Presented by Adair

It Takes More Than HardwareMany printers have added the digital or Print-On-Demand option to their services. Having the equipment is just the beginning. In this presentation we will review the possibilities that become available when some creative ideas are leveraged with the latest digital printing equipment.

Event Specific ProductsLow quantity with high quality allows you to be more flexible at events. Instead of standard marketing materials your materials can carry specific messages for the event.Catalogs with event specific coversMarketing materials with local sales contact information Limited Edition ProductsTraining Materials

ReprintsBack issues and older publications are often unavailable. The initial print-run is long out of stock and demand is just not enough to justify a back on press order. The right digital solution can offer high quality on the same stock as the original. Some products include:Classic Vehicle LiteratureMagazine Back IssuesHard to Find Publications

Market Specific ProductsVariable Data Printing allows each product to have a unique characteristic. For example in a post card mailing each address on each item must be unique. Creatively we can take this much further by inserting an unlimited number of unique words and graphics to create a unique experience for each recipient like:NameLocationBusiness TypePersonal Like/Dislike

NameURLAddressImage

Location/Subject SpecificVariable Data Printing in combination with On-Demand Composition can create products targeted to a specific market or location. Some solutions include:Directories based on location or postal codeLocation Specific Pricing MaterialsDate/Time of Year SpecificVersion Control (always latest version)

Attract, Interact, ReactA Cross Media Solution uses all the attributes of Print-On-Demand (POD), Variable Data Printing (VDP) and Personal URLs (PURL) to create a powerful toolset for marketing. Cross Media Solutions are good returns on investment in:Marketing CampaignsEvent PromotionsProduct ResearchInstant feedback lets you know the level of success in a very short time.

Know What the True Costs AreMany of the costs related to marketing collateral documents and other marketing materials are invisible to company managers. Most companies can easily identify what theyre paying to outside suppliers such as marketing services firms, graphic designers, and printers for marketing materials. But, the same visibility doesnt exist for many other collateral-related costs.

E-Commerce / Management SystemsA marketing collateral management system can automate the process of ordering, producing, and fulfilling requests for marketing materials and thus streamline your marketing collateral supply chain.Some advantages include:Marketing Collateral ControlLocation Specific ProductsUpdate-to-Date ProductsReportingwhowhenwhatcost

Adair Digital Services7850 Second St., Dexter, MI 48130Phone: 734-426-2822 Toll Free: 800-637-5025 Fax: 734-426-4360E-mail: sales@adairprinting.com www.adairds.com

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