Company Review SessionP S NEEMISH (15B17)

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Company Profile• Sony Corporation is a Japanese multinational conglomerate corporation

headquartered in Tokyo, Japan.• Its diversified business includes consumer electronics, gaming, entertainment,

Software's and financial services.• One of the leading manufacturers of electronic products for the consumer and

professional markets.• Company products types starts from Camera, Smartphone, Tablets, Laptops,

Television, Speakers etc.

Visionwe must seek new approaches to transform our ability to achieve both profitable and sustainable growth.MissionSony is working to create value for our stake holders, and improve the quality of life for the next generation through our innovations.

Corporate Headquarters1-7-1 Konan, Minato-ku Tokyo 108-0075Japan

Company History• In 1947 Masaru Ibuka and Akio Morita started Tokyo Tsushin Kogyo in Tokyo,

Japan.• Company First product was Tape Recorder called “Type-G”• In August 1955, Tokyo Tsushin Kogyo released the Sony TR-55, Japan's first

commercially produced transistor radio.• In 1958 the company changed its name to "Sony“.• Sony's TR-63 radio of 1957 "cracked open the U.S. market and launched the new

industry of consumer microelectronics.• Sony played a major role in the development of Japan as a powerful exporter

during the 1960s, 1970s, and 1980s.

• In 1968 introduced television Sony KV-1310.• In 1974 issued IPO.• In 1979 launched world’s first stereo player “Walkman”.• In 1994 released PlayStation.• Blu-ray Disks were launched by the company in 2006.• Introduced Viao laptops in 2009.

Listing Detail

• NYSE: SNE• Price: 24.10 USD (1594.17INR)• Listed in 1974

• TYO: 6758• Price: 2,778.00 JPY (1735.00INR)

Locations and Manufacturing plants• Sony Currently operates in 183 countries.• Biggest Manufacturing plant is in Indiana, USA with Floor space of 2.48 million

Square feet.• Manufacturing units outside Japan. USA - 1 China - 4 Malaysia - 2 Singapore - 1

Subsidiaries• Sony Pictures Entertainment• Sony Music Entertainment • Sony Interactive Entertainment• Sony Mobile Communications Inc.• Sony India Pvt. Ltd• Sony Bank, Inc.• Sony Creative Software Inc.• Sony Life Insurance Co Ltd.

Joint Ventures• 2001, Sony entered into a joint venture with Swedish telecommunications company

Ericsson, forming Sony Ericsson.• 2004, Sony entered into a joint venture with Bertelsmann AG, merging Sony Music

Entertainment with Bertelsmann Music Group to create Sony BMG.• 2012 -Olympus and Sony announced that the two companies will establish a joint

venture to develop new surgical endoscopes with 4K resolution (or higher) and 3D capability.

• 2014 - the company announced it was forming two joint ventures with Shanghai Oriental Pearl Group to manufacture and market Sony's PlayStation games consoles and associated software in China.

• 2015 - Sony Mobile, plans to launch a drone company called Aerosense with Japan-based robotics company ZMP.

Management Profile

Kazuo Hirai Kenichiro Yoshida President and CEO Executive Deputy President and CFO

Products

Smartphones Smart TV Digital Cameras

PlayStation Flash Drive Projectors

Services

Sony Bank Life Insurance

CompetitorsDigital Camera

Smartphone

Video game consoleSmart TV

Income statement Financial Year 2014-2015

Total Revenue 68,466

Total Expenses 67,928

Gross Profit 538

Net profit (1,050)

*Amount is in Million USD

Financial Year 2013-2014

Total Revenue 75,410

Total Expenses 75,081

Gross Profit 329

Net profit (1,246)

Balance Sheet

Total Assets 148,871

Total Liabilities 148,871

Financial Year 2013-2014 Financial Year 2014-2015

*Amount is in Million USD

Total Assets 131,954

Total Liabilities 131,954

Awards and Achievements• 1st Diversity Management Award in 2007• Environmental Communication Awards 2006 : Sustainability Excellence Award in

2006• Sustainable Energy Europe Award in 2007.• Ontario Waste Minimization Awards - Platinum Award in 2008• Corporation of the Year at the Beyond Sport Awards 2011• Innovation in Plastics Recycling Award in 2012.

SWOT AnalysisStrengths

• Strong brand image and diversified products

• Broad product range and High Quality Products

• Strong Support R&D Activities• Strong Positioning in Emerging

Economies

Weakness• Over confidence against rivals

strategies• Competitively high prices• Costumer satisfaction issues• Downward Trending Revenues

from 2009

Opportunities• Business Reorganization like

withdraw from certain areas• Expand Consumer Electronics

Market like China, India etc• Joint Ventures and Strategic

Acquisitions

Threats• Currency exchange risk• The Impact of the Black Market• Unstable supply & demand

conditions• Cheaper technology

Corporate Social Responsibility