Company PresentationCompany Presentation

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assumptions as of the date of this document and are subject to numerous risks and uncertainties, many of which are beyond the Company’s control and subject to change over time. Actual results could

differ materially from those anticipated in forward-looking statements and future results could differ materially from historical performance. Given these risks, uncertainties, assumptions and other

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This presentation speaks as of the date hereof. Neither the delivery of this presentation nor any further discussions of the Company or any of its affiliates, shareholders, directors, employees, agents or

advisors with any of the recipients of this document shall, under any circumstances, create any implication that the affairs of the Company have not changed since that date.

1

Company Overview

Growth Strategies

Appendix

Investment Highlights

Financials

Who are we?

2

is China's #1 online sports lottery service platform*

is the only government approved private online lottery service provider

provides the most comprehensive, sophisticated and trusted services

has 13+ years of operational history since 2001

1

* In terms of purchase amount in 1H2013

Our business model

3

Highly Efficient Business Model

Prize

Collection

Service fee

Purchase100% purchase price

100% of prize

Service fee

100% purchase price

100% of prize

Operation 100% online No logistics / No inventory No principal risk No counterparty risk

Lottery games offered on our platform

Source: Company

Sports Match Games Lotto GamesHigh Frequency

Games

4

Bet on the outcome or scores of one

or a combination of sports matches

Choose N numbers out

of M numbers, results

announced every 10 or

15 minutes

Select N numbers out

of M numbers, results

announced daily or

every 3 days

Not applicable

…Not applicable

Lottery games

Underlying sports matches

How to play

Investment Highlights

Appendix

Company Overview

Financials

Growth Strategies

Investment Highlights

Huge market potentials1

Leading online sports lottery platform in China2

Comprehensive and innovative service enhancing user experience 3

Experienced and dedicated management team6

5

Innovative and reliable technology5

Large and active user base4

27.2

50.7

73.6

2010 2013 2015E

China’s Total Lottery Market China's Sports Lottery Market China's Online Sports Lottery Market

6

0.4

1.5

3.2

2010 2013E 2015E

(US$ bn) (US$ bn) (US$ bn)

Huge market potentials1

Source: iResearch

3.3 % 6.9 % 10.1%Penetration

%

11.4

21.9

31.3

2010 2013 2015E

7

Huge market potentialsGrowth trend resilient to economic cycles

Macau Gaming Industry Income

China Total Sports Lottery Sales Breakdown

(US$ bn)

(US$ bn)

Source: Ministry of Finance

Source: Ministry of Finance Source: Gaming Inspection and Coordination Bureau Macau SAR

1

China Total Sports Lottery Sales

(US$ bn)

6.47.5

9.4

11.5

15.5

18.3

21.9

2007 2008 2009 2010 2011 2012 2013

10.5 13.8 15.1

23.8

33.8

38.3

45.4

2007 2008 2009 2010 2011 2012 2013

1.0

0.9

1.1

2.4

3.6

4.4

5.6

-

1.7

2.5

2.7

3.3

3.0

2.7

-

4.9

5.8

6.3

8.6

10.9

13.6

2007 2008 2009 2010 2011 2012 2013

Sports Match Instant Lotto

Leading online sports lottery platform in ChinaMarket leader with government approval

8

2

* Online sports lottery only, in terms of purchase amount in the first half of 2013

Source: iResearch

1H 2013

The only MOF-approved privately owned online lottery sales service provider with an operational track record

Largest Market Share in China*MOF- Approved Online Lottery

Service Provider

9

Leading online sports lottery platform in ChinaLeading brand name closely associated with sports events

2

10

Global sports

match informationComprehensive

lottery information

74Lottery

Products

973Odds

Sources

---------------------------------------------------------------------------------------------------------------------------

61 provincial

lottery products

13 national

lottery productsMatches from 60 countries

450,000+ soccer and basketball

matches

Comprehensive and innovative service enhancing user experienceComprehensive lottery information services

3

11

Track record:

