concept of elasticty and its application (+ handwritten notes too ).ppt

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    Elasticity and Its

    Application

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    Elasticity . . .

    is a measure of how much buyers and sellers respond

    to changes in market conditions

    allows us to analyze supply and demand with greaterprecision.

    Elasticity of demand measures the responsiveness of

    the quantity demanded of a good to change in its price,

    price of other goods and changes in consumers income.

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    Elasticity is of three types

    Price elasticity of demandElasticity of

    demand with respect to change in its

    price

    Income elasticity of demandElasticity

    of demand with respect to change in

    consumers income Cross elasticity of demandElasticity of

    demand with respect to change in its

    price of substitutes

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    Price Elasticity of Demand

    Price elasticity of demandis the

    percentage (rate) change in quantity

    demanded given a percent change in theprice.

    is a measure of how much the quantity

    demanded of a good responds to a changein the price of that good.

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    Computing the Price Elasticity

    of DemandThe price elasticity of demand is computed

    as the percentage change in the quantity

    demanded divided by the percentagechange in price.

    Price Elasticity = Percentage Change in Qd

    Of Demand Percentage Change in Price

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    Ranges of Elasticity

    I nelastic DemandPercentage change in price is greater than

    percentage change in quantity demand.

    Price elasticity of demand is less thanone.

    Elastic DemandPercentage change in quantity demand is

    greater than percentage change in price.Price elasticity of demand is greater thanone.

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    Two extreme situations in

    price elasticity of demand1. Zero Price elasticityIn response to change in price ,no

    change in quantity demanded of a commodity. This

    implies no extension or contraction of demand . It is

    called perfectly inelastic demand. (PERFERCTLY

    INELASTIC DEMAND)

    E g. Water -- it's essential for survival

    Bread -- same as above

    Prescription drugs needed to save someone's life --

    most people will pay any amount to save their life

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    Perfectly Inelastic Demand

    - Elasticity equals 0

    Quantity

    Price

    4

    $5

    Demand

    1002. ...leaves the quantity demanded unchanged.

    1. Anincreasein price...

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    Two extreme situations in

    price elasticity of demand2. Infinite Price elasticityWhen a very small

    change in price causes infinite change in quantity

    demanded of a commodity.PERFECTLY ELASTIC DEMAND

    E =

    The horizontal line states that any quantity can be purchased

    at OQ but even at a slightest increase in price beyond OQ

    means no purchase at all

    Pink marker pens. If pink marker pens were more

    expensive than any other color, the demand would drop

    to zero.

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    Perfectly Elastic Demand

    - Elasticity equals infinity

    Quantity

    Price

    Demand$4

    1. At any priceabove $4, quantity

    demanded is zero.

    2. At exactly $4,

    consumers willbuy any quantity.

    3. At a price below $4,quantity demanded is infinite.

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    Normal Situations of Price

    Elasticity of Demand1. Elasticity of demand = 1

    2. Elasticity of demand > 1

    3. Elasticity of demand

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    Elasticity of demand = 1

    Unitary Elasticity of demand

    Elasticity

    of demand

    equal to

    utility

    curve

    y

    x0 deman

    d

    PR

    I

    C

    E

    D

    D

    When the

    proportionate

    change indemand is equal

    to proportionate

    changes in price,

    it is known asunitary elastic

    demand

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    Unit Elastic Demand

    - Elasticity equals 1

    Quantity

    Price

    4

    $51. A 25%increasein price...

    Demand

    100752. ...leads to a 25% decrease in quantity.

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    Relatively elastic demand

    Relatively elastic

    demand curve

    P

    R

    I

    C

    E

    demand0 x

    y

    D

    D

    When the

    proportionatechange in demand

    is more than the

    proportionate

    changes in price, itis known as

    relatively elastic

    demand.

    Total expenditureof a commodity

    increases in

    response to

    decrease in price

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    Elastic Demand

    - Elasticity is greater than 1

    Quantity

    Price

    4

    $51. A 25%increasein price...

    Demand

    100502. ...leads to a 50% decrease in quantity.

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    Relatively inelastic demand

    Relatively

    inelastic

    demand curve

    XO

    Y

    deman

    d

    D

    D

    P

    R

    I

    C

    E

    When the

    proportionate

    change in demand

    is less than the

    proportionate

    changes in price, it

    is known as

    relatively inelastic

    demandTotal expenditure

    of a commodity

    decreases in

    response to its price

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    Inelastic Demand

    - Elasticity is less than 1

    Quantity

    Price

    4

    $51. A 25%increasein price...

    Demand

    100902. ...leads to a 10% decrease in quantity.

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    Measurement Of Price

    Elasticity Of DemandThere are main methods like1. Percentage method or proportionate

    method2. Total revenue method

    3. Geometric method or point method

    4. Arc elasticity of demand

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    Percentage or Proportionate

    Method % change in demand is divided by %

    change in price

    Ed= - %QD of commodity X

    % in price of commodity X

    = - Change in QD/Initial demand

    Change in price/Initial price

    = - Q/Q * 100 = -Q/Q * P/P

    P/P * 100

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    Computing the Price Elasticity

    of Demand

    priceinchangePercentage

    demandedquatityinchangePercentagedemandofelasticityPrice

    Example: If the price of an ice cream cone increasesfrom $2.00 to $2.20 and the amount you buy falls from

    10 to 8 cones then your elasticity of demand would be

    calculated as:

    2percent10

    percent20

    100

    002

    002202

    10010

    810

    .

