went to the restroom and never came out.His colleagues noticed him missing and when the y searched for him, they found him dead inthe restroom. This became a crisis for Cit Bank since the followin few news a ers ickedup the news and there was a possibility that the rest of news papers including the mainstreamones would pick up the news and it would snowball creating a very bad image for City Bank.

Solution: Held meetings with some of the editors, to negate the publicity and make themainstream newspaper understand that the natural death of an employee was not connectedto t e ty an mage. e on y reason peop e were ta ng a out t ecause e e on t ebank premises. But morally and ethical it was not something that should tarnish the bankimage. We communicated this message across to them and they agreed with us.

Outcome: The days after that , this news was not picked up by other newspapers. And in, .

and something that could have snowballed into a big issue was negated through ourintervention.


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Background : Save the Children, UK, have launched Every One campaign which aims to

Case Studies

stop c ren y ng nee ess n ang a es . e campa gn emp as ze on ncreas ng ea tand nutrition programs on ground . In Bangladesh the program components of the campaignfocused on all three of the campaign issues that include newborn health, pneumonia andmalnutrition. To create awareness for these preventable diseases and address the issuesSave the Children, UK along with CONCITO PR designed a number of activities, programs

.

Requirement: However, just developing the program and executing them is not enough if asignificant and relevant part of the population dont get to know about it. Save the Children, UK

needed to create momentum and buzz for their activities and thereby generate higherawareness for their campaign.

Solution: We at CONCITO PR went out and talked to different journalists, editors and opinionleaders about Every One campaign. We also arranged small and key meetings betweeninfluential journalists and Save the Children UK, representatives. A lot of alliance building andawareness generating activities were done with the media. Past, Save the Children UK,

ac v es were g g e . s ma e ave e ren an very ne campa gnmuch visible to the journalist community.

Outcome: With increased familiarity, the media coummunity was much more receiptive toEvery One campaign. There was a tremendous response everytime we arranged an activity

.was also phenomenal. In all in two months we generated a total of 567 clInch presscoverage with a total PR value of BDT. 32,74,000 .


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Some of Our Works forDifferent Clients


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Save theChildren


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Singapore TourismBoard


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flydubai


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AB Bank


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Sonyr csson


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Bangladeshran orum


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ARTCELL


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Nandos


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South AsianMobile Forum


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ymp onyMobile


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GE Healthcare


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SPICE


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HP


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As a promising PR agency, we value

the importance of tracking our clients and other competitors activities. We have a dedicated inhouse tracking team for press

media, however,

we

outsource

.

Currently, we do tracking of 30+ local an nat ona newspapers, magazines and 11 TV channels


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News paper (English)News paper (Bangla) Channels The Bangla and English

a y arNew Age

Financial ExpressIndependentBD Observer

Jugantor

Kaler KonthoIttefaq

Naya DigontoShomokaal

BTVChannel i

ATN BanglaNTVETV

nat ona a es w emonitored on a daily basis.

Mentioned websites will bemonitored on a daily basis.The Regional Newspapers

News Paper (Regional)

New Nation

Bangladesh Today

mar esAmader Shomoy

InquilabJanakanthaJay Jay Din

Manobjomin

Desh TVBangla Vision

Channel 1RTV

Boishakhi TV

weekly basis.Television channels will bemonitored based onprojects. Monitoring reportalong with clips will be

Sylheter Daak (Sylhet)Shobuj Sylhet (Sylhet)

Jalalabad ( Sylhet)Azadi (Chittagong)

Bhorer KagojDiner Sheshey

DestinyShangramShangbad

Dinkaal

WebsitesBDNEWS24.com

UNB

Diganta TV provided within a maximumtime frame of one day aftertransmission.Any future emergence ofTV channels or Newspaper

Purbanchol (Chittagong)Bangla Bazaar Potrika

Khobor

Prothom Alo

Daily Star

ang a an ng s w e

included in the list.


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We have the capabilities, know-how, personnel, expertise

and demanding market. We are always trying to push theenvelope in coming up with creative ideas to send your

message across and create real measurable impact foryour company.


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Thank You

concito pr profile final 3.5

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