Comparison of two hotel website

Artus Hotel, 3* design hotel Hotel de Buci, 4* hotel

Cynthia BaertNodira Mavlyanova

Artus Hotel

Hotel de Buci

AnalysisEasy to find:

For both hotels, we found immediately the official pages. We didn’t have to go through third party sites.

Easy to use Artus Hotel: they have a video on the website with information

about thehotel, location, room desciption, lobby and services. Photo gallery

appearsimmediately, pictures have a good quality. As for the rates, you

caneasily see the different packages and the needed information to

makeyour reservation.

Hotel de Buci has more or less the same quality for their website. The only

negative point about it is that the website doesn’t have a video that shows

the hotel.

Engagement for Artus hotel and Hotel de BuciNewsletter – fidelity card- quality commitment- blog(http://www.parishotelsandtales.com/) commitment –newsletter- fidelitycard – packages(romantic,christmas) description rooms as well very detailled

Artus Hotel 3* Hotel de Buci 4*

Easy to book for both hotels www.room-on-line.com

Easy to share own blog with RSS feeds facebook, twitter

Blog Artus Hotel and Hotel de Buci

Hotel de Buci Artus Hotel

Qualitative analysis Market positioningHotel de Buci: luxurious customersArtus hotel: more fun, young people

DistinctiveThey are both distinctive in regards of pictures, description of the rooms andThe website is designed in the same way maybe it is because they are part ofthe same group, but they have a different target.

Express level – e.g. luxe Hotel Artus : from the website we can see they are part of the design hotels.On the contrary Hotel de Buci is a more classic boutique hotel. They are

partof the Luxury Worlwide hotels.

ConclusionWhat to do to improve

Hotel de Buci hotel should promote more the hotel as, maybe do a video of overall hotel in order to attract more customers.

On the contrary we think that Artus hotel’s website is well constructed and in the spirit of the design hotel. Information is very concize.