comparison of nandos, brewers fayre, prezzo, wagamama and other top uk restaurants on facebook

Apr 01, 2015 - Jun 30, 2015

Restaurant brands in the UK on Facebook in Q2-2015

Apr 01, 2015 - Jun 30, 2015

Top Restaurants in the UK on Facebook Q2-2015

In this report we looked at the top 10 restaurants in the UK on Facebook.

Read on to find out how their social media performance stacked up against the

competition.

Key Findings

• Among the top 10 Restaurants, Brewers Fayre was engaging best with their Fans.

• 4,001 new Posts were written across these 10 ‘brand walls’. That’s an average of 4.4 Posts per day - per wall!

• Nando’s was responsible for just 5% of the all the content posted by these top 10 brands but commanded 47% of all the Shares!

• Contests were the primary generator of engagement with both Bella Italia and Brewers Fayre employing this strategy.

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Fans

Nando's(GB) had the largest fan base of 1,064,065 while Brewers Fayre showed the highest fan growth of 26.06%.

Comparison of Restaurants in the UK

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

0K 200K 400K 600K 800K 1,000K 1,200K

Gro

wth

%

Number of Fans

Beefeater Grill Table table Prezzo Nando's(GB) Pizza express

Toby carvery Brewers Fayre Zizzi Bella italia Wagamama

Fans - Geography

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Pizza express Brewers Fayre Wagamama Bella italia Table table Zizzi Toby carvery Beefeater Grill Nando's(GB) Prezzo

United States Countries < 2% Other Countries United Kingdom United States

Countries < 2% Other Countries United Kingdom United States Countries < 2%


Conversations

Brewers Fayre had the highest PTAT of 5.01% as a percentage of its average number of Fans during this time period.


0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

0K 200K 400K 600K 800K 1,000K 1,200K

Pe

op

le t

alk

ing

ab

ou

t (a

s %

of

Fa

ns)

Average Number of Fans

Beefeater Grill Table table Prezzo Nando's(GB) Pizza express

Toby carvery Brewers Fayre Zizzi Bella italia Wagamama

Engagement - Posts

Zizzi published the greatest number of posts (164). Brewers Fayre had the highest average engagement, with a score of 935.


0 20 40 60 80 100 120 140 160 180

0 100 200 300 400 500 600 700 800 900 1000

Beefeater Grill

Table table

Prezzo

Nando's(GB)

Pizza express

Toby carvery

Brewers Fayre

Zizzi

Bella italia

Wagamama

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement Breakdown

0 10000 20000 30000 40000 50000 60000

Beefeater Grill

Table table

Prezzo

Nando's(GB)

Pizza express

Toby carvery

Brewers Fayre

Zizzi

Bella italia

Wagamama

Likes Comments Shares

Nando's(GB) received the most number of Likes (54,911), Brewers Fayre got the most number of Comments (32,704) and Nando's(GB) had the most number of Shares (12,683).


Most Engaging Brand Posts


Bella italia

Sun, Jun 28 at 5:00 AM EDT

★Win a meal for 6 at Bella!★ We wanted to say a big thank you to our first 100,000 Facebook fans so ..

Engagement Score

Likes Comments Shares Sentiment

1,000

953

1,155

244

Positive

Nando's(GB)

Thu, May 28 at 11:56 AM EDT

Rapid Nando’s Order – Remember So You Don’t Forget. #RememberYourNandos

Brewers Fayre

Sat, May 23 at 3:00 AM EDT

I'm giving away a £50 Love2Shop voucher to one lucky winner! Simply tell me what your favourite ani ..

Engagement Score


1,000

41,541

12,622

11,834

Positive

Engagement Score


1,000

1,116

1,494

207

Positive

http://www.facebook.com/31756458232/posts/10153012712313233








Bella italia

Thu, May 7 at 12:45 PM EDT

✩ Win ✩ a dinner party for you and your friends!

