COMPANY PROFILE

2.1 ROOTS INDUSTRIES INDIA- LIMITED

Roots Industries India Ltd. is a leading manufacturer of HORNS in India and the 11th

largest Horn Manufacturing Company in the world. Headquartered in Coimbatore - India,

ROOTS has been a dominant player in the manufacture of Horns and other products

like Castings   and Industrial Cleaning   Machines . Since its establishment in 1970, ROOTS has had

a vision and commitment to produce and deliver quality products adhering to International

Standards.

Roots is a leading supplier to all the major vehicle manufacturers like Ford, Daimler

Chrysler, Mitsubishi Lancer, Mahindra & Mahindra, Toyota, Tata Motors, Fiat Uno and Siena,

TELCO, TVS Motor Company, Kinetic Honda, etc. Roots Industries India Ltd places a premium

on original technology and innovation. Roots' indigenous talent has kicked off a spree of growth

unmatched in the history of automobile OE manufacturers.

With a strong innovative base and commitment to Quality, Roots Industries India Ltd

(RIL) has occupied a key position in both international and domestic market as suppliers to

leading OEMs and after market. Similar to products, Roots has leading edge over competitors on

strong quality system base. Now, RIL is the first Indian Company and first horn manufacturing

company in the world to get ISO/TS 16949 certification based on effective implementation of

QS 9000 and VDA 6.1 system requirement earlier.

VISION AND MISSION

VISION

Roots vision is to become a world class company manufacturing world class product,

excelling in human relation.

MISSION

To be valued as a company that understands quality and integrates it with every level and to

assume leadership by offering more value.

ROOTS GROUP OF COMPANIES

Roots Industries India Ltd Electric Horns

Roots Auto Products Private Limited Air Horns, Switches & Controllers

Roots Multiclean Limited Cleaning Machines

Roots Cast Private Limited Aluminium & Zinc Pressure Die Cast

Roots Precision Products Dies, Tools, Jigs & Fixtures

Roots Metrology Laboratory Instrument Calibration, Quality System,

Consultancy

Roots Polycraft Plastic components

R K Nature Cure Home Nature Cure Therapy, Yoga & Massages

Satchidananda Jothi Nikethan International School

Integral Yoga Institute Yoga and Meditation

Roots Industries Malaysia Sdn. Bhd. Electric Horns

ROOTS AUTO PRODUCTS PRIVATE LIMITED

Commercial transportation plays a crucial role in the economic development of nations.

Roots Air Horns ensures safe and smooth passage of thousands of heavy vehicles on the move.

Roots Auto Products Private Limited (RAPPL), the largest supplier of Air Horns in India caters

to the needs of several OEMs: Ashok Leyland, Caterpillar India and JCB Escorts. Roots Air

Horns also find a place of pride in Passenger vehicles, Trucks, Earth Moving equipment,

Material Handling equipment, etc. Roots Air Horns are exported to countries in North America,

Europe, Middle East, Africa and SAARC region.

ROOTS MULTICLEAN LIMITED

The genesis of Roots Multiclean Ltd., (RMCL) is due to the vision of the promoter of Roots

group of company about the requirement of sophisticated cleaning equipment in the country

following globalization of business and entry of Multi Nationals who have very high standard of

house keeping. RMCL, situated in the suburbs of Coimbatore, is a Joint Venture with Hako

Werke Gmbh & Co., Germany. It commenced manufacture of cleaning equipment in early 90s at

its modern factory located amidst natural greenery. RMCL is the sole representative of Hako

Werke Gmbh & Company's entire range of cleaning equipment for India and SAARC countries.

To improvise and facilitate a better service to its customers, RMCL has established Regional

offices in all Metros and a huge dealer network in bigger Cities and States.

ROOTS CAST PRIVATE LIMITED

Roots Cast Pvt. Ltd., (RCPL) (formerly known as Aruna Auto Castings Private Limited)

was established in 1984 to meet the captive requirements of the Roots group. With its ever

probing eye on the needs of the market, the company in the late 80s expanded its operations to

manufacture High Pressure Die Cast Aluminium and Zinc components to the exacting needs of

various customers in Automobile and Textile Industries with a high degree of Quality and

Perfection. RCPL, now has established itself as a major player in the die cast component

manufacturing thanks to the expertise built in the core activities like tool design, tool making and

pressure die cast component manufacturing. RCPL supplies machined castings and sub-

assemblies as per customer requisitions.

