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    www.datamine.gr

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    ContentsCompetition Analysis System 3

    CAS At a Glance 4

    Typical business scenarios served,optimized and/or automated through CAS 7

    Intelligent Adaptive Customer Handling 9

    CAS Impact & Benets 10

    Assessing Customers 13

    Negotiating with Customers 14

    Recommendation Engine 17

    Business Applications 18

    Product Architecture 20

    Key Components 23

    Segment Designer 24

    Discount Manager 25

    Analytics Studio 26

    Social Network Analysis 27

    The Tari Advisor 28

    Simulation & What-If 29

    Analytics & Modeling Services 31

    About datamine 32

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    2

    2

    A major advance of the typical

    telecom IT infrastructure providing

    invaluable information at any level,

    from representatives to senior staff

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    Competition Analysis System

    CAS enables modern telecoms organization to: Monitor & Analyze Competition

    Compare the complete market (competitor taris) against your actual usage data

    Empower Product Development

    Create & Manage taris. Evaluate on actual usage data. Build Business cases

    Optimize&AutomateTariRecommendations

    Load-balance tari oerings depending on customer value. Measure & Analyze results

    PerformEcientTariNegotiations@POS

    Provide agents a negotiation framework for a stepwise, cost-controlled oering scenario

    ExecuteAggressiveCustomerAcquisitionCampaigns

    Provide agents a statistics-driven negotiation framework for candidate customers

    DeliverOnlinePersonalizedRecommendations

    Your customers browse personalized tari oerings online and/or through smart phones

    GatherCustomerFeedback

    Systematically collect, analyze and report oering-related customer feedback

    CAS mid-term benefts

    EmpoweredCompetitiveness

    HigherlevelsofCustomerSatisfaction&Loyalty

    IncreasedSales&CustomerAcquisitionRates

    EnhancedDecisionSupportFramework

    An interactive environment for customer analysis,

    tari development, CRM strategies and more

    Competition Analysis System

    Competition Analysis System

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    4

    CAS At a GlanceA powerful customer analytics framework,

    specialized for telecom operators

    Datamines Competition Analysis System (CAS) is a sophisticated platform enabling tari modeling,

    advanced customer insight, interactive tari recommendation logic design and more. Based on a highly

    engineered data processing and visualization platform, CAS empowers processes in the domains of

    Analytical CRM, customer handling, product development and data-driven decision making in general.

    CAS can be best conceived as:

    Aninteractivetaridevelopment&evaluationframework

    ... enabling quick denition of new taris, validation and analysis against actual usage

    ApowerfulCustomerInteractionframework

    ... automating and optimizing tari recommendations, according to strict business rules

    AsophisticatedCustomerAnalyticsplatform

    ... enabling customer, billing & usage analysis along with tari suitability measures

    Either designing your customer retention strategy, developing a new pricing policy, assessing tari

    performance against competition or building business cases to support candidate products, CAS will

    give you robust answers, ideas and hints through a single click sequence.

    Virtual markets: competitors,

    tariffs, traffic & customer datain a fully controlled, powerful

    and user-friendly environment

    4

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    Competition Analysis System

    Agents

    Deal Negotiation Framework, set of

    taris with loss/gain gures, priorities

    and hints, for optimal, interactive

    negotiation with the customer

    Topmanagement

    Decision support information, KPIs,

    customer base dynamics, tariperformance

    Productdevelopmentmanagers

    What if scenarios, candidate taris

    assessments, trac prole analysis,

    tari transition patterns

    Customerbasemanagers

    Segmentation analysis, denition of

    policies & corporate strategies

    CAS

    Campaignmanagers

    Accurate target Groups, enriched with

    optimization information

    Potentialcustomer

    Accurate Recommendations based

    on trac patterns/bill presented by

    the candidate customer

    ExistingcustomerPersonalized tari oerings, suitably

    balancing costs with expected gain

    www.datamine.gr

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    Competition Analysis System

    Typical business scenarios served,

    optimized and/or automated through CASCAS answers critical business questions, involving both day-to-day issues and

    corporate-level decision-making

    Handleinboundtarirelatedcustomerrequests through any channel, with managed costs and standard communication

    framework: negotiate with the customer depending on customer value, specic corporate goals, tari promotion logic

    Designpowerfuloutboundcampaigns oering a better tari proposal for each eligible customer through personalized

    messaging and accurate savings estimations

    Monitorthemarket , perform competition assessment studies, evaluate competitor oerings against actual customer data

