compressed butterfly effect
TRANSCRIPT
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Final Project: Creating a
brand campaign
Skhy Designs Final Project: Creating a Brand Campaign
The Butterfly Effect Fashion Styling for the Media
Professor Wendy Bendoni Jennifer Luan
Yesenia Tamayo Chelsea Wilson
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The Collection
L’effet Papillion
{ The Butterfly Effect }
The name of the collection is The Butterfly Effect, and it is
inspired by tradit ional gatherings of the French Social
Elite. The French Social Elite (the bourgeoisie) is where they
drink dirty martinis and obsess over butterf lies . The fashion
garments were designed to incorporate the shapes, contours,
and colors found in butterf ly wings as construction and
design guides. Also represented is the story within the
garments, which represents each stage of metamorphosis—form chrysalis to a beautiful butterfly.
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WEAKNESSES
Presence in limited market No brand recognition Couture Market Totally Unknown No real world experience Vertical Integration
OPPERTUNITIES
Potential for Globalization Collaboration with Known Designers Potential for Brand Exposure & Growth Consumer Demand Online Presence
SWOT Analysis Brand: Skhy Designs
1
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THREATS
Strong Existing Competition Increasing Number of New Designers Competitors Pricing Economic Instability Labor Demands
STRENGTHS
Experienced Talents Creative Design Concepts Fresh Ideas Trend Awareness Fresh Face Quality Fabric/Production Bachelor Degree Training High-End Couture
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SKHY Designs
BRAND RECOGNITION
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Target customer profile: Cohort: Millennial Generation
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Tracking Influencers: What’s trending
MONIQUE LLUILLIER o Grew up in the Philippines.
o Early experience with fashion took place alongside her mother.
o In order to pursue her dream, she moved to LA to devote all her time and passion into her craft.
o Her first bridal gown collection was introduced in 1996, & soon after became a well known international designer and brand.
o Her designs capture the essence of sophisticated luxury, by providing femininity, luxury, allure, and glamour that have made her renowned in the world of fashion.
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LANVIN o Founded in 1889, by Jeanne Lanvin.
o One of the oldest Parisian Fashion
Houses.
o From Haute Couture (1909) to,
Decoration (1920), Men’s Fashion
(1926) and Perfumes in (1927).
o She drew inspiration from her only
child, Marguerite.
o The delicately glided figure on the
spherical Arpège perfume bottle
depicting Jeanne Lanvin and her
daughter going to a ball has remained
the symbol of this motherly love. It
became the House logo in 1954.
o Since 1993, the House has focused on
luxury ready-to-wear and accessories
as well as perfumes.
TRENDING NOW
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DAY 04: DECEMBER 5TH 2013
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SKhy
+ Designer
Suzanna Khachatryan
For more information contact designer Suzanna Khachatryan at:
SKhy Designs
Links to Social Media Sites:
https://www.facebook.com/suzanna.khachatryan.12
http://suzannakhachatryan.tumblr.com/
https://twitter.com/LeffetPapillion
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Resources
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