Ad Osborne & Ed Parker.

Key concepts and ideas.

Genre. • For our music video our chosen genre is grime. Grime originated in the early 2000s in East London. It is a mixed development of UK garage and jungle

• Names like Dizzee Rascal, Wiley, Kano and Lethal Bizzle were among the first to bring the genre to mainstream media attention in 2003–2004, with their albums Boy in da Corner, Treddin' on Thin Ice, Home Sweet Home and Against All Oddz.

• Dizzee Rascal went on to win the 2003 Mercury Music Prize Boy in da Corner, which was a major turning point for grime in terms of it’s attention and acceptance as a mainstream music genre.

• The ‘stereotypical’ target audience for grime is 14-24 year old UK males, however the bigger names in the industry such as Skepta have attracted a wider audience in the US.

Concept.

• The concept for our video is performance and visuals. Grime music videos are stereotypically the rap artist performing in close ups or medium close up shots, mixed with visuals related to the lyrics or the iconography of the genre.

• Screenshots from 67’s music video “Illegal 2”, performing while also performing gang signs– a key indicator that it is a grime video.

aRTIST & song & Target audience.• The artist we have chosen is AJ Tracey and the Artists name we will be filming is JJ.

• AJ Tracey is has a stereotypical grime artist background; born in North London and started on the streets, which will be shown in our music video full of street scenes.

• Our song is “Spirit Bomb”.

• As stated previously; The target audience for grime is mainly youths or young adults/16-24 year old males. Usually from a working class background, they can relate to the artist, they feel a sense of relief as they are not the only ones going through these sort of issues or the simply enjoy the flow, beat and aggression.

Inspiration

Inspiration 2