    (single customer, sample or the entire customer base)

    Performcustomerbaseanalysiswith tari suitability perspective: derive distance metrics for each customer within the

    exact eligible tari space. Share tari analytics across the enterprise through sophisticated reporting

    Modeltarianalyticsandsuitabilitymetrics against loyalty/ churn, customer satisfaction.Feed corporate information systems with customer analytics and trac patterns

    Supportproductdevelopmentactivities through interactive business scenarios development,

    what-if studies, nancial impact analysis

    Competition Analysis System

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    8cus omer ns g sprofitability

    analyticscompetitiveness

    loyaltydecisions

    predictionsr i

    Tariff

    assessment

    Tariff modeling

    & optimization

    Customer handling

    strategies

    Competitive

    advantages

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    www.datamine.gr

    Intelligent Adaptive Customer HandlingSophisticated tari modeling, customer negotiation tools, analytics: the roadmap

    to competitiveness

    Tari modeler

    & billingMarkets, product

    catalogues, billing analytics

    CAS hosts in its powerful

    database complete

    telecommunication markets

    (operators, taris, networks

    and network elements). The

    underlying, high performance

    CAS Billing Engine generates

    tari comparative data against

    any actual customer for any set

    of taris in fractions of seconds,

    providing an outstanding user

    experience in tari development,

    assessment and competition

    browsing.

    Customer negotiator

    frameworkAdvanced tools dealing with

    customers real time

    Agents can now eciently deal,

    through enabled channels,

    with any existing customer

    within the negotiation space

    generated by CAS: this is a

    safe (cost- controlled) space,

    as the outcome of corporate

    policies and active business

    rules executed for each specic

    customer. Loss estimations/

    gain for each allowed proposal

    strengthens agents position

    and ensures corporate strategy.

    Closing the loop, customer

    feedback can be easily captured

    into CAS.

    Recommendation

    engineAutomatic, fully managed

    tari proposal system

    A self-service component of

    CAS, launched through your

    corporate-site\myAccount

    section or via smartphone

    mini-application. Upon

    login, your customer receives

    proposals, triggers or tari

    related messages, all satisfying

    certain business rules, cost

    or other constraints. Your

    customers enjoy highly-targeted,

    personalised oerings, while

    you retain full control over any

    associated costs, goals, priorities

    and corporate strategies.

    Pricing insight

    & analyticsSophisticated tari

    performance assessment

    CAS oers Business analysts a

    wide range of advanced analytics

    on tari performance both for

    existing taris or hypothetical

    ones. Simulation components

    allow the development of

    hypothetical scenarios for

    candidate taris and their

    impact in your customer base

    or nancial performance.

    Monitoring and analysis

    provides access to actual tari

    performance gures versus

    critical metrics such as churn

    rates, revenue and protability.

    Customer

    & analyticsPowerful components for

    managing customer base

    Customer base analysis

    tools, segment creation and

    management components,

    proling & reporting, all available

    to the business user with a

    click of a button. Hundreds

    of attributes on customer,

    subscriber, invoice or trac

    level can be easily combined in

    an interactive fashion, in order

    to build advanced, accurate

    target group structures, enabling

    segmentation or decisioning

    (proposal eligibility) schemes.

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    CAS Impact & BenetsCAS has a major impact on critical customer-related processes and decision-making practices within the modern telecom operator: activities referring to customer lifetime value, loyalty/

    churn management, customer satisfaction and other CRM-related initiatives signicantly benet from direct or indirect integration with CAS, its functionality and regular output such as

    enhanced KPIs, improved applications like micro-segmentation, predictive models, churn analysis and similar.

    Next Best Activity, Best Tari Advise and customer lifecycle modeling - are all excellent examples of CAS positive impact in understanding the market, your oering, competitors as well

    as each single customer. Systematic tari plan suitability and performance gures along with Social Network metrics, Customers Network Value and Trac Patterns establishes a major,

    enterprise-wide, information enrichment process.

