refresh water
DESCRIPTION
KCB101 Assignment TwoTRANSCRIPT
Refresh
Voiceover: You are on the
basketball court, dripping with
sweat…
Score board is visible, then camera pans out
to show someone about to take a shot
Refre
s
hVoiceover: What
do you need? You need a bottle of
ReFresh!
The advertisement will contain a basket ball
game…
He is then positioned to
shoot and score…
Commentator: He shoots! And he
Misses!
The coach calls a time out for the
player
The player is handed a bottle
of ‘Refresh’
After being sent back on, the commentator continues: ‘He
shoots!’
Commentator: ‘And he scores!’
The crowd goes wild!
Refre
s
h
BrandingKlein – “Successful corporations produce
brands”.
Spurgeon – Importance of meeting desires of target audience.
Harrington – “Brands are seen as lifestyle enablers.
The Refresh BrandRefresh compliments an active lifestyle.
Target audience have emotional connections to athletes.
Celebrity endorsements break through clutter
Bogut’s success aligns to Refresh.
SummaryValues focus on importance of active lifestyle.
Refresh gives the replenishment you need to be your best.
Differentiates from market through branding specifically for our target market.