ROOTS PERCISION PRODUCTS

Roots Precision Products was established in 1987 to address the in-house tooling needs of

the diverse industries in Roots group. Owing to continuous improvement and investment into

better resources, the company has become self-sufficient. It is catering to the needs of various

industries. RPP acts as a one-stop solution for tooling and precision machining.

ROOTS METROLOGY LABORATORY

Roots' state-of-the-art Metrology Laboratory is a comprehensive calibration centre in South

India that offers mechanical, electrical, torque, pressure and vacuum calibration instruments - all

under one roof.

ROOTS POLYCRAFT

The laboratory is equipped with advanced facilities traceable to national / international

standards. RMTL is accredited by National accreditation Board for Testing an Calibration

laboratory as per ISO/IEC 17025 : 2005 standards in the field of Mechanical – Dimensions,

Pressure/Vacuum, & Force. The laboratory offers on-site calibration facility and serves the

industry to calibrate surface table, coordinate measuring machine, profile projector, Toolmakers

Microscope, Pressure switches, Pressure gauges, Temperature indicators, RTDs, Temperature

sensors/scanners, Electronic transmitters, Pressure reducing valves, Ovens, etc. Roots Polycraft

(PC) was established in 1988 to manufacture precision plastic components. It is equipped with

latest microprocessor injection moulding machines to maintain consistent process parameters. 

GLOBAL ALLIANCES FOR COMPETITIVE ADVANTAGE

Roots is a leading Original Equipment supplier to major vehicle manufacturers like

Mercedez Benz, Mitsubishi, Mahindra & Mahindra, Toyota, Fiat, TELCO, Harley Davidson,

Navistar etc. The ever demanding requirements of Customer Satisfaction has strengthened the R

& D activities and increased Roots technical competence to international standards.  

Roots Multiclean Ltd. (RMCL) is a joint venture with Hako Werke GmbH & Co.,

Germany, one of the largest cleaning machine manufacturers with global operations. RMCL is

the sole representative in India and SAARC countries for Hako Werke's entire range of cleaning

equipment.

RMCL also represents several global manufacturers of cleaning products and is gearing itself up

to provide customized, total cleaning solution.

2.2 MILESTONES

1970  Promotes American Auto Service for manufacture of Electric Horns.

  1972  First to manufacture Servo Brakes for Light Motor Vehicles.

  1984  Roots Auto Products Private Limited was established to manufacture Air Horns. 

 Die Casting Unit commences commercial operations.

  1988  Polycraft, a unit for Plastic Injection Moulding was established.

  1990  Roots Industries India Ltd takes over Electric Horn business.

  1992  RMCL enters into Techno-Financial collaboration with M/s. Hako Werke GmbH,

Germany.

  1992  Roots Industries India Ltd obtains the National Certification - ISI mark of quality.

  1994  Production of floor cleaning equipment commences.

 Roots Industries India Ltd wins American International Quality Award.

  1999 Becomes the first horn manufacturer in Asia to obtain QS 9000

  2000 Becomes the first horn manufacturer in Asia to obtain VDA 6.1 and the first in the

world to win ISO / TS 16949

  2000 The first to introduce digitally controlled air horns and low frequency, low decibel

Irritations free Jumbo Air Horns.

  2003 Roots Industries India Ltd., Horn Division is accredited with ISO 14001 : 1996

  2003 Roots Industries India Ltd., upgraded its ISO / TS 16949 from 1999 version to

2002 version

  2004 Roots Industries India Ltd (RIL) opens its 100% exclusive Export Oriented Unit

at their Horn Division, Thoppampatti, Coimbatore to cater the needs of Ford

North America.