    Market Overview& AnalyticsTari comparison, analytics &

    performance data, market overview

    and positioning against competitors,

    all available immediately aer

    installation

    Analytics & BISignicant enhancement of the

    typical telecom Business Intelligence

    infrastructure. Tari Analytics,

    performance indicators, advanced

    trac pattern analysis have re-

    dened the useofanalytics within

    the corporation

    Business CasesNew capabilities on the compilation

    of what-ifs, business case/studies,

    decision support on products,

    strategies, oerings, customized

    discounts

    Better Taris,

    Market PositioningThrough ecient, interactive

    product development processes

    along with advanced customer

    targeting. Innovative taris, with

    measurable performance leading

    to better marketpositioning and

    competitiveness

    Loyal, SatisedCustomershrough interactive, sophisticated

    customer handling strategies,

    with optimized oering based on

    customers prole, optimal timing,

    corporate targets and priorities

    Installation (t0) t0 + 6 months

    CAS

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    Competition Analysis System

    Customer Base Growth

    Customer Handling Strategies

    Optimized Offerings, Revenue Control

    CRM Effectiveness

    Market Intelligence

    Churn Management

    CompetitivenessCustomer Satisfaction

    Customer Intelligence

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    Understand your customers;

    analyze your own pricing

    models against competition

    12

    Understand your customers;

    analyze your own pricing models

    against competition

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    Competition Analysis System

    Innovative customer assessment tools

    through powerful analytics components

    Rich interactive user interfaces along with powerful

    analytical options enable instant, multidimensional

    analysis of taris against any single subscriber.

    With a click of a button you get tabular data or

    interactive visualizers on:

    Tari suitability for the subscriber

    The best owned or market oering for the customer

    The recommended (via business rules) tari

    transition for the customer (along with impact gures)

    The distribution of all eligible taris against their

    monetary distance from current

    A wide range of congurable statistics including

    ARPU, AMOU, SNA metrics, Tari assessment results,

    expected gures, all versus baselines, segment

    memberships and trends

    Assessing

    Customers

    www.datamine.gr

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    Negotiating with CustomersOptimized customer handling, eective customer acquisition

    CAS enables ecient, optimized in-store customer

    negotiation: your agent submits subscribers MSISDN

    and receives a personalized negotiation space, enriched

    with cost/ benet information, trac patterns, hints

    and supportive information. Subscribers response

    can be captured during the negotiation process,

    leading to a rich, invaluable corporate-subscriber

    interaction history.

    Customersrequest

    Any type of related request such

    as tari inquiry, bill complaint,

    tari change advice, portability

    Optimalproposal

    The most appropriate proposal for

    the specic customer, according toactive business policies, suitably

    communicated and supported

    Setofsuitableproposals

    CAS applies all the complex business

    rules on customers nancial, tracand re-rating information and compiles

    a set of proposals, providing certain

    benets to the customer, while balancing

    corporate costs

    ForwardtoCAS

    Agent simply submits the MSISDN or

    other customer identier, along with a

    classication of customers request

    CASExistingcustomer Agent

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    Competition Analysis System

    For potential customers, where no trac information/

    invoice history is accessible, CAS utilizes a powerful

    billing approximation engine: a pattern-based estimator

    of tari proposals for a candidate customer. The only

    input in this case is the trac pattern as provided by the

    candidate customer, verbally or through demonstration

    of a copy of a recent invoice from current operator.

    Aggressive campaigns, strong

    quantitative arguments, outstanding

    customer acquisition rates

    Potentialcustomersinquiry

    Candidate customer submits a

    recent bill or describes his/her

    owned trac pattern

    Potentialcustomer

    ForwardtoCAS

    Agent simply submits trac statistics,

    as found on customers bill, along with

    a classication of customers request

    Getnegotiationset

    CAS applies all the complex business

    rules on customers trac pattern andgenerates a set of proposals, providing

    certain benets to the customer, while

    meeting sales priorities

    Presentproposal,negotiate

    The most appropriate tari proposal for

    the candidate customer, according toactive business policies, suitably packed

    and communicated. Interaction with the

    negotiation set, for a dierent proposal

    according to customers feedback

    CASAgent

    Competition Analysis System

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    161616

    accurate answers to challenging

    business questions through

    simple, interactive scenarios

    against terabytes of complex data

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    Competition Analysis System

    Enable automatic, personalized,

    fully managed tari proposals for

    qualifying customersA self-service component of CAS, launched through

    your corporate web-site under \My Account section

    or via smart phone mini-application. Upon login, your

    customer receives proposals, triggers or tari related

    messages, all satisfying certain business rules and

    constraints. Your customers enjoy

    highly-targeted, personalised oerings, while you retain

    full control over any associated costs, goals

    and corporate strategies.

