Hotel direct websites

Rospars Sophia MBA 2

February 15th 2010

The hotels

For my next holidays, I want to go to Greece. I will chose a high standard boutique hotel in the center of Athens

These are the two hotels that I am going to analyze:

Find these websites on Google …

Magna Grecia Boutique Hotel› Ranked in 1st position› 3rd party sites:

www.promovacances.com www.booking.com www.splendia.com www.caupona.fr www.tripadvisor.com

… by brand name

Find these websites on Google …

Magna Grecia Boutique hotel› Ranked first on the Google

search› 2nd on the map location of

Google search› No “competiting” hotels

very easy to find if we don’t know the hotel’s name

… by

location,

hotel type

Find these websites on Google… Delphi Art Hotel

› Ranked in 1st position on Google search

› 3rd party sites: www.booking.com www.expedia.fr www.hotelinfo.com www.hotels.com www.promovacances.

com www.vener.com

… by brand name

Find these websites on Google… Delphi Art Hotel

› Ranked in 5th position on the Google search

› Ranked in 3rd position on the Google map search

› 2 “competiting” hotels: Art Hotel Athens Epoque hotel

… by location, hotel type

How easy is the site to use

Available in 4 languages

Easy of access to information: toolbar with the principal categories

Various pictures of the guestrooms

Description of each guestroom of the hotel

Enumeration of the various facilities of the hotel

Detailed description of the facilities

Attractions near the hotel

Map location of the hotel

How to come to the hotel

Prices are not posted on their website

One has to make a reservation request to know

the exact price of his/her stay

How easy is the site to use

Special offers on the main page

Easy of access to information: toolbar with the principal categories

Detailed description of each guest room type, followed by a photo

Not a very rich description of the hotel’s amenities…

Map location of the hotel

Light description of Athens’ sightseeing and activities to do by night –It does not really mention any particular site to visit

No prices are shown in the hotel’s website…

I have to check the availability and the rates directly online towards the hotel’s booking engine

Also, I could check the accommodations’ rates through the “online booking box showed on the homepage

Booking engine of those hotels

I can make a reservation request directly on the website

General policies and cancellation conditions

Booking engine of those hotels

The URL of Delphi Art Hotel’s booking engine is:https://www.booking-business.biz/

I can check online availability and rates, according to my stay’s dates

Booking engine available in 13 languages

Security payment is guaranteed

On one click, I can have the detailed reservation policy

Which hotel is doing a better direct sell effort?

Magna Grecia Boutique Hotel› Very easy to find on the Google search - if we

don’t know the brand name and if we look for a boutique hotel in Athens -

› Easy of access to information thanks to the toolbar on the homepage

› Detailed description on accommodations and on the hotel’s facilities

› Reservation request done directly on the hotel’s website

› Well presented and easy to use