Tell us which of our fab new Evening Menu dishes ..

Engagement Score


1,000

2,417

2,242

345

Positive

Zizzi

Wed, May 6 at 12:00 PM EDT

Hi Princess Charlotte, welcome to the world! #PrincessCharlotte #RoyalBaby

Brewers Fayre

Wed, Apr 29 at 8:42 AM EDT

It's the final, you've chosen these two desserts as your favourites. But which will you vote as "The ..

Engagement Score


1,000

2,670

73

150

Positive

Engagement Score


1,000

380

1,095

51

Positive







Fan Posts

0 100 200 300 400 500 600

Beefeater Grill

Table table

Prezzo

Nando's(GB)

Pizza express

Toby carvery

Zizzi

Brewers Fayre

Wagamama

Bella italia

Number of Fan Posts

Nando's(GB)'s Facebook Page saw the highest number of Fan posts (555).


Sentiment Analysis

Pizza express received the highest percentage of Positive Sentiment (38.00%).


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Nando's(GB)

Zizzi

Wagamama

Beefeater Grill

Table table

Prezzo

Pizza express

Toby carvery

Brewers Fayre

Bella italia

Negative Neutral Positive

Brand Responses

Brewers Fayre responded to the highest percentage of Fan posts (78.92%).


0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

0 200 400 600 800 1000 1200 1400 1600 1800 2000

% o

f F

an

Po

sts

Bra

nd

Re

spo

nd

ed

to

Average Response Time (mins)

Nando's(GB) Zizzi Wagamama Beefeater Grill Table table

Prezzo Pizza express Toby carvery Brewers Fayre Bella italia

Share Of Voice – Volume of Posts

Zizzi published the most with 164 posts, among the brands in "Group 2" Group.


16%

4%

5%

11%

9%

10%

6%

14%

8%

17%

Toby carvery Wagamama Nando's(GB) Brewers Fayre Bella italia

Beefeater Grill Prezzo Table table Pizza express Zizzi

Share Of Voice – Likes

Nando's(GB) received the largest volume of Likes (54,911), among the brands in "Group 2" Group.


7%

8%

26%

10% 9%

18%

3%

7%

8% 4%

Toby carvery Wagamama Nando's(GB) Brewers Fayre Bella italia Beefeater Grill Prezzo Table table Pizza express Zizzi

Share Of Voice – Comments

Brewers Fayre received the largest volume of Comments (32,704), among the brands in "Group 2" Group.


13% 1%

15%

31%

14%

12%

1% 9% 3%

1%

Toby carvery Wagamama Nando's(GB) Brewers Fayre Bella italia Beefeater Grill Prezzo Table table Pizza express Zizzi

Share Of Voice – Shares

Nando's(GB) received the largest volume of Shares (12,683), among the brands in "Group 2" Group.


8% 2%

47% 11%

9%

9%

1% 4%

7%

2%

Toby carvery Wagamama Nando's(GB) Brewers Fayre Bella italia

Beefeater Grill Prezzo Table table Pizza express Zizzi

Analysis of Nando's Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Nando's

Fans 1,064,065

New Fans 22,077

Fan Growth 2.07%

Country United Kingdom

Demographics Mostly Young, Female and Single

Nando's has 22,077 new Likes and an audience base of 1,064,065 fans who are mostly Young, Female and Single

Nando's

Brand Overview

Posts

Brand User

Engagement Score 559 Total Fan Posts 555

Total Posts 48 Brand Response Rate 32.61%

Total Likes 54,911 Average Reply Time 1 day, 1 hr, 28 mins

Total Comments 15,452 General Sentiment Neutral

Total Shares 12,683

Nando's had 48 new Posts.