    The logic behind this automated proposal is fully

    managed by business rules and constraints ensuring

    minimization of any involved costs, and also a

    progressive nature in communicating the proposed

    taris to t he customer.

    The presentation type/style, feedback capabilities

    and attached actions are all managed through

    CAS recommendation engine. Analytics, reporting

    and performance assessment closes the loop for this

    intelligent customer communication component.

    Recommendation

    Engine

    Existingcustomer

    CAS

    Navigaterecommendations

    Customer can explore recommendations,

    review, dismiss or rate specic items,

    trigger tari change procedure or ask for

    more information

    Getrecommendations

    CAS applies all the complex bu

    rules on customers trac patt

    and generates a set of well pre

    proposals, in the form of prom

    messages, hyperlinks , mini-ad

    in a structured, bill-like presen

    the alternatives

    Customerlogininfo

    Customer logins to myAccount

    section of your corporate web

    portal. The system retrieves

    customer prole and related

    information

    HTTP://

    Your Portal / myAccount

    Requestrecommendations

    Login event triggers automatic customer

    assessment through CASTari

    RecommendationEngine, which applies all

    available corporate policies, and serves your

    customer with a set of highly personalized, wellstudied tari proposals

    www.datamine.gr

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    Business ApplicationsCAS generates multiple, measurable results in several dimensions. The value of

    information generated, brings a major impact on both micro and macro decision making

    processes of the modern telecom: optimum customer handling, increased customer

    satisfaction level, competitive market positioning along with controlled costs.

    Antiattrition +Save processes signicantly benet from CAS

    comparative information: cancellation/port-out

    requests,tariplanchangeinquiriesoreven

    bill-relatedcomplaints, are best handled by a

    CAS-connected agent: CAS decision support

    components combine analytical tari model

    comparison output with standard customers data

    (trac proling, trends, demographics, segmentation

    and more), execute the predened business logic andnally generate the Tari Negotiation frame: this is a

    safe space providing agents the exibility to propose

    alternatives to customers according to corporate

    policies and business constraints.

    Data modeling +CAS supports the need to study t he customer base

    with the tari suitability/ performance perspective

    through two major options: (A) use CAS reporting

    tools, parameterize, ne-tune and export sample of

    customers or segments for further modeling and (B)

    export raw customer data (best-tari set of metrics)

    for a specied customer subset and load to existing

    analysis applications available (such as data mining or

    reporting tools) in order to take advantage of additionalcustomer attributes and metadata.

    Sales supportThe system can facilitate the design of specic

    scenarios based on actual or simulated trac data,

    for sales activities. Particularly useful for corporate

    (business) account presales or retention activities: sales

    professionals demonstrate the performance of the

    selected tari models, against a complex, well-studied,

    realistic (actual or articial) trac dataset that clearly

    promotes the advantages of these taris.

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    Competition Analysis System

    Tari developmentCAS supports the denition of candidate tari models

    (either from scratch or as a variation of an existing-

    production model) and the repetitive execution against

    either virtual CDR packages or against any specic

    segment of customers found in the customer base.

    This functionality can signicantly improve product

    development processes. In certain cases the system

    can reveal market opportunities for innovative models

    through systematic what-if analysis.

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    Product Architecture

    CAS has been designed with a modular, component-based approach, in order to meet high performance, scalability and

    portability requirements.

    CAS.Studio follows the smart client architecture which combines advantages such as full web connectivity and rich,

    windows graphical user interfaces. CAS.Advisor is packed as a web application available through intranet, for massive

    use through POS.

    CAS Rating and Billing engine provides outstanding exibility and performance: sophisticated in-memory processing

    models enable interactive billing scenarios and tari comparison data. CAS core Billing Engine components support:

    Scaling on both period and within call aggregations

    Bundle packages in several units of measurement

    Bundle carry-over and shared bundles

    Dual billing alignment mode

    (billing/calendar period arrangement)

    Selected numbers concept, with automaticestimation of customers choices

    A subset of CAS.WS Communication layer is marked as public available throughout the enterprise for custom

    application development. This provides a great exibility in answering special application integration needs, c lient

    application development or support of quality assurance procedures.

    CAS ETL layer consists of a set of robust components capable of systematically gathering, loading and processing large

    volumes of customer related data. With the fully customizable External Adaptor, CAS can handle any input scenario

    (historical les, deltas, database integration, FTP-based le gathering) with embedded, advanced data validation logic.