  2004 RIL's EOU commences its supplies to Ford, North America

2004 Roots Multiclean Limited (RMCL) inaugurates its 100% EOU Plant at

Kovilpalayam, Coimbatore

  2004 Roots Cast Private Limited (RCPL) inaugurates its Unit II at Arugampalayam,

Coimbatore

  2004 Roots Auto Products Pvt Ltd (RAPPL) expands with its Machining Division

at Arugampalayam, Coimbatore

  2004 RIL successfully launches its Malaysian Plant

  2004 The group company American Auto Service is accredited with ISO 9001 : 2000

  2005 Roots Industries India Ltd is certified with MS 9000, a pre-requisite for Q1 award

for Ford Automotive Operations Suppliers Focus on Systems and Processes

  2005 Roots Metrology & Testing Laboratory has been accredited by National Accreditation

Board for testing & calibration in the field of Mechanical – Linear & Angular

  2005 Roots Industries India Ltd., is awarded Q1 by Ford Motor Company

  2005 Roots Industries India Ltd., Horn Division upgraded its ISO : 14001 from 1996

version to 2004 version

2.3 ORGANIZATION STRUCTURE

CHART 2.1

ROOTS INDUSTRIES GROUPS

K.RAMASAMYCHAIRMAN

R. K. UMADHEVIDIRECTOR(FINANCE)

INFORMATIONTECHNOLOGY

FINANCE QUALITY &TRAINING

HUMAN RESOURCES

K. RAVICHIEF

FINANCIALOFFICER

K. GUHAN DIRECTOR

KAVIDASANDIRECTOR

O.A.BALASUB- RAMANIUMCOMPANY

SECRETARY

2.4 DEPARTMENTAL FUNCTIONS

2.4.1 PRODUCTION DEPARTMENT

The main role of production is to turn inputs into outputs (finished goods). Outputs refer to

a finished product or service and inputs are the materials that are needed to manufacture certain

goods. When a business completes this process they are able to achieve customer satisfaction by

producing products that are ready to be used and fit for purpose.

The production department is responsible for ensuring quality is achieved in each item

produced. They will need to carry out inspections and implement suitable quality initiatives. This

is one of the major duties of this department because if mistakes are made on products, customer

satisfaction will be decreased or if products are ruined during the production process it means

that the company will have to throw "bad" products away (creating waste). Both aspects will lead

the company to a loss of profit. Quality assurance will have to be carried out every day on a

number of occasions to ensure that the production process is working efficiently and effectively.

The Horn division is located in thoppampatti, Coimbatore. It is a production oriented unit.

Production of raw materials and assembling is done in this production process. The process is

divided into five. They are

Press Shop

Coil Winding Division

Electro Plating Division

Powder Coating

Assembly

TYPES OF HORNS

There are totally 18 types of horns and within each consists of 15-25 sub models.

Operating voltage range – 6volt,12 volt, 24 volt.

Output frequency –Low,Medium,High

Basic Design

2.4.2 FINANCE AND ACCOUNTS DEPARTMENT

Finance & accounts department’s deals with recording, classifying, summarizing and

interpreting, financial information about the business activities of the concern. It keeps the record

of assets and liabilities in such a way the financial position of business can be ascertained at any

time.

The objective of the finance department includes the following:

Overall responsibility of financial management

Preparation of cash flow statements

Preparation of budget

Negotiation and liaison with banks and other financial institutions

The key functions of finance & accounts department can be summarized as follows

1. Finance planning

2. Formulation of financial budget

3. Working capital management

4. Negotiation with banks and financial institution

5. Day-to-day management of funds

6. Preparation of profit and loss a/c and balance sheet

7. Preparation of various accounts books

8. Facilitating payments to suppliers and vendors

9. Facilitating payment of taxes and duties to Goverment

10. Preparation and analysis of periodic profit statement & performance report

11. Finalization of annual profit and loss a/c, balance sheet for external audit

The books that are maintained by the finance and accounts department are Cash Book, Petty cash

book, Bills receivable book, Bills payable book, Purchase book, Purchase return book, sales

book and Sales return book.

2.4.3 MARKETING DEPARTMENT

Roots industries India ltd focuses on 3 kind of market for their products namely

1. Original equipment Market (OME)

2. Replacement Market

a. Intrastate

b. Interstate

3. Export oriented market

Roots has started its joint venture with Germany’s vacuum cleaning giant hako in the year of

1992.Roots market its products in Germany by the name of hakomatic. Since Germany has good

demand for the roots product, so with the call of demand they make their product and export

their goods to hako-germany .besides roots sell its product in America too, it sells its indigenous

make wizard in the name of tornado in America.

