comparative between britannia & parle

8/13/2019 Comparative Between Britannia & Parle

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COMPARATIVE STUDYBETWEEN BRITANNIA

PARLE

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COMPANY PROFILE

BRITANIA

Britannia, one of Indias most trusted food brands, caters to consumers in all

demographic and socio-economic segments across urban and rural India, through

every day food like bakery and dairy products. Biscuits straddle nutrition, delight

and convenience benefits and reach over 90 of all households in the country.

Biscuits are consumed as healthy in-bet!een meal fillers and make very effective

energy providers "100 gm of most of Britannia biscuits provide around 10-1# of

energy, proteins, re$uired by an adult%. &he fortified range of products also

provides vitamins, Iron ' (alcium.

Britannia innovates for strong presence in health and ntrition space

)iving up to its credo *+at ealthy &hink Better and meeting the needs of

todays consumers !ho like health and taste to co-eist in the food they eat,

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Britannia has been actively addressing health and nutrition through removal of

unhealthy content "trans fats% as !ell as addition of nutrients through fortification.

a! Re"oval of Trans fats

&rans fats produced during hydrogenation ' refining of oil are particularly

harmful to health as they can increase bad cholesterol and decrease good

cholesterol. uring the last decade conclusive scientific evidence has linked the

consumption of industrially produced trans fatty acids "&2s% !ith alterations of

metabolism of blood lipids, vascular inflammation and the development of cardio-

vascular diseases. 3ecommendations of international agencies like 45 "4orld

ealth 5rganisation% ' 625 "6an 2merican ealth 5rganisation% have urged

for the replacement of trans fatty acids in manufactured food !ith unsaturated fat.

3ecogni7ing the changing global trends ' health benefits of removing trans fats,

Britannia is the first Bakery brand in India to remove trans fats from its products.

2lmost all the baked products in its portfolio are manufactured !ithout trans fats

!hich include all its po!er brands &iger, 8ilk Bikis, 8arieold, &reat, #0-#0,

ood ay regular range , :utrichoice and )ittle earts. In the last 1; months,

Britannia has removed around ;,#00 tonnes of trans fat from its products and

moved around #


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&his initiative is aligned to its corporate vie! of removal?minimisation of

ingredients that may be potentially harmful to health, along !ith the challenge of

retaining sensory attributes. espite manufacturing challenges, Britannia has been

able to stabili7e vegetable oils in bakery format !ithout adversely impacting the

taste.

2dditionally, reali7ing the need for consumer education on trans fats, Britannia

has initiated basic trans fat consumer education on brands like 8arie old '

:utrichoice, !hich target adults. Britannia !ill continue to focus its efforts on

consumer education through declaration on product labels and media.

Trans fat # it$s i"pact on health%

6artial hydrogenation, the process used to increase shelf-life of polyunsaturated

fatty acids "6@2s% ? vegetable oils creates trans fatty acids. 8any studies have

demonstrated that trans fatty acids increase the clot forming tendency much more

than saturated fats, by not only increasing )) cholesterol to similar levels but

also by decreasing the high density lipoprotein ")% cholesterol, "!hich is the

good cholesterol%. Aeveral studies have found that intake of non natural trans fatty

acids increases the risk of coronary heart disease 8ost trans fatty acids are


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contributed by industrially hardened oils. +ven though trans fatty acids have been

reduced or eliminated from retail fats and spreads in many parts of the !orld,

generally available deep-fried foods and baked goods are a maCor and increasing

source.

&! Addition of Ntrients throgh Fortification

)aunch of &iger Banana Biscuits ortified !ith Iron

)aunch of &iger Iron Dor

Amart-:utrient ortified 8ilk Bikis

Britannias range of breads has been fortified !ith 10 vital vitamins.

&he story of one of IndiaEs favorite brands reads almost like a fairy tale. 5nce

upon a time, in 1;9/ to be precise, a biscuit company !as started in a nondescript

house in (alcutta "no! Folkata% !ith an initial investment of 3s. /9#. &he

company !e all kno! as Britannia today.

&he beginnings might have been humble-the dreams !ere anything but. By 1910,

!ith the advent of electricity, Britannia mechani7ed its operations, and in 19/1, it

became the first company east of the Aue7 (anal to use imported gas ovens.

BritanniaEs business !as flourishing. But, more importantly, Britannia !as

ac$uiring a reputation for $uality and value. 2s a result, during the tragic 4orld

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4ar II, the overnment reposed its trust in Britannia by contracting it to supply

large $uantities of Gservice biscuitsG to the armed forces.