Accumulative winning：RMB 150+ million

Jackpot winnings：3 X RMB 5m+ , 37 X RMB 1m+, 148 X RMB 100k+

Number of fans：179,197

Auto tag-along purchasers：4,474

The star player and the followers fund

the purchase plan together

The star player gets a pre-set % from the prize for

his work and the rest is shared among all

purchasers

10%+Star

Followers

Purchase plan

Pool purchase vs.

total purchase

17%

3 Comprehensive and innovative service enhancing user experience Innovative purchase modes – pool purchase case study

A “purchase plan” initiated by a star player

Pool purchase

Share the prize

Enhances user

stickiness

Creates a sense

of community

“ Insights on Lotto”

In-depth “analyst reports”

To better choose

underlying matches

To facilitate

purchases

To project prize

amount

Intelligent betting

Probability analysis of sports match outcome based on

proprietary database

12

Comprehensive and innovative service enhancing user experience Innovative purchase tools

3

Help customers:

Prize calculatorInstant calculation of prize

amount based on sports match outcome

Adopted by Taobao lottery Adopted by Taobao lottery

“Lock –in numbers” purchase

Automatic purchase for a number oftimes with “lock –in numbers”

13

In 2013, mobile purchases represent15% of our total purchase amount.

In the 4th quarter of 2013, mobile purchases represent 18% of our total purchase amount.

In the 1st quarter of 2014, mobile purchases represent 26.4% of our total purchase amount.

Comprehensive and innovative service enhancing user experience Superior mobile Internet services across technology platforms

3

Wap Version iOS & Android HTML5 iOS & Android

Lottery purchase applicationSports match

info application

High User Activity Level Purchase Amount Breakdown

Active

Accounts(1)

14

(USD Millions)

4 Large and active user base

2013

purchase orders per

active user

＄33441spending per active

user

158

243212

303

136

168

61

201

2010 2011 2012 2013

Existing customers New customers

294273

411

504

Reliable + Fast

is a true

15

Peers are pure companies

company

Full control of process =

5 Innovative and reliable technology

Internet

Internet

lottery

Entrepreneurship and Strategic Vision

LAW Man San

Founder, Chairman & CEO

Founded Shenzhen E-Sun Network Co., Ltd. in 2001

Pioneer in online lottery service industry in China for 10+ years

Executive MBA degree from Cheung Kong Graduate School of Business, Bachelor’s degree from

Wuhan University

Expertise in Internet / IT Industry/Gaming Industry

ZHENG Lei

COO

Joined in 2009

10 years of experience in the IT industry

Bachelor’s degree from Wuhan University

TIAN Zhaofu

CTO

Joined in 2012

Over 10 years of experience in information technology industry

MBA degree from Hong Kong University of Science and Technology

YU, Wensheng

Director of International

Business

Joined in 2013

Over 10 years of experience in sports and gaming industry

Bachelor’s degree from University of Westminster in UK

Know How in Finance & Capital Markets

PAN Zhengming

CFO

Joined in 2011

Over 8 years of experience in finance and legal industries

JD degree from University of Columbia Law School

LIU Punleung

CRO, VP – Finance & IR

Joined in 2011

Member of Hong Kong Institute of Certified Public Accountants and Institute of Internal Auditors

Bachelor’s degree in accountancy from City University of Hong Kong

16

Experienced and dedicated management team6

Financials

Company Overview

Investment Highlights

Growth Strategies

Appendix

27.1

40.2

30.2

54.9

18.5

25.7

38.0

28.0

42.9

14.5

2010 2011 2012 2013 1Q2014

Service Fee (Gross Revenue) Net Revenue

40.154.0

65.2 69.0 62.073.6

85.1105.9 97.2

51.232.6

48.6

88.0

114.0 120.2

177.0 169.7

11.3

17.417.3 18.8

17.6

20.520.0

25.321.1

9.3

7.6

5.151.4

71.482.5

87.879.6

94.1105.1

131.2

118.2

60.6

40.2

53.6

1Q2010 2Q2010 3Q2010 4Q2010 1Q2011 2Q2011 3Q2011 4Q2011 1Q2012 2Q2012 3Q2012 4Q2012 1Q2013 2Q2013 3Q2013 4Q2013 1Q2014

Welfare Lottery

Quarterly Purchase Amount

Voluntary suspension*

FinancialsSustainable high growth

17

(US$ mn)

