2016

Concept‘Triple-I’ Italian Imaginative Innovators is a series ofconversat ions between I ta l ian bus iness leaders andprominent British editors, organised by the Italian Embassy.The meetings are set up to promote dialogue betweenItalian business champions and other experts on economicand financial matters.

I taly is the eighth largest world economy, the secondlargest European exporter, a country that retains a largepercentage of the world’s market share in trade. Italiancompanies are among the most competitive in the world,with Italy the global leader in terms of trade surplus for 235products out of 5,117.

Successful Ital ian entrepreneurs are the protagonists ofthese achievements and icons of Italian resilience in timesof crisis. They are well placed to evaluate not only thecountry’s economic potential but also the perspectives ofg lobal compet i t ion and economic innovat ion in thei rrespective sectors.

To present their stories and insights, the Italian Embassy inLondon organ ised the I ta l ian Imaginat ive Innovators (Triple I) initiative, a series of conversations between prominentItalian entrepreneurs and authoritative business columnists.This init iat ive aimed to present a dynamic productivesystem made up of publ ic and pr ivate companies ,competitive on the global market and keen to innovate.

Pasquale Q. TerraccianoAmbassador of Italy to the UK

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Outline of the event:

Alberto Nagel discussed the potential benefits of the Fourth Industrial Revolution on Italy’s economic recovery, especially forsmall and medium enterprises. He explained that long-term prospects for the economy may be improved further with thestrengthening of infrastructure and the completion of the reform process currently underway in Italy. He guided the audiencethrough the state of the art of Corporate Italy, explaining where it gets its strength, what domestic and international challengeswill it have to face in the future, how well equipped it is to expand into new frontiers such as the digitalisation of industry andthe complexity of global markets.

Alberto Nagel is the CEO of Mediobanca and he is considered as one of the most prominent business leaders in the Italian banking sector.

Monday 16 May 2016Ital ian Embassy London

Triple I series launched at Italian Embassy in London, with Mediobanca CEO

Alberto Nagel

Corporate Italia: A vision for the future

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Highlight of the event:The key role of the Italian manufacturing

The Italian manufacturing

system is equipped to compete in a

global market.

Where is it heading?

• The system of mid and mid-large companies accounts fo r some 30% of I ta l i an manufactur ing va lue added• This increases to some 45% if we add small companies belonging to thei r supply chains (Marshal l ian distr icts )

Better governanceFamily business &

successionAccess to capital

marketsInnovation &Technology

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Outline of the event:

Antonio D’Amato spoke about the Italian economic system, in particular the enormous potential of Italian entrepreneurs andtheir contr ibut ion to the country’s economic recovery. D’Amato highlighted the significance of the transformation of smal l and medium-sized companies into global players and discussed the challenges to business posed by the European market. He also emphasized the necessity of incorporating environmentally friendly solutions into productive processes and pointed out that I ta ly has made greatprogress in this field. D’Amato stated that “more Europe,not less, is necessary to overcome the current cr is is”.

Franc ine Lacqua i s an award winning London-basedanchor and editor-at-large for Bloomberg Television. Shealso hosts the Eye to Eye series, in which she interviews top CEOs, entrepreneurs and public figures.

Antonio D’Amato, president and CEO of Seda International Packaging Group SpA (a family business and a global leader in packaging), president of the Italian Federation of Knights of Labour and former chairman of the I ta l ian Employers Federation (Conf indust r ia ) .

Wednesday 8 June 2016Ital ian Embassy London

A Triple Iconversation between

Antonio D’Amato & Francine Lacqua

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Did you know that...

As shown in the case of packaging, Italy is known for its leadership in niche products & sectors, including fashion eye-wear, specialised machine tools, stylish furniture, kitchen equipment, and other products featuring high design.

Italian products are associated not only with quality and style, but with market leadership too.

Did you know? Happy Meal® Boxes are made by an Italian company…

Did you know? Most of the paper packaging in the world is produced by an Italian company...

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Outline of the event:

Bonazzi and Lloyd discussed how challenges can be taken as opportunities. Bonazzi described how the economic slowdown inthe early 2000s forced him to shut down a number of the operations of his company, Aquafil, just a year after a majorexpansion. However, far from seeing this as a failure, he used it as an opportunity to reinvent the company, adjusting itsoperations to respond to the demands of the market, in particular the growing awareness of environmental issues. There is an increasing need for sustainable production and for greater participation from the private sector in the fight against climate change, and Bonazzi changed the direction of his company on this basis. The group has a presence in eight countries, including the UK, in three continents.

John Lloyd is a contributing editor for the Financial Times.He makes regular contributions to La Repubblica and he haswritten several books.

Giulio Bonazzi is the CEO and chairman of Aquafil Group, aleader in the research into new production models forsus ta i nab l e deve lopmen t and a landmark company in terms of quality and product innovation.

Fr iday 8 July 2016Ital ian Embassy London

A Triple Iconversation between

Giulio Bonazzi & John Lloyd

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Almost 80% of revenue wasearned abroad

As with the Aquafil Group, the Italian manufacturing system’s export figures validate its strong global positioning.

Capac i ty, qua l i ty, innovat ion and flexibil ity are the magic ingredients, as well as the capacity to adapt to the globalised markets.

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Outline of the event:

This conversation saw Lorenza Luti, Kartell’s director of marketing and retail, discuss the company in a conversation with RosaBertoli, the design editor at Wallpaper* Magazine. Luti, the first woman speaker in the Triple I series, is part of the thirdgeneration of the family that founded the Kartell design empire. She is an exemplary representative of a new generation ofdynamic Italian entrepreneurs who take an innovative and cosmopolitan approach to conducting business on the global stage. Luti explained the advances driven by innovation in product design and industrial production and highlighted how the expansion and consolidation of the brand are making it increasingly recognisable internationally.