    )..(

    )(

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    Point Elasticity Method

    Elasticity computed at a single point on the

    curve for an infinitely small change in priceis called point elasticity

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    Arc Elasticity of demand

    It measures average responsiveness of

    demand curve

    Price elasticity of demand = Q . (P1 +P2)/2

    P (Q1+Q2)/2

    )/2]P)/[(PP(P

    )/2]Q)/[(QQ(Q=DemandofElasticityPrice

    1212

    1212

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    Revenue Method

    The elasticity of demand can be

    measured on the basis of change in total

    expenditure in response to a change inprice.

    Ed = AR

    AR- MR

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    Computing the Price Elasticity

    of Demand

    Example: If the price of an ice cream cone increasesfrom $2.00 to $2.20 and the amount you buy falls from

    10 to 8 cones the your elasticity of demand, using the

    midpoint formula,would be calculated as:

    32.25.9

    22

    2/)20.200.2(

    )00.220.2(

    2/)810()810(

    percent

    percent

    )/2]P)/[(PP(P

    )/2]Q)/[(QQ(Q=DemandofElasticityPrice

    1212

    1212

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    Determinants of

    Price Elasticity of Demand

    1. Nature of commodity

    NecessariesSalt ,water 1

    2. Availabi l i ty of substi tutes

    3. Goods with dif ferent use4. Postponement of demand

    5. Income of the consumer

    6. Habit of consumer

    7. Proportion of income spent on commodity

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    Determinants of Price

    Elasticity of Demand Demand tends to be more inelastic

    If the good is a necessity.

    If the time period is shorter.

    The smaller the number of close substitutes.

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    Determinants of

    Price Elasticity of Demand

    Demand tends to be more elastic :

    if the good is a luxury.the longer the time period.

    the larger the number of close

    substitutes.

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    Income Elasticity of Demand

    Income elasticity of demandmeasures

    how much the quantity demanded of a

    good responds to a change in consumersincome.

    It is computed as the percentage change

    in the quantity demanded divided by thepercentage change in income.

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    Computing Income Elasticity

    Income Elasticity

    of Demand

    Percentage Changein Quantity Demanded

    Percentage Changein Income

    =

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    Income Elasticity

    - Types of Goods - Normal Goods

    Income Elasticity is positive.

    I nfer ior Goods

    Income Elasticity is negative.

    Higher incomeraisesthe quantity demandedfornormal goodsbut lowers the quantity

    demanded forinferior goods.

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    Cross Price Elasticity of

    Demand Elasticity measure that looks at the

    impact a change in the price of one good

    has on the demand of another good. % change in demand of Q1

    % change in price of Q2.

    Positive for Substitutes

    Negative for Complements.

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    Importance of Price

    Elasticity Determination of price under monopolyIf demand is elastic

    will fix less price of good and vice versa

    Taxation policyElastic demandless revenue, ineleastic demand

    more revenue Distribution of burden of taxesInelastic goodsconsumers ,

    elastic goods - producers

    International tradecountry will gain if increase in exports and

    demand of importing country is inelastic

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    Elasticity of supply

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    Elasticity of Supply-

    The percentage change in quantity

    supplied in response to percent change inprice

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    MEANING OF ELASTICITY OF

    SUPPLY :- IT IS DEFINED AS THE RESPONSIVENESS OF

    THE QUANTITY SUPPLIED OF A GOOD TO A

    CHANGE IN ITS PRICE.

    ELASTICITY OF SUPPLY =

    % CHANGE IN QUANTITY SUPPLIE D

    ------------------------------------------------

    % CHANGE IN PRICE

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    TYPES OF SUPPLY

    ELASTICITY:- PERFECT INELASTIC SUPPLY :- I f as a

    result of a change in pr ice, the quanti ty suppl ied

    of a good remains unchanged, we say that theelasticity of supply is zero.

    RELATI VELY LESS-ELASTIC SUPPLY :-I f as

    a result of a change in the price of a good its

    supply changes less than proportionately, we say

    that elasticity of supply is less than one.

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    Continue-

    RELATIVELY GREATER ELASTIC

    SUPPLY :- I f elastici ty of supply is greater than

    one

    when the quanti ty supplied of a good ischanges substantially in response to small

    change in price of the good.

    UNIT ELASTIC SUPPLY :- I f the relative

    change in the quanti ty supplied is exactly equal

    to the relative change in price, the supply is said

    to be unitary elastic.

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    PERFECT ELASTIC SUPPLY :- the

    supply elastici ty is inf inite when nothing is

    supplied at a lower price but a smallincrease in price causes supply to rise from

    zero to an indefinitely large amount

    indicating that producers wil l supply anyquanti ty demanded at that price.

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    Importance of elasticity of

    supply Taxation and elasticity of supply