* Between March and November 2012, we voluntarily scaled down our business and migrated our users

Quarterly Purchase Amount ComparisonRevenues

(US$ mn)

17.5% 19.4%

43.3%

17.5%

2010 2011 2012 2013

Q1

22.134.0

25.0

38.3

13.4

86.00%

89.50% 89.20%89.30%

92.85%

2010 2011 2012 2013 1Q2014

Gross profit Gross margin

6.32.2

0.7

17.5

4.5

24.30%

5.80% 2.50%

40.90%

31.59%

2010 2011 2012 2013 1Q2014

GAAP net income GAAP net margin

3.4 3.1 3.24.2 4.4

1.0

(0.8)

0.3 0.2 1.3*2.1

4.35.2

44.70%34.90% 33.60%

35.20%37.10%

17.40%

(22.50)%

4.80% 3.70%

16.30%19.60%

27.10%36.10%

1Q2011 2Q2011 3Q2011 4Q2011 1Q2012 2Q2012 3Q2012 4Q2012 1Q2013 2Q2013 3Q2013 4Q2013 1Q2014

Quarterly Non-GAAP Net Income***

* Gross profit = Net revenue – Cost of service

** Between March and November 2012, we voluntarily scaled down our business and migrated our users

*** Excluding one time tax refund and Donation

FinancialsStable gross margin and recovering net margin

Stable Gross Margin*

(USD in millions)

(USD in millions)

(USD in millions)

GAAP Net Income

18

Voluntary suspension**

Sales and marketing

FinancialsRecovering operating margin

19

Sales and

marketing

Operating

income

G&A and other

operating

expense /

income

R&D

Cost of service

* Total service fee as 100% and expenses excluding share-based compensation

Cost Structure - QuarterlyCost Structure*

49.3%

37.3%

18.9% 20.3%

18.2%

19.0%

26.4%

15.8%

5.6%

7.2%

13.4%

8.4%

13.3%

9.8%

9.9%

8.3%

13.5%

26.7%31.4%

47.2%

2010 2011 2012 2013 (1.4%)

15.6%

22.3%

32.1%

38.6%

24.2%

13.1%

15.1%

14.0%

19.2%

10.4%

8.1%

8.0%

7.9%

7.6%

9.5%9.0%

9.1%

6.9%

6.3%57.3%

54.2%

45.6%

39.1%

28.3%

1Q2013 2Q2013 3Q2013 4Q2013 1Q2014

Growth Strategies

Investment Highlights

Financials

Appendix

Company Overview

20

TechnologyEnhance infrastructure and security system

to ensure reliability and better user

satisfaction

Lottery purchase servicesFurther enhance specialized and

sophisticated services

Mobile servicesFocus on mobile services development

Strategic partnershipsPursue strategic partnerships and

acquisitions

Strengthen

brand name

Growth strategies

Appendix

Financials

Growth Strategies

Company Overview

Investment Highlights

China Lottery Market OverviewRegulatory framework and value chain

21

Source: iResearch

100

Ministry of Finance

(Regulator)

50 – 69

Prize pool for lottery

buyers

18 – 35

Fund for public

interests

Administration CostSales Commission Promotion Cost

Ministry of Civil Affairs

(Issuer) General Administration of Sports

(Issuer)

China Sports Lottery

Administration CenterChina Welfare Lottery Issuance

and Administration Center

LottoInstant Sports

MatchInstant Lotto

13 – 15

Distribution Cost

Social Welfare Lottery Sports Lottery

Provincial welfare lottery

issuance

and administration centers

Provincial sports lottery

administration centers

Regulatory Framework Lottery Revenue Sharing Scheme