concept to comp refresh dc 09 2008
DESCRIPTION
Don't know how or where to begin a website, or looking to see how others go through the process? In the first of our two part "From Concepts to Code" series, Nguyet Vuong will present the process of designing a website from concepts to comp. She will demonstrate how to give an appropriate look and feel to a website and highlight portions of her design process. She will also cover both technical and creative techniques to get a project in motion.TRANSCRIPT
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From Conceptsto CodeA two part presentationRefresh DCby Nguyet Vuong and Jason [email protected]@sixtwothree.org
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My name is Nguyet
I like Vietnamese subs
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About Nguyet
• pronounced Nu-Way
• Sr. Designer for E-site Marketing (Sabre Holdings)
• Founder of Probonafide.com
• WCCCI - World Centers of Compassion for Children International
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Part 1: From Concept to Comp
The WCCCI website
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WCCCI - original homepage
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Where to Begin?
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Where to begin?
• Establishing some goals
• Conceptualize
• Layout
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Establishing our goals
• Design Solutions begins by
• Defining the Problem
• Establishing Constraints
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WCCCI - original homepage
• Text heavy, nothing stands out
• inconsistent navigation on top and on left.
• Mysterious user login.
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Defining the problem
• What do you want this site to accomplish?
• What do you want your users to accomplish?
• What will keep a user on your site?
• What will encourage a user to return?
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Site objective:
To improve site aesthetics through use of engaging photographs, colors, typography, ease of navigation, and add functionality for online donations, blogs and photo gallery.
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Users objective
Learn about WCCCI and their work with children, get updated news on on-going projects and get involved.
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Keeping users interested
Providing engaging and in-depth content
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encourage users to return
Regularly updated content like news, photo galleries, and messages from Betty Williams through her blog.
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Establishing constraints
• Content outline
• Text based navigational structure
• Visual Tones: warm, friendly, caring, light
• 3 Push marketings (whatʼs up with 3?)
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Whatʼs up with 3?
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Rule of Three
• Fundamental of how humans process
• Three is the smallest number of objects that create a pattern
• Combining pattern and brevity sticks
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Homepage Goals
Set goals for the homepage design
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Homepage Goals
Goal # 1 : Answer the question,“What is this place?”
Our mission is to create a strong political voice for children in areas of stress due to war, hunger or social, economic, or political upheaval and to respond to their expressed needs materially and emotionally.
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WCCCI - original homepage
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Homepage Goals
Goal # 2 : What do you want users to do?
• News & Events
• Centers of Compassion
• Get Involved
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Homepage Goals
Goal # 3: Provide consistent, global navigation structure
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Conceptualize
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Conceptualizing
• Identify Your Users
• Early Explorations
• Develop Pencil Sketches
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Identifying Users
• Market Research
• Looking at Competitors
• Creating Personas
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User Audience
• Those who cares greatly about childrenʼs welfare
• WCCCI attracts people who are aware of international affairs/political leaders
• Highly educated people and they want to make a difference in the lives of children
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Early Exploration
• Mood Boards
• Separate concept from form
• Build consensus in large groups
• Involve more people
• Prototype rapidly
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WCCCI logo
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Some mood boards
creating a warm, visual tone with various shades of blues for contrast
Visual tones - warm, friendly, compassionate, caring, light
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Some mood boards
calming, muted visual tone with various textures and shades
Visual tones - warm, friendly, compassionate, caring, light
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Some mood boards
reserved, somber, pensive visual tone.
Visual tones - warm, friendly, compassionate, caring, light
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Pencil Sketches
• Thatʼs right, I said “Pencil”
• Visual wireframe thumbnails
• Rule of Thirds
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Rule of third
Aligning a feature with these points creates more tension, energy and interest in a composition than simply centering the feature would.
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Rule of third
Aligning a composition with these points creates more tension, energy and interest in the photo than simply centering the feature would.
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Pencil sketches
• Main goals for homepage
• WCCCI Mission statement
• 3 push marketings
• Big masthead w/ call to action
• consistent nav structure
• Use crossed out rectangles for photos
• Use lines for text
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Layout in Photoshop
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Layout
• Design Principles
• Colors
• Grids
• Colors
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Design Principles
• Emphasis - hierarchy of importance
• Contrast - visual differentiation of two elements
• Balance - visual weight
• Alignment - arrangement of elements
• Repetition - repeated elements to create unity
• Flow - path of a userʼs eyes through the page
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Colors
• Color palettes are based on mood boards @kuler.adobe.com
• Use the Color Palette Generator - generate color combinations from key photographs @deGraeve.com/color-palette/
Hug - warm and friendly
Handshake - somber, professional
Lofty - light, airy, calming
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Grids
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Grids
• A reliable system for presenting information
• Grids present
• Ordered hierarchies
• Proportional relationships
• Clear visual paths.
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Grids constraints
• screen resolution 1024 wide x 768 tall
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Grids constraints
• Approximately 974 px wide by 650 px tall
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Grids constraints
• take away left and right margins
• Approximately 960 px wide by 650 px tall
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Grids constraints
• 9 columns spanning 96 px per column
• 12 px gutter space
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Grids constraints
• 9 columns spanning 96 px per column
• 12 px gutter space
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Comps
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Comp 1
Comp 1Hug - warm, friendly
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Comp 2
Comp 2Handshake - somber, serious
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Comp 3
Comp 3Lofty - light, airy, calm
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Final Comp
Final Comp-Combining the layout of comp 3 and color scheme of comp 1
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Photoshop
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Header
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Nav & Masthead
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Photoshop - header
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Nav & Masthead
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Gradient box
• rounded rectangular tool with 15px radius• click on “fx” icon at
bottom of Layers• choose gradient overlay
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Push boxes
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Push boxes
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Resize rounded corners
• select layer• “command” & click on
“Vector mask thumbnail” in Layers to select box
• “command” + shift to select corners• “command” + T to resize
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Push boxes
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Clipping mask
• draw a rectangular box• Layers menu• Layers Style• choose “stroke”
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Clipping mask
• place image layer on top of shape layer• select image layer and
right click on mouse• choose “Create Clipping
Mask”
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Clipping Mask
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Conclusion
• Define the problem and establishing constraints
• Conceptualize
• Layout
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Part 2: From Comp to Code
Jason Garber
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Questions?