Content & Campaigns

Most Engaging Content Type NO DATA Most Engaging Campaign NO DATA

Least Engaging Content Type NO DATA Most Recent Campaign NO DATA

Most Prolific Content Type NO DATA

Nando's

Fan Growth

880,000

900,000

920,000

940,000

960,000

980,000

1,000,000

1,020,000

1,040,000

1,060,000

1,080,000

Nando's had a growth rate of 2.11% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 1,064,065

New Fans 22,001

Nando's

Engagement

0

200

400

600

800

1,000

1,200

1-Apr 8-Apr 15-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 3-Jun 10-Jun 17-Jun 24-Jun

Nando's had an engagement of 559 and the highest engagement was 1000.

Nando's

Community Analysis

Nando's fans are mostly Young, Female and Single Nando's fans are largely from United Kingdom followed by United States.

Fan Demographics Distribution of Fans

Nando's

40%

60%

male female

0% 20% 40% 60%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 10% 20% 30% 40% 50%

Single

In a Relationship

Engaged

Married

UnKnown

0K 400K 800K 1,200K

United Kingdom

United States

Pakistan

Mexico

Australia

Spain

Malaysia

India

Ireland

0

1

2

3

4 Nando's posted a total of 48 Posts between

Apr 01, 2015 and Jun 30, 2015.

Brand Posts

Top keywords used in the Posts

Frequency

delicious PERi-PERi chicken

6

RestaurantNews 5

weekend 5

PARKLIFE FESTIVAL 5

RememberYourNandos

5

Nando's

21%

79%

Brand Participation Brand Non Participation

72%

10%

18%

Posititve Negative Neutral

Brand Posts - Engagement

Nando's responded to 10 conversations generated by the 48 Posts they published.

Nando's receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment on Brand Posts

Nando's


Nando's

Thu, May 28 at 11:56 AM EDT

Rapid Nando’s Order – Remember So You Don’t Forget. #RememberYourNandos

Engagement Score


1,000

41,541

12,622

11,834

Positive


Sweet Potato Wedges have landed! >> http://bit.ly/NandosSweetPotatoWedges

Fri, Jun 19 at 12:30 PM EDT

Nando's FriYAY

Engagement Score


910

4,595

1,628

296

Positive

Engagement Score


375

1,653

176

59

Positive







0 5 10 15 20 25 30

0 200 400 600 800 1,000 1,200

Links

Photos

Plain Text

Videos

Polls

Number of Posts

Engagement Score


0 2 4 6 8 10 12

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score


Brand Posts - Analysis

Most of Nando's posts were Photos, and posts with Videos received the highest engagement.

Most of Nando's posts were published on Wednesday and posts on Thursday received the highest engagement.

Brand Post Types

Days of the Week

Nando's

0

5

10

15

20

25

30

35

40

Positive Neutral Negative Users posted a total of 555 Posts between

Apr 01, 2015 and Jun 30, 2015 on Nando's's

wall.

User Posts


Frequency

PERi-PERi 186

Nandos Defence League 52

chicken 48

food 47

restaurant 43

Nando's

33%

67%


28%

10% 62%


User Posts - Engagement

Nando's responded to 181 conversations generated by the 555 Posts fans published.

Nando's appears to participate more when Fan conversations have greater positive vibes than usual.

Brand Responses Sentiment of User Posts

Nando's

Analysis of Pizza express Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Pizza express

Fans 244,313

New Fans 12,646

Fan Growth 5.18%


Demographics Not Available

Pizza express has 12,646 new Likes and an audience base of 244,313 fans.

Pizza express

Brand Overview

Posts

Brand User



Total Likes 17,463 Average Reply Time 4 hrs, 1 min


Total Shares 1,909

Pizza express had 74 new Posts.

Content & Campaigns




Pizza express

Fan Growth

220,000

225,000

230,000

235,000

240,000

245,000

250,000

Pizza express had a growth rate of 6.31% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 244,313

New Fans 14,493

Pizza express

Engagement

0

200

400

600

800

1,000

1,200


Pizza express had an engagement of 303 and the highest engagement was 977.