2s time moved on, the biscuit market continued to gro!H and Britannia gre!

along !ith it. In 19#, the Britannia Biscuit (ompany took over the distribution of

biscuits from 6arryEs !ho till no! distributed Britannia biscuits in India. In the

subse$uent public issue of 19;, Indian shareholding crossed


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successful promotional activity of the year /001 !hile the delicious Britannia #0-

#0 8aska-(haska became IndiaEs most successful product launch. In /00/,

BritanniaEs :e! Business ivision formed a Coint venture !ith onterra, the

!orldEs second largest airy (ompany, and Britannia :e! Dealand oods 6vt.

)td. !as born. In recognition of its vision and accelerating graph, orbes lobal

rated Britannia E5ne amongst the &op /00 Amall (ompanies of the 4orldE, and

&he +conomic &imes pegged Britannia IndiaEs /nd 8ost &rusted Brand.

&oday, more than a century after those tentative first steps, BritanniaEs fairy tale is

not only going strong but bla7ing ne! standards, and that miniscule initial

investment has gro!n by leaps and bounds to crores of rupees in !ealth for

BritanniaEs shareholders. &he companyEs offerings are spread across the spectrum

!ith products ranging from the healthy and economical &iger biscuits to the more

lifestyle-oriented 8ilkman (heese. aving succeeded in garnering the trust of

almost one-third of IndiaEs one billion population and a strong management at the

helm means Britannia !ill continue to dream big on its path of innovation and

$uality.


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MILE'TONE'

()*+ &he enesis - Britannia established !ith an investment of

3s. /9# in Folkata

(*(, 2dvent of electricity sees operations mechanised

(*+( Imported machinery introducedL Britannia becomes the

first company +ast of the Aue7 to use gas ovens

(*-* .

//

Aales rise eponentially to 3s.19

uring 19 sales ramp up by more than eight times to

reach 3s.1.>< crore

(*01 Britannia Biscuit (ompany takes over biscuit distribution

from 6arryEs

(*0) 6ublic issue - Indian shareholding crosses


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(**/ =olumes cross 1,00,000 tons of biscuits

(**0 3e-birth - ne! corporate identity E+at ealthy, &hink

BetterE leads to ne! missionK E8ake every third Indian a

Britannia consumerE

BI) enters the dairy products market

(*** GBritannia Fhao 4orld (up JaoG - a maCor successM

6rofit up by >

+,,, orbes lobal 3anking - Britannia among &op >00 small

companies

+,,( BI) ranked one of IndiaEs biggest brands

:o.1 food brand of the country Britannia )agaan 8atchK IndiaEs most successful

promotional activity of the year

8aska (haskaK IndiaEs most successful 8( launch

+,,+ BI) launches Coint venture !ith onterra, the !orldEs

second largest dairy company

Britannia :e! Dealand oods 6vt. )td. is born

3ated as E5ne amongst the &op /00 Amall (ompanies of

the 4orldE by orbes lobal

+conomic &imes ranks BI) IndiaEs /nd 8ost &rustedBrand

6ure 8agic -4inner of the 4orldstar, 2siastar and

Indiastar a!ard for packaging

+,,- E&reat uetE- most successful launch of the year

Britannia Fhao 4orld (up Jao rocks the consumer lives

yet again

+,,/ Britannia accorded the status of being a EAuperbrandE

=olumes cross >,00,000 tons of biscuits

ood ay adds a ne! variant - (hoconut - in its range

+,,1 3e-birth of &iger - EA!asth Fhao, &iger Ban JaoE

becomes the popular chantM

Britannia launched EreetingsE range of premium assorted

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gift packs

&he ne! plant in @ttaranchal, commissioned ahead of

schedule.

&he launch of yet another eciting snacking option -

Britannia #0-#0 6epper (hakkar

+,,0 Britannia industries formed a Coint venture !ith the

FhimCi 3amdas roup and ac$uired a 0 percent beneficial

state in the ubai-based Atrategic oods International (o.

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nutritional and dietary habits. &his ne! a!areness has seen consumers

seeking foods that complement their lifestyles !hile offering

convenience, variety and economy, over and above health and nutrition.

Britannia sa! the !riting on the !all. Its GA!asth Fhao &an 8an JagaoG

"+at ealthy, &hink Better% re-position directly addressed this ne! trend

by promising the ne! generation a healthy and nutritious alternative -

that !as also delightful and tasty

&hus, the ne! logo !as born, encapsulating the core essence of

Britannia - healthy, nutritious, optimistic - and combining it !ith a

delightful product range to offer variety and choice to consumers.

COMPANY PROFILE

PARLA 5

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6arle 6roducts has been IndiaEs largest manufacturer of biscuits and confectionery,

for almost ;0 years. 8akers of the !orldEs largest selling biscuit, 6arle-, and a

host of other very popular brands, the 6arle name symboli7es $uality, nutrition

and great taste. 4ith a reach spanning even the remotest villages of India , the

company has definitely come a very long !ay since its inception.

