COMPETITION ANALYSIS SERVER

Understand your customers; analyze your own pricing

models against competition

Datamine’s CAS is a powerful platform enabling customer information enrichment and sharing. Enrichment refers to data components describing tariff plan suitability and performance, Customer’s Network Value and Traffic Patterns. Sharing refers to enterprise-wide information availability through web technologies and reporting tools enabling rapid integration with legacy systems. In modern telecommunication environments, topics such as customer lifetime value, loyalty or churn management, customer satisfaction and other CRM-related concepts become extremely demanding in terms of information and simulation requirements. Our Rating Engine Simulation System answers this wide range of business needs with an innovative approach which allows dynamic comparison of your pricing models (tariff-plans) against competition, using your own customer’s CDRs (or on artificial ones). Advanced simulation functionality packed into a simple yet powerful graphical user interface, which reduces composite functions such as bill-cycle execution and comparative tariff analysis into a series of mouse click events within a safe and fully controlled environment: the virtual market

Virtual markets: competitors, tariffs, traffic & customer data

in a fully controlled, powerful environment Marketing & CRM professionals gain access to a wealth of information in order to study own and competitors pricing schemes against actual or artificial customers and traffic data: the concept of virtual market, which is defined as a combination of services, customers having sufficient amount of traffic data (call detail records actual or simulated) and tariff models (production, candidate models and models released from competitors). The system generates reports and customer information including analysis templates presenting the ‘performance’ of the selected tariff models, detailed performance reports of a specific one versus time and for several combinations of parameters. Furthermore, the system generates valuable customer information that can be used as extra input for modeling attempts towards CRM optimization and improvement of customer contact policy effectiveness.

[COMPETITION MONITORING: OBTAINING MARKET OVERVIEW Datamine’s CAS provides the technological infrastructure for systematic and effective monitoring of the telecom market. The system exposes interfaces that enable instant, accurate comparison of the market based on a set of artificial or actual calls (pre-selected as ‘representative’). These ‘market summary report’ has the form of an easy-to-read tabulation and can be also delivered as an XML data object to other business information systems.

TARGET GROUP DEFINITION MADE SIMPLE. PERFORMANCE ASSESSMENT AUTOMATED]

Understand your customer base Analyze your pricing policy against competition CAS apply both owned and competitor’s tariff models to any subset of customers (or even the complete ‘active’ customer base) using the corresponding CDRs leading to significant enhancement of customer information.

The output of this process is a set of new metrics expressing the ‘performance’ of each tariff model in terms of distance (%) in total bill amount from the ideal –optimal- model (a) within the range of owned tariffs (b) within the range of competitor’s models. This can be used in several ways such as micro-segmentation, predictive modeling enhancement (including churn prediction and management). Support Sales activities Compile scenarios that best promote your tariffs CAS enables sales professionals to design specific scenarios based on actual or simulated traffic data that promote specific aspects of your tariff-plans versus competition. This may be particularly effective for ‘corporate’ presales activities: ‘live demonstration’ of the performance of owned tariffs, against a well-studied, realistic traffic dataset that clearly promotes certain advantages. Integration with the sales network allows a global release of a set of scenarios thus available through selected POS for demonstration purposes. Quality Assurance Automate & standardize test CAS supports a set of standardized representative, test-case scenarios of high complexity, which can be automatically executed with expected results with relevant graphic representation and analysis.

Save Functions Propose the best solution for each customer ‘Save’ processes could significantly benefit from direct access to CAS comparative information. A customer requesting cancellation or inquiring for a tariff plan change or even submitting a bill-related complaint, will be best served from an agent with access to CAS functionality: your corporate response will be much more efficient if based on exact tariff model comparison and predefined business logic against the dataset profiling the specific customer. CAS includes specialized web-services that allow easy integration with other business information systems as well as web-forms from direct access through a standard web-browser.

Tariff Model Development Identify customer needs CAS supports definition of candidate tariff models and repeating execution against specific CDR sets. This functionality can significantly support the tariff plan development processes.

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