Pizza express

Community Analysis

Unmetric could not retrieve Demographic Profile Data for this brand.

Pizza express fans are largely from United Kingdom followed by United States.


Pizza express

100

%

UnKnown

0% 50% 100% 150%

UnKnown

0% 50% 100% 150%

UnKnown

0K 50K 100K 150K 200K 250K

United Kingdom

United States

India

Hong Kong

Pakistan

Italy

Australia

Jersey

United Arab Emirates

0

1

2

3

4 Pizza express posted a total of 74 Posts

between Apr 01, 2015 and Jun 30, 2015.

Brand Posts


Frequency

chance 21

New Favourite 18

menu 15

po.st/PEcynf 13

po.st/PEcynf CYNF 12

Pizza express

15%

85%


80%

5%

15%



Pizza express responded to 11 conversations generated by the 74 Posts they published.

Pizza express receives more positive than negative vibes from comments on their Posts.


Pizza express


Pizza express

Mon, Jun 8 at 2:00 PM EDT

What happened when Adam Richman of Man vs Food and Man v. Food Nation met our fiery pizza, the

Ameri ..

Engagement Score


999

4,561

615

758

Positive

Thu, Jun 4 at 4:34 AM EDT

This weather calls for...

Wed, Jun 24 at 8:35 AM EDT

Never heard of an Eton Mess Cheesecake ? Take a look at the video and let us know what you think... ..

Engagement Score


918

1,753

230

217

Positive

Engagement Score


779

754

322

72

Positive







0 10 20 30 40 50

0 100 200 300 400 500 600

Photos

Videos

Links

Plain Text

Polls

Number of Posts

Engagement Score


0 5 10 15

0 100 200 300 400 500 600

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Pizza express posts were Photos, and posts with Videos received the highest engagement.

Most of Pizza express posts were published on Monday and posts on Monday received the highest engagement.

Brand Post Types

Days of the Week

Pizza express

0

5

10

15

20

25

30


Apr 01, 2015 and Jun 30, 2015 on Pizza

express's wall.

User Posts


Frequency

Pizza Express 131

pizza 50

restaurant 44

one 43

table 31

Pizza express

67%

33%


38%

13%

49%



Pizza express responded to 209 conversations generated by the 314 Posts fans published.

Pizza express appears to participate more when Fan conversations have greater positive vibes than usual.


Pizza express

Analysis of Wagamama Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Wagamama

Fans 203,349

New Fans 11,426

Fan Growth 5.62%



Wagamama has 11,426 new Likes and an audience base of 203,349 fans.

Wagamama

Brand Overview

Posts

Brand User



Total Likes 17,025 Average Reply Time 10 hrs, 46 mins


Total Shares 628

Wagamama had 35 new Posts.

Content & Campaigns




Wagamama

Fan Growth

184,000

186,000

188,000

190,000

192,000

194,000

196,000

198,000

200,000

202,000

204,000

206,000

Wagamama had a growth rate of 6.15% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 203,349

New Fans 11,781

Wagamama

Engagement

0

100

200

300

400

500

600

700

800

900

1,000


Wagamama had an engagement of 381 and the highest engagement was 862.

Wagamama

Community Analysis


Wagamama fans are largely from United Kingdom followed by United States.


Wagamama

100

%

UnKnown

0% 50% 100% 150%

UnKnown

0% 50% 100% 150%

UnKnown

0K 50K 100K 150K 200K

United Kingdom

United States

Ireland

Australia

Italy

Germany

Belgium

Greece

India

0

1

2

3 Wagamama posted a total of 35 Posts


Brand Posts


Frequency

wagamama 6

happygoramen 5

chefs 2

makeityourown 2

happygoramen faces

2

Wagamama

23%

77%


85%

6%

9%



Wagamama responded to 8 conversations generated by the 35 Posts they published.

Wagamama receives more positive than negative vibes from comments on their Posts.