Rosa Bertoli has been the design editor of Wallpaper*since 2007. Born and raised in I ta ly, Rosa moved to London to study fashion journalism, gaining experience at pub l ica t ions such as the Guardian and Amelia’s Magazine.

Lorenza Luti has been the marketing and retail director a t K a r t e l l s i n c e 2 0 0 5 . Her a im is to increase the b rand awareness and to c o m m u n i c a t e K a r t e l l ’ s phi losophy worldwide ( i t is present in 130 countr ies ) .

Thursday 22 September 2016Ital ian Embassy London

A Triple Iconversation between

Lorenza Luti & Rosa Bertoli

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Branding,an Italian strength

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Outline of the event:

Nerio Alessandri spoke about how he created the Technogym empire in his garage with nothing but his family’s workingethic, perseverance and tenacity. His commitment paid off to such an extent that it is estimated that 35 million people in over 100 countries now use Technogym products every day around the world, and the company was the officialtraining-centre supplier in six Olympic Games. Alessandri’s objective was to challenge the model of exercise as an activitywhose sole purpose is to achieve physical attractiveness, focusing instead on the concept of mens sana in corpore sano – asound mind in a sound body. The Italian approach to design permeates his products, which are not just functional but alsoaesthetically pleasing.

Rachel Sanderson is the Milan correspondent for theFinancial Times. She was the first foreign newspaperreporter to interview Matteo Renzi after he became primeminister.

Ner io A lessandr i i s t he founder and pres ident o fTechnogym. At the age of just 22 he founded Technogym,n o w a w o r l d l e a d e r i n products and serv ices forrehabil i tat ion and wellness.

Thursday 6 October 2016Ital ian Embassy London

A Triple Iconversation between

Nerio Alessandri & Rachel Sanderson

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The groundbreak ing v is ions o f I t a l y ’sentrepreneurs succeed because they combinetang ib le and in tang ib le assets such asinnovation, lifestyle and quality.

Technogym was founded in 1983 in a garage. Since 2000 it has been the official supplier forathlet ic training equipment at the Olympic Games and since 2016 it has been listed on theMilan Stock Exchange

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Outline of the event:

Andrea Rasca explained how Mercato Metropol i tano, a combination of farmers’ markets and street food, aims to bringconsumers closer to the source of the food they eat. In an excellent demonstration of Italian know-how and entrepreneurship,the business revolves around individuals: small-scale farmers, local producers and members of the local community. It takessocia l responsib i l i ty into account, running educat ional initiatives and supporting small-scale producers and artisans, and it runs cultural activities such as cinema screenings and art events.

Enrico Franceschini is the London correspondent for the I ta l ian newspaper La Repubblica. He is the author of a dozen books of fictionand non-fiction.

Andrea Rasca is the founder and “chief executive dreamer”of Mercato Metropolitano, a community food market basedon the pr inc ip les ‘ less is more’ and ‘natural is good’.

Thursday 24 November 2016I ta l ian Embassy London

A Triple Iconversation between

Andrea Rasca & Enrico Franceschini

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Is Mercato Metropolitano a new way to export Italian foods and

beverages?

Italy exports 40 billion euros worth of goods in the food & beverage industry and related technologies.

Italy is the origin of ‘glocalisation’ and possibly the origin of a new paradigm of food distribution and

consumption.

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Outline of the event:

Marchetti described the leaps of faith he had taken to make his company the astonishing success it is now. He anticipated theimportance of online retail long before the world of fashion was open to the idea, and he fought scepticism from all sides tocreate an entirely new economic sector. His insight, advanced business model and innovative approach to logistics paid offhave been won over by his enthusiasm and competence, becoming his biggest customers and champions. The Yoox Net-A-Porter Group covers al l luxury fashion customer segments, through its multi-brand in-season online stores Net-A-Porter and Mr Porter; its multi-brand off-season online stores Yoox and The Outnet and its numerous online flagshipstores that are “powered by YNAP”.

Franc ine Lacqua i s an award winning London-basedanchor and editor-at-large for Bloomberg Television. Shealso hosts the Eye to Eye series, in which she interviews topCEOs, entrepreneurs and public figures.

Federico Marchetti is the CEO of Yoox Net-A-Porter Group,the wor ld’s leading onl ine luxury fashion retai ler. TheGroup is a global company with Anglo-Italian roots, theresult of a game-changing merger in October 2015.

Monday 12 December 2016Ital ian Embassy London

A Triple Iconversation between Federico Marchetti &

Francine Lacqua

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2.5 million Active Customers in 20157.1 million Deliveries in 201527.1 million Unique monthly visitors 20151/4 1 Purchase every 4 seconds in 20151.7 billion Net Profits in 2015

Has Italy launched a revolution of the luxury fashion and online business?

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Acknowledgements & Credits

Triple I - Italian Imaginative Innovators. A series of conversations with Italian business leaders at the forefront.

An initiative launched and promoted byAmbassador Pasquale Q. Terracciano

Concept, Organisation and development:Dante Brandi, Head of Economic Office and Alternate Executive Director for Italy at the EBRD

Special thanks to the Economic Office Team:Guglielmo CaggianoMaria Grazia QuagliarellaSalvatore SabatinoLara Milwid WarburtonLea Bruzziches

With the editorial and graphic support of: Eat Drink Love Italian Ltd part of The Family Officer GroupWWW.ITOMG.LONDON - WWW.THEFAMILYOFFICER.COM

WWW.AMBLONDRA.ESTERI.IT@ItalyinUK

ITOMG.LONDON

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ITOMG.LONDON

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