Roots has its branches and dealers in all over India, mainly it has its branches in Bangalore,

Chennai, Mumbai, Kolkata. It acquires the market through “ Exhibition, Trade, Fares, Campaign,

Industrial fares” these entries which helps roots to have great lead source of roots is through

campaign are Clean India shows, Build Expo, Intec, Aero India.

It is because of a strong marketing department at Roots that has made the export of such

products to countries such as Germany, USA etc possible to a greater extent.

Original Equipment Manufacturers

The horns manufactured by ROOTS INDUSTRIES INDIA LTD are employed as Original

Equipment by a number of vehicle manufacturers.

ASHOK LEYLAND

KAMAZ VECTRA

VOLKSWAGEN INDIA

HINDUSTAN MOTORS 

MAHINDRA & MAHINDRA  

MITSUBISHI LANCER 

TATA ENGINEERING 

HARLEY DAVIDSON

ERCEDES BENZ INDIA

 

TOYOTA KIRLOSKAR 

VOLVO INDIA  

BHARATH EARTH MOVERS  

CATERPILLAR INDIA  

SKODA AUTO INDIA

 

NAVISTAR  

REVA

2.4.4 DESIGN DEPARTMENT

The design and technical support department will be responsible for researching new

products or modifications to existing ones, estimating costs for producing in different quantities

and by using different methods. It will also be responsible for the design and testing of the new

product process and product types, together with the development of prototypes through the final

product. The technical support as to how working practices can be improved.

The Engineering Research Centre (ERC) is involved in the continuous improvement and

enhancement of design to increase performance and reliability. The ERC functioning under three

distinct heads cater to the needs of Roots Industries, Roots Multiclean and Roots Auto Products.

Though there is a three-pronged operational ethos, the ERC is integrated and meshed seamlessly

with one single objective: that of design research and performance monitoring. Through

extensive product engineering, the ERC cell of ROOTS achieves the following:

Designing and developing new products with customer focus

Conducting required tests to ensure product reliability

Initiating necessary corrective and preventive action for ensuring peak performance

Fine-tuning products with available components to satisfy customer requirements

The ERC consists of the best talent that includes engineering graduates, ITI brains and design

engineers. The team works with top-notch tools like

Proe2000i2 - for solid modeling

AutoCAD 2000 - for Drafting

CorelDraw V 8.0 - for Graphical Applications

2.4.5 EXPORT DEPARTMENT

The company has shown a tremendous growth in the export sectors in the recent years.

This has been made possible by the efforts and effective functioning of the export department.

The turnover has increased from 4million to 35 million in a span of 4 years due to its quality and

the performance coupled with the cost efficiency.

The firm has been participating in Auto Mechanika since 1992 & Auto Expo 1993 at New

Delhi in order to expand their export division. Monthly 5 lakh Horns are produced of which 1.5

lakh horns are exported.

The functions of export department are explained as given below

1. Receipt of order

2. Order acknowledgement

3. Approach bank for pre-shipment credit

4. Obtains ECGC cover

5. Prepare post-shipment credit

6. Liaison with C&F agent for sailing details

7. Assist customer to clear consignment at their end

8. Identify C&F agent for completing shipment facility

9. Apply proof of export

10. Bank realization certificate

11. Apply for DEFB License with DGFT or follow up with customs that ms for DBK

Roots export its products to more than 15 countries that include Germany, Australia, Italy,

Japan, USA, Spain, Singapore, France, Brazil, Korea, UK, and South Africa.

2.4.6 QUALITY DEPARTMENT:

Roots is committed to manufacture customer-centric and technology-driven products on par

with international quality standards. They provide world-class products and services with due

concern for the environment and safety of the society. They ensure that their products undergo

quality checks at every stage to ensure that the product delivered is of high quality and meets

international quality standards.