Wagamama


Wagamama

Mon, May 4 at 6:00 AM EDT

may the sauce be with you… #StarWarsday

Engagement Score


862

1,413

132

141

Positive


big bowls of noodle soup topped with the freshest ingredients. often sipped, sometimes stirred but a ..

Thu, May 7 at 12:12 PM EDT

always remember to have a little slurp. go on, it’s lucky #happygoramen

Engagement Score


828

2,048

94

48

Positive

Engagement Score


767

1,943

71

26

Positive







0 5 10 15 20 25 30 35

0 100 200 300 400 500

Photos

Videos

Plain Text

Links

Polls

Number of Posts

Engagement Score


0 2 4 6 8

0 100 200 300 400 500 600

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Wagamama posts were Photos, and posts with Photos received the highest engagement.

Most of Wagamama posts were published on Wednesday and posts on Thursday received the highest engagement.

Brand Post Types

Days of the Week

Wagamama

0

5

10

15

20

25

30

35

40


Apr 01, 2015 and Jun 30, 2015 on

Wagamama's wall.

User Posts

• Wagamama


Frequency

Wagamamas XD Darren Thompson

Rebecca 34

Darren Thompson Rebecca Dunn

34

free Wagamama http://www.wagamama.c

om/events 30

case anyone fancies 30

Wagamama 30

46%

54%


21%

7%

72%



Wagamama responded to 73 conversations generated by the 157 Posts fans published.

Wagamama appears to participate more when Fan conversations have greater positive vibes than usual.


Wagamama

Analysis of Brewers Fayre Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Brewers Fayre

Fans 78,610

New Fans 16,252

Fan Growth 20.67%



Brewers Fayre has 16,252 new Likes and an audience base of 78,610 fans.

Brewers Fayre

Brand Overview

Posts

Brand User





Total Shares 2,982

Brewers Fayre had 108 new Posts.

Content & Campaigns




Brewers Fayre

Fan Growth

0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

Brewers Fayre had a growth rate of 26.93% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 78,610

New Fans 16,676

Brewers Fayre

Engagement

0

200

400

600

800

1,000

1,200


Brewers Fayre had an engagement of 935 and the highest engagement was 1000.

Brewers Fayre

Community Analysis


Brewers Fayre fans are largely from United Kingdom followed by Ireland.


Brewers Fayre

100

%

UnKnown

0% 50% 100% 150%

UnKnown

0% 50% 100% 150%

UnKnown

0K 20K 40K 60K 80K 100K

United Kingdom

Ireland

United States

Australia

Spain

India

Germany

Italy

Brazil

Argentina

0

1

2

3

4 Brewers Fayre posted a total of 108 Posts


Brand Posts


Frequency

chance 23

Rules 18

week 16

30 voucher 14

Answer 10

Brewers Fayre

23%

77%


80%

4%

16%



Brewers Fayre responded to 25 conversations generated by the 108 Posts they published.

Brewers Fayre receives more positive than negative vibes from comments on their Posts.


Brewers Fayre


Brewers Fayre

Sat, May 23 at 3:00 AM EDT

I'm giving away a £50 Love2Shop voucher to one lucky winner! Simply tell me what your favourite ani ..

Engagement Score


1,000

1,116

1,494

207

Positive


It's the final, you've chosen these two desserts as your favourites. But which will you vote as "The ..

Thu, Apr 23 at 10:28 AM EDT

Get your hands on a meal for four and four pints of Carling. Tell us in the comments box below who y ..

Engagement Score


1,000

380

1,095

51

Positive

Engagement Score


1,000

573

858

106

Positive







0 20 40 60 80 100 120

0 200 400 600 800 1,000 1,200

Photos

Plain Text

Videos

Links

Polls

Number of Posts

Engagement Score


0 5 10 15 20

0 200 400 600 800 1,000 1,200

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Brewers Fayre posts were Photos, and posts with Videos received the highest engagement.