    Specialized reporting and alerting components ensure sucient administrative information ow.

    Integration components and specialized interfaces ensure eective communication with external systems (such as CRM,the Billing system or the data warehouse) either to collect information or to publish execution results.

    2020

    By-Reference tari denition, version control, full tari

    lifecycle tracking

    Embedded random sampling algorithms enabling

    full, random, ad-hoc or segment-driven billing

    The Chooser Concept, depicting the cheapest tari

    from a predened set, for each customer, for every

    given month

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    www.datamine.gr

    CAS Studio

    Tari admin, Policies,

    Reporting for experienced

    power users, Business

    analysts, Product

    managers

    CASAdvisor(R)

    Rating-Based Tari

    Advisor for existing

    customers. Based on

    exact rating and billing

    processing

    CASAdvisor(P)

    Prole-based Tari

    advisor for existing or new

    customers (on computed/

    declared trac pattern)

    CASPresentation

    CoreWebservices PublicWebservices

    CASWS

    Core module

    Optional module

    External element

    Data storage

    CAS Core components

    Trac Simulation Engine

    Online Recommendation

    SNA - Social Network Analysis

    Business Case Builder

    Analytics Studio

    Discount Management

    CAS ConnectorCASServe

    rComponents

    CorporateDa

    tasources

    External Adaptor

    Transformation Manager

    CAS Adaptor

    CAS DB

    CAS.Synchro

    CAS Staging DBCASDataMana

    gement

    CASETL

    CustomApps

    Mobile apps

    Portal

    My Account

    Intranet apps

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    A powerful platform providing

    ad-hoc and systematic billing

    execution: continuous evaluation

    of business scenarios on pricingpolicies and their impact to the

    customer base

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    Competition Analysis System

    Key ComponentsCAS architecture enables a component-based synthesis of the solution matching your

    exact business needs. Flexible APIs and integration points ensure rapid deployment and

    further application development

    Import & Export WizardsEasy to use, wizard-like components for exible data

    import or export (customers, segments, contracts,

    trac and more), featuring embedded random sampling

    tools for further managing volume of data to process.

    Analyzer Standard ReportingSpecialized, predened reporting including powerful

    reports such as the Market summary (a quick

    evaluation of all operators and tari plans within theselected market and based on the predened trac data

    set), the Tari performance per segment (standardized

    Tari analysis applied against specic, predened

    segments of customers) and the Tari transition

    impact (Transition matrix per segment of customers,

    presenting the total cost (benet) for the company

    (customer)). CAS provides standard export utilities (MS

    Oce, PDF, XML) for all the reports.

    Trac GeneratorThe CDR generator wizard provides advanced

    simulation capabilities for generating packages of CDRs

    according to user-dened shape. The system allows

    naming, storing and administering the CDR set, as well

    as analyzing its synthesis through specialized reports.

    This provides signicant exibility to the analyst by

    making it possible to prepare certain sets of named

    and fully understandable CDR packages to be used as a

    standard input for quick tari assessment.

    Tari ManagerProvides sophisticated tari plan administration tools,

    including tari loader, tari builder, tari validator,

    specialized viewers and analyzers. It is based on

    data-driven intelligent Graphical User Interfaces

    enabling non-specialist to easily create and use

    complex tari plans (ensuring consistency through

    automatic, statistics-based users entry validation).

    Tari workow enforces certain business rules towards

    the release of a tari to POS level. Provided an activesubscription to datamines tari provisioning service,

    CAS Tari Connector enables online, systematic and

    unattended tari database synchronization (through

    web connectivity).

    Market ManagerOne of the core modules, Market Manager provides

    advanced functionality for creating, managing,

    monitoring and analyzing markets.

    Tari Plan ConguratorSensitivity analysis, parameterization and

    benchmarking of tari models, for testing and product

    development purposes: provided a xed, well dened,

    trac data set, Tari Plan Congurator enables

    estimating the change in volume and revenue guresfollowed by a change in parameters of the tari plan.

    Rating EngineCAS high-performance, in-memory Rating Engine

    supports both interactive and batch rating and billing.

    This is a fully parameterized engine with several options

    regarding I/O available to any valid tari plan (actual or

    hypothetical one) against any trac data set (actual or

    simulated).