8any of the 6arle products - biscuits or confectioneries, are market leaders in

their category and have !on acclaim at the 8onde Aelection, since 191. 4ith a

0 share of the total biscuit market and a 1# share of the total confectionary

market in India , 6arle has gro!n to become a multi-million dollar company.

4hile to consumers itEs a beacon of faith and trust, competitors look upon 6arle as

an eample of marketing brilliance.

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2istor3

In 19/9 a small company by the name of 6arle products emerged in British

dominated India. &he intent !as to spread Coy and cheer to children and adults

alike, all over the country !ith its s!eets and candies. &he company kne! that it

!ouldnt be an easy task, but they decided to take the brave step. 2 small factory

!as set up in the suburbs of 8umbai, to manufacture s!eets and toffees. 2

decade later it !as upgraded to manufacture biscuits as !ell. Aince then, the 6arle

name has gro!n in all directions, !on international fame and has been s!eetening

peopleEs lives all over India and abroad.

2part from the factories in 8umbai and Bangalore 6arle also has factories in

Bahadurgarh in aryana and :eemrana in 3aCasthan, !hich are the largest biscuit

and confectionery plants in the country. 2dditionally, 6arle 6roducts also has

manufacturing units and #1 manufacturing units on contract.

Parle 6alit3

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ygiene is the precursor to every process at 6arle. rom husking the !heat and

melting the sugar to delivering the final products to the supermarkets and store

shelves nation!ide, care is taken at every step to ensure the best product of long-

lasting freshness. +very batch of biscuits and confectioneries are thoroughly

checked by epert staff, using the most modern e$uipment hence ensuring the

same perfect $uality across the nation and abroad.

(oncentrating on consumer tastes and preferences, the 6arle brand has gro!n

from strength to strength ever since its inception. &he factories at Bahadurgarh in

aryana and :eemrana in 3aCasthan are the largest biscuit and confectionery

plants in the country. &he factory in 8umbai !as the first to be set up, follo!ed

soon by the one in Bangalore, Farnataka. 6arle 6roducts also has 1

manufacturing units for biscuits and # manufacturing units for confectioneries, on

contract.

Parle Core 7ale

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2n in-depth understanding of the Indian consumer psyche has helped

6arle evolve a marketing philosophy that reflects the needs of the Indian

masses. 4ith products designed keeping both health and taste in mind,

6arle appeals to both health conscious mothers and fun loving kids. &he

great tradition of taste and nutrition is consistent in every pack on the

store shelves, even today. &he value-for-money positioning allo!s

people from all classes and age groups to enCoy 6arle products to the

fullest.

Parle A8ard

6arle products have been shining !ith the golds and silvers consistently at the

8onde Aelection ever since they !ere first entered in 191. 8onde Aelection is an

international institute for assessing the $uality of foods and is currently the oldest

and most representative organi7ation in the field of selecting $uality foods

!orld!ide.

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PARLA 5

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sity five years, making it trulyHindustan Ki Taakat

=arious people have various reasons to consume it, some consume it for the

value it offers !hile others consume it for sheer taste, or some it is a meal

substitute for others it is a tasty healthy nourishing snack. 6atronised by

millions for all this $ualities, it is much more than Cust a biscuit brand. )ittle

!onder than !hy is it the )argest selling Biscuit brand in the 4orld.

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6estionnaire

We would like you to help me in completing the project by kindlyfilling in the questionnaire as it forms an important part of mystudy. We assure you that. Your responses will be keptconfidential and strictly used only for academic purpose.

Name : Age :

Gender : ! "ale ! #emale

$ccupation : ! %tudent ! %alaried ! %elf employed !

&rofessional

6!( 9hat &rands of &iscits do 3o eat%

"a% 6riya old "b% Britannia

"c% 6arle "e% 8arie old

6!+ 9hich of these &iscits &3 the "ost%

"a% 8arie old "b% Britannia bourbon

"c% 6arle hide n seek "d% Aunfeast ark antasy

6!- 9hat are the other Brands of Chocolate Biscit 3o prefer%

"a% ide ' Aeek "b% Bourbon "c% oody (hocolate (ookies

6!/ 9hich "an3 pac4ets of Biscits do 3o eat per 9ee4 in a Month%

"a% 1-> "b% -< "c%


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6!: 9hich co"pan3 provides 3o good service%


"c% 6arle "d% Aunfeast

6!0 9hat are the reasons 8hich "ade 3o choose the preferred &rand of&iscit%

"a% 6rice "b% Ouality

"c% &aste "d% =ariety

6!) 2o8 often do 3o prchase the preferred &rand%

"a% aily "b% 4eekly

"c% ortnightly "d% 8onthly

6!* 9hich Biscits pac4aging is attractive%


"c% 6arle "d% Aunfeast

6!(, 9hich "an3 pac4ets of Biscits do 3o eat per 9ee4 in a Month%

"a% 1-> "b% -

comparative between britannia & parle

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