competitor analysis in social media
TRANSCRIPT
Trust me!
I can beat
this guy Competitor Analysis in Social Media
David Neil
What is competitor analysis Strategic technique used to
evaluate outside competitors . The analysis seeks to identify
weaknesses and a strength's that a company ‘s competitors may
have and then use that information to improve efforts
within the company
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It’s like looking at the mirror and you find someone else being better than
you
Trying to adjust the looks
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In Reality , god knows !!
In Business , Hell ya!
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GOAL!
Compete with whom?What planned actions/Strategies used by them?How do they react with firms actions?How can we influence them for our advantage ?
David Neil
If id only know how my competitor operates, I am more than sufficient - Stupid consultant
David Neil
I NEED MORE DATA , TO FULLY ANALYSE MY COMPETITORSYSTEMATCIALLY USING ORGANIZED INTELLIGENCE REPORT
BUT HOW CAN I GET THAT ?
You NEED framewor
k COMPETITORS OBJECTIVETHEIR
ASSUMPTIONSTHEIR STRATEGIESTHEIR CAPABILITIES
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Why is competitor analysis important in business?
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QUICK QUESTIONWho are
your main competitors ?
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I DON’T HAVE ANY COMPITITORS BECAUSE OUR PRODUCTS/SERVICES ARE UNIQUE
Wrong Answer
SWOT ANALYSISDavid Neil
DIFFERENTIATION STRATEGY
BE UNIQUEIF NOT BE BETTERFRAME A USP – THAT’S WHERE THE BUSINESS BIGGEST PROBLEM LIES IN
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UNIQUE SELLING PRROPOSITIONProduct /Service Uniqueness Minimize expenditure to
improve marginsLeverage your employee
strenths and skills PriceHow you promote your
company – focus on benefits rather than features
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STEAL Yes
STEAL
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SOCIAL MEDIA GUESS THAT’S WHAT WE ARE HERE
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HOW TO ANALYSE YOUR COMPETITOR USING SOCIAL MEDIA
Analyzing your competitors’ efforts and comparing key performance metrics to your own.
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PULLING DATA
G+
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USE SOCIAL BAKERS , OPTIMAL to download insights
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USE Topsy,Twitonomy and twitalyzer to download insights
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QUICK QUESTIONS *Should Your business be on social media?
*What networks should you choose?
*How do you create a great profile?
*What type of content you should post and when should you post
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Do a Google search for your competitors business name
1st three page results
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OTHER ALTERNATIVESRIVAL IQ
Twitter Counter
Wild Fire
Wild Fire
Simply measured
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Twitter counter
Wild fire
Rival IQSimply measured
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PROFILE SETUP
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How to Make a Competitor Analysis
• Stage 1: Know your rivals ( make a list)• Stage 2: Know their channels• Stage 3: Check your website , your content , your
trends , your Social Media channels• Stage 4:Prepare content while look up • Stage 5:Optimize your sites ( all channels)• Stage 6: Start setup the profile • Stage 7: implement and iterate • Stage 8 : monitor and remodel as per requirements
David Neil
That’s me
David Neil