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    Segment DesignerSegmentation scheme development, automatic proling, export mechanisms

    featuring random sampling techniques

    Innovative tools for creating, maintaining and analyzing customer segments, policies (business rule packages) and

    decisioning conguration. Segment Designer makes segment-related processes ecient and more interactive. Simplies

    the complexity of rule denition through a powerful graphical user interface oering instant generation of statistics and

    previews of customers-members of the segment, immediate segment prole analysis, along with user-denedrandom sampling on the resulting customer set. A new, marketing-friendly approach for the campaign target group

    denition process.

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    Competition Analysis System

    loyalty and customer satisfaction

    through intelligent, highlypersonalized discount models

    Discount ManagerOer personalized discounts, monitor and

    analyze impact

    CAS enables interactive discount scheme denition,

    analysis and management. Business users can create

    exible discount schemes, evaluate costs and expected

    outcomes under certain hypotheses, and assign eachscheme to a specic customer, group of customers,

    segment or tari. Specialized performance assessment

    reports along with KPIs for analyzing the impact of

    discount models regarding customer base health, are

    embedded in this component.

    www.datamine.gr

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    Analytics StudioA sophisticated, interactive reporting environment featuring modern

    Business Intelligence tools

    Enables powerful, historical analysis of your customer base against any commercially available tari oered in the

    market. Specialized metrics such as distance from the next or best eligible tari for each specic subscriber enable

    denition of intelligent pricing & customer handling strategies.

    Advanced multidimensional reporting against tari performance data - a sophisticated data analysis and presentation

    layer, oering access to cubes, dashboards and data mining modeling outcome.

    Advanced CDR modeling (featuring trac patterns, price analytics) can be oered as additional, tailor-made packages,

    focusing in churnmodeling/prediction,campaignoptimization,customersatisfaction and propensitytobuy

    modeling.

    External Business Intelligence applications benet through CAS.OLAP data objects. The integrated customer data marts

    and/or data warehouses can be systematically enriched with a new range of tari performance metrics (tari suitability,

    distance from optimal, usage patterns) as well as existing reporting, analysis, and decisioning processes.

    Senior business users can dene new views or perspectives on the customer base related KPIs, introducing aspects such

    as price-sensitivity, price awareness, competitive ranking.

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    Competition Analysis System

    Customer

    003

    Customer

    002

    Customer

    001

    Customer

    015

    Customer

    011

    Customer

    016

    Customer

    005

    Customer

    004

    Customer

    012

    Customer

    014

    Social NetworkAnalysis - SNA layerIdentify, visualize and use physical

    customer interconnections in your

    commercial strategies

    This advanced module consists of datamines

    algorithms and data manipulation components

    enabling the identication of structural patterns based

    on the systematic communication among customers

    clusters of customers within the customer base

    (naturally dened based on interaction patterns).

    CAS SNA allows spotting customers with increased

    network value, identication of the network

    importance of each single customer, formulation

    of sub-networks, cliques based on usage patterns,

    estimation of the network impact of customer loss etc.

    Important use cases of this advanced analytical

    customer information can be designed in domains

    such as CRM, Anti-Attrition, Campaign management,

    customer base insight, Fraud detection, Bad debt

    management, product development. The output of SNA

    engine is directly available to CAS components, thus

    boosting customer analysis & handling capabilities

    (for instance use Segment Designer for SNA-related

    customer ltering and segment/policy denition).

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    The Tari AdvisorEnable customer touch points with

    intelligent tari recommendations

    Web enabled applications available through the

    intranet for POS/ Agents, dealing with owned (existing)

    customers. This component serves agents with a

    tari negotiation framework for existing customersaccording to active corporate policies.

    CASTariAdvisor(R)

    This is a subset of CAS customer assessment

    functionality, targeting a wider audience with less

    experience in tari modeling and related processes.

    This utility hides process complexity, and presents in

    a user-friendly, direct and robust way all the

    necessary information on customers tari suitability

    and related proposals as generated through the

    released business policies. This is a highly

    customizable component.

    CASTariAdvisor(P)

    This is a variation of the above, dierentiated on

    the rating/ billing approach: this version performs

    an approximation of the billing outcome, based not

    on CDRs but on subscribers trac pattern. The

    trac pattern can be derived from actual CDRs

    (in the case of an existing customer) or submitted

    through the application (from the agent according

    to the information submitted from the prospect

    customer). This could also be integrated into the

    web portal, for customer self-experimentation with

    alternative taris. This is a highly customizable

    component.

    OnlineRecommendationengine(web)Advanced component enabling integration with

    corporate portal, under myAccount section.