Most of Brewers Fayre posts were published on Monday and posts on Friday received the highest engagement.

Brand Post Types

Days of the Week

Brewers Fayre

0

2

4

6

8

10

12


Apr 01, 2015 and Jun 30, 2015 on Brewers

Fayre's wall.

User Posts


Frequency

meal 82

food 70

Brewers Fayre 60

time 59

staff 58

Brewers Fayre

79%

21%


27%

32%

41%



Brewers Fayre responded to 277 conversations generated by the 351 Posts fans published.

Brewers Fayre appears to participate more when Fan conversations have greater negative vibes than usual.


Brewers Fayre

Analysis of Prezzo Facebook Page

Apr 01, 2015 - Jun 30, 2015

Brand Overview

Prezzo

Fans 151,264

New Fans 1,295

Fan Growth .86%



Prezzo has 1,295 new Likes and an audience base of 151,264 fans.

Prezzo

Brand Overview

Posts

Brand User




Total Comments 705 General Sentiment Neutral

Total Shares 305

Prezzo had 54 new Posts.

Content & Campaigns




Prezzo

Fan Growth

149,000

149,500

150,000

150,500

151,000

151,500

Prezzo had a growth rate of 0.87% between Mar 31, 2015 and Jun 30, 2015.

Total Fans 151,264

New Fans 1,308

Prezzo

Engagement

0

100

200

300

400

500

600

700

800


Prezzo had an engagement of 150 and the highest engagement was 710.

Prezzo

Community Analysis


Prezzo fans are largely from United Kingdom followed by Kenya.


Prezzo

100

%

UnKnown

0% 50% 100% 150%

UnKnown

0% 50% 100% 150%

UnKnown

0K 50K 100K 150K

United Kingdom

Kenya

United States

Australia

Poland

Tanzania

Portugal

Italy

Hungary

0

1

2

3 Prezzo posted a total of 54 Posts between

Apr 01, 2015 and Jun 30, 2015.

Brand Posts


Frequency

Prezzo 12

Terms 8

latest voucher 8

new dishes 7

Download 7

Prezzo

7%

93%


62%

2%

36%



Prezzo responded to 4 conversations generated by the 54 Posts they published.

Prezzo receives more positive than negative vibes from comments on their Posts.


Prezzo


Prezzo

Tue, May 19 at 7:00 AM EDT

Get 25% Off Food with our latest voucher.

Try the salted caramel arctic slice, fruity raspberry ..

Engagement Score


710

965

53

49

Positive

Wed, May 13 at 7:00 AM EDT

Win a Pizza Party.

Its Pizza Party Day on Friday. For a chance for you and four friends to win a ..

Mon, Apr 27 at 7:00 AM EDT

We’ve teamed up with Abbey Box Office to giveaway 3 pairs of tickets to see Jersey Boys and a 3 cour ..

Engagement Score


700

204

233

30

Positive

Engagement Score


379

56

97

12

Positive







0 10 20 30 40

0 50 100 150 200 250

Plain Text

Photos

Links

Videos

Polls

Number of Posts

Engagement Score


0 5 10 15

0 100 200 300 400

Monday

Tuesday

Wednesd…

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score



Most of Prezzo posts were Photos, and posts with Photos received the highest engagement.

Most of Prezzo posts were published on Monday and posts on Tuesday received the highest engagement.

Brand Post Types

Days of the Week

Prezzo

0

2

4

6

8

10

12


Apr 01, 2015 and Jun 30, 2015 on Prezzo's

wall.

User Posts

Prezzo


Frequency

Prezzo 61

restaurant 32

food 29

staff 28

service 28

39%

61%


30%

20%

50%



Prezzo responded to 81 conversations generated by the 209 Posts fans published.

Prezzo appears to participate more when Fan conversations have greater positive vibes than usual.


Prezzo

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Please contact us at

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for any further information