comparative analysis on hul, itc and p&g
Post on 22-Oct-2014
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• ASHISH MATHEW– P7
• GANESH – P8
• HARSHADA- P9
• HEMANT- P10
• ISHAN- P11
• JASMINE- P12
GROUP MEMBERS
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• P&G is an American global corporation based on manufacturing a wide range of consumer goods
• As of 2008 6th largest company by market capital and 14th largest by profit
• the company moved into other countries in terms of manufacturing and product sales
• On a global basis P&G is USD 82Bn company
COMPANY OVERVIEW
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William Procter (candlemaker) & James Gamble (soapmaker )
FOUNDERS
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• “Be and be, recognised as the best consumer products and services company in the world’’
VISION
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• “We will provide branded products and services of superior quality and value that improves the life of the world customers, now and generations to come’’
Mission
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ORGANIZATION STRUCTURE
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PRODUCTS
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• Their key strategies are as follows:
Delight the consumer with sustainable
innovations that improve the environmental
profile of their products
Improve the environmental profile of P&G’s
own operations
Improve children’s lives through P&G’s social
responsibility programs.
STRATEGIES
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• Transformative innovations based on
performance breakthroughs (i.E olay pro-x)
• Sustaining innovations to improve on existing products (i.E
gillette fusion)
• Disruptive innovations that bring high-end services to mass
markets (i.E crest white strips)
INNOVATIVE PRACTICES
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• DETERGENTS----TIDE,ARIEL• HEALTH CARE---VICKS RANGE OF
PRODUCT,WHISPER• BEAUTY CARE----OLAY• HAIR CARE------PANTENE, HEAD AND
SHOULDERS• DEVICES----DURACELL• ORAL CARE----ORAL B TOOTHBRUSHES• AIRCARE----AMBI PUR• MALE GROOMING----OLD SPICE,GILLETTE
RANGE OF PRODUCTS
PRODUCT LINE
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• Fastest growing company in the country
• P&G is eyeing at an explosive growth
through whitespace entries
• P&G India is a USD 1.2Bn company today
and is planning to be a USD 3Bn company
by 2015
CURRENT SCENERIO
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COMPANY OVERVIEW
•Hindustan Unilever Limited (HUL) s India's largest consumer
goods company based in Mumbai,
•It is owned by the British-Dutch company Unilever which controls
52%
• HUL is the market leader in Indian consumer products with presence in
over 20 consumer categories
•It Owns Major Brands in India in product lines such as food brands,
personal care brands, Home care brands and water purifier brands
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William Hesketh Lever James Lever
FOUNDERS
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VISION
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Unilever's mission is to add Vitality to life.We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.
MISSION
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Organisation structureChairman
Director finance
Director marketing
Director exports
Director research
Director HR technical
Director, legal & secretarial
Director beverages
Director personal products
Director detergent
Director ICFD
ICFD-Ice cream and frozen deserts
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PRODUCTS
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• Focuses on short supply chain for
distribution.
• Building markets and building brands
• Launch brands when innovation pipeline is
full
• Uses Direct selling channel, franchisee to
reach everyone
STRATEGIES
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• Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states .
• Appointed 6000 Sub-stockists that directly covers about 50,000 villages & 250 million customers .
• Integrate Economic, Environment & Social objectives with Business agenda.
STRATEGIES FOR RURAL INDIA
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• Research and development (R&D) is the
home of breakthrough technology for bigger,
better, faster innovations.
• Launches Comfort one Rinse
• HUL features in Forbes World’s most
innovative companies and ranked 12th
• 1st prize at FICCI Water Awards 2012
INNOVATIVE PRACTICES
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PRODUCT LINE
Hindustan unilever ltd
Personal wash
Lux, lifebuoy, dovePears, rexona,
breeze,
LaundrySurf excel
Wheelsunlight
Skin care
Fair & lovelyPonds
vaseline
Hair careSunsilkClinic
Oral carePepsodent
closeup
DeodorantsAxe
rexona
Color cosmetics lakme
ayurvedic ayush
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• Promotion creates value for HUL
• HUL bagged 13 coveted awards at EMVIES 2012 media awards held on 3rd September 2012
• It also won 4 coveted awards at the Spikes Asia awards 2012 held on 18th September 2012
• Spending on ads has increased from 14.5% to 14.8%
CURRENT SCENERIO
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• Sales have Increased :Personal products - 20 %
Beverages – 9%
Processed foods – 18.5%
Ice Creams – 31%
• HUL takes cut in margins to persist with Ad
spend
CURRENT SCENERIO
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Company overview
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Sustain ITC’S position as one of India’s most valuable corporations through world class performance, creating growing value for the Indian economy and the company’s stakeholders
VISION
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To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value
MISSION
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ORGANIZATIONAL STRUCTURE
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PRODUCTS
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• ITC's diversified status originates from its corporate
strategy aimed at creating multiple drivers of growth
anchored on its time-tested core competencies:
• unmatched distribution reach
• superior brand-building capabilities
• effective supply chain management
• acknowledged service skills
STRATEGIES
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• Some of the expensive solutions are being
deployed to overcome these challenges.
• These are: -
Power back-up through batteries charged
by solar panel
Mobile choupals
E-choupal
INNOVATIVE PRACTICES
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Product lineConsumer Products 1. Di vills2. Fiama Di Wills 3. Vivel CIGARS 1. Superia2. Classic 3. Gold Flake 4.Navy Cut AGGARBATISMangaldeep agarbatis
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Food & Beverages1. Sunfeast Milky Magic
2.Sunfeast Marie Light 3. Mint-O
4. Sunfeast Dark Fantasy5. Sunfeast Bourbon
6. Bingo Chips7. Sunfeast Yippie
8. Bingo Mad Angles9. Bingo Tedhe Medhe
Product line
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• Entering into less competitive or unexplored markets
• Distribution network • Market differentiation • Leveraging technology• Variety in offerings• Extensive advertising • Quality product
Current scenerio
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Comparative Analysis
Sr.no Particulars P&G HUL ITC
1 Market Capitalisation
79525 1177272 2136126
2 Revenue 10018 221163 251738
3 Net Income 1508 2691 6162
4 No of Employees
10000 16500 13000
5 Products Household & Personal Products
Food, beverage cleaning agents andpersonal care product
Cigarettes/Tobacco and personal products
6 Headquarters Mumbai Mumbai Kolkata
7 Current Share Price
2449 544 271
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THANK YOU