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    Competition Analysis System

    Simulation & What-IfDene complex comparison scenarios, business cases and perform interactive

    sensitivity analysis through CAS Business Case Builder

    Wizard-like processes enable the denition of realistic business scenarios through a set of simple steps:

    DeneCustomerSetsforanalysis: Business users may dene complex set of customers (including balanced

    random samples against existing segmentation schemes), save, share and administer groups for repeating

    analysis or reference/ baseline

    PerformCustomerSetProling through standardized analysis templates

    Deneassumptions to be used for analysis and impact estimation (such as transition rates towards certain taris,

    churn rates or expected trac impact)

    Denetheoutput to be generated (selected metrics per customer/ tari/ policy applied)

    Analyzeorexportcustomer-levelcomparisonresults for further external processing

    Scheduleexecution of certain analysis packs as repeating tasks and receive notication when completed

    Use the Trac Simulation Engine to generate user-shaped sets of CDRs following customizable patterns

    Trac Simulation Engine enables compilation of user-shaped sets of articial CDRs, following customizable patterns.

    Advanced tools enable sensitivity analysis against tari conguration scenarios, impact estimations in terms of

    revenue, churn and other predened key performance indicators.

    www.datamine.gr

    30

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    predictive models, sophisticated

    statistical and data mining services,generating business knowledge and

    actionable results

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    Competition Analysis System

    Analytics & Modeling ServicesData modeling, data analysis, data mining servicesExtending CAS through additional analytical /modeling services. The typical output provided by CAS may be used for

    enriching processes such as data mining model development, analytical reporting, statistical analysis or any other

    data-intensive activity. Specically for churn prediction and analysis, CAS metrics such as distance from optimum tari

    or positioning from competitor are expected to create signicant dierence as independent variables in any well-dened

    model on churn.

    Advanced business intelligence servicesSpecialized data integration, reporting or Business Intelligence components are oered as packages of customization/

    extension services. Our domain experts collect analyze and model your business requirements leading to specialized

    component customization or development of your own instance.

    Tari provisioning servicesThis is a subscription service, based on automatic market monitoring - public domain information. CAS agents collect,

    standardize, validate market and tari information, which is t hen instantly available to the subscribed CAS instance.

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    Ab d i

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    Founded in January 2005,dataminedecisionsupportsystemsltdspecializes in information technologies utilizing

    analytical components and data-intensive models. Datamines expertise supports the full cycle of data-demanding

    projects, from data analysis and quality assurance to Business Intelligence and Management Information Systems.Datamine demonstrates numerous success stories featuring innovative analytical solutions for the Banking and Telecom

    sectors. Datamine is based in Athens, Greece.

    About datamine

    we are committed in designing intelligent soware dealing with challenging business scenarios.We use technology as the means to deliver innovative solutions to enterprise decision makers and

    strategists. CAS is a characteristic product of this corporate culture

    GeorgeKrasadakis,Head of engineering and product development

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    www.datamine.gr

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    datamine ltd,Decision support systems

    22 Ethnikis Antistasis avenue,

    15232 Chalandri, Athens, Greece

    Tel: 0030 210 6899960, Fax: 0030 210 6899968

    Email: [email protected]

    www.datamine.gr

    Unless you are licensed by DATAMINE under a specic licensing agreement, use of DATAMINE logos such as the DATAMINE corporate logo is not allowed.

    DATAMINE, DATAMINE.IT, DATAMINE information technologies & USE.YOUR.DATA are registered trademarks or trademarks of DATAMINE in the EU and/or other countries.

    It is not allowed to use or register, in whole or in part, DATAMINE trademarks, including its graphic symbols, logos, icons, or an alteration or variation thereof, as or as part of a

    company name, trade name, product name, service name or domain name or in connection with web sites, products, services, programs, on packaging, manuals, promotional/

    advertising materials, or for any other purpose except pursuant to an express written trademark license from DATAMINE, such as a reseller agreement. Only DATAMINE and its

    authorized resellers and licensees may use the DATAMINE Logos in advertising, promotional, and sales materials and only as specied in their agreement.

    Use of DATAMINE trademarks in a disparaging manner or in any manner that directly or indirectly expresses or implies DATAMINE sponsorship, aliation, certication,

    approval, or endorsement in relation to third-party product or service or in such a manner that it appears that DATAMINE is legally associated with a third-party company is

    expressly prohibited.