This will be achieved through total employee involvement, technology upgradation, cost

reduction and continual improvement in

    *    Quality of the products and services

    *    Quality Management system

    *    Compliance to QMS requirements

Quality will reflect in everything we do and think

    *    Quality in behaviour

    *    Quality in governance

    *    Quality in human relation

Roots believe in a quality culture that goes beyond just products. Equal emphasis is given to

quality in human relation and quality in service. Roots in its journey towards Total Quality

Management have reached important milestones: ISO 9001, QS 9000, VDA 6.1, ISO/TS 16949

and ISO 14001 Certification, presently in the process of obtaining NABL accreditation for our

Metrology lab. The Group's TQM policy has a well-integrated Quality Circle Movement with

active employee participation at various levels.

2.4.7 HUMAN RESOURCE DEPARTMENT

Roots have a strong people-oriented work culture that can be seen and felt across all its

member concerns. Whether they work in group or in isolation, their effort is well appreciated and

achievements well rewarded. They have a sense of belonging and they revel in an environment

of openness and trust.

Roots as a learning organization systematically train its employees at all levels. Conducted in-

house, the training programmes equip them to meet new challenges head on. Employees are

encouraged to voice their feelings, ideas and opinions. There is a successful suggestion scheme

in operation and best suggestions are rewarded. Lasting relationship will evolve only when

people know that their work is valued and that they contribute meaningfully to the growth of the

organization. At Roots, people across the group companies, through interactions at workshops

and seminars, get to know each other individually, share their common experiences and learn

something about life.

PERSONAL CULTURE

The management has been encouraging and promoting a very informal culture, "Personal

touch", sense of belonging, enabling employees to become involved and contribute to the success

of the company.

WORK ENVIRONMENT

Special and conscious efforts are directed towards housekeeping of the highest order.

Renovation and modernization of office premises and office support systems are carried out on

an ongoing basis. 

TRAINING

Roots believe in systematic training for employees at all levels. As a part of the

organizational development efforts, training programmes are being conducted in-house, for

employees at all levels. In addition, staffs are also sponsored for need based training programmes

at leading Management development Institutes. 

TOTAL QUALITY MANAGEMENT

Customer Focus is not merely a buzzword but it has become an important factor of every

day work and has got internalized into the work environment. There is an equal emphasis on

internal customer focus leading to greater team efforts and better cross- functional relationship.

QUALITY CIRCLE MOVEMENT

To ensure worker participation and team work on the shop-floor, Roots Industries India Ltd

has a very effective Quality Circle Movement in the organization. As on today Roots Industries

India Ltd has 3 operating Quality Circles having 24 members and some of them have won

awards at different conventions and competitions.

Through interaction with workmen in these sessions, a process of 2-way communication

has been initiated and valuable feedback has been received on worker feelings, perception,

problems and attitudes. Simultaneously management has communicated the problems faced by

them and the plans to overcome these problems.

GOOD MORNING ASSEMBLY

The management aims in operator's mental & physical fitness and it is ensured through the

GMA. The operators and shift supervisor, assemble before the I shift beginning and do

occupation of fitness exercise, discuss about the Quality Safety & Production aspects of the

Previous shifts and take Quality / Safety oath.

Through interaction with workmen in these sessions, a process of 2 way communication has

been initiated and valuable feedback has been received on worker feelings, perception, problems

and attitudes. Simultaneously management has communicated the problems faced by them and

the plans to overcome these problems.

2.4.8 IT DEPARTMENT

The IT department of Roots is said to be one of the corporate departments. All the servers,

controls and machine are located at the Coimbatore head office of Roots. The ERP that was used

in Roots around 5 years back was called the Intuitive ERP MRP 9000 Which was completely

based on MS Access database backend. The main shortcoming of this ERP system came down.

Hence from April 2011, SAP was implemented in RMCL alone and is now in the introduction

phase across Roots group of companies. They have a separate SAP maintenance team which

provides internal team which provides internal support while the external support is provided by

Bosch for RIL alone.

There are 3 types of servers that are maintained – the development server which hold 6

months historical data that is mainly used for testing purposes and development uses. The next

server is production server that houses the central database and is the main repository of all

company data and the 3rd server is the application server on which the various applications such

as SAP etc run. This server is mainly used for load balancing for the production server.

Coming to the network, Roots previously had a leased line network whose speed was limited

to 512 Kbps and the cost of this network was very high. Currently Roots has implemented ISDN

for managerial network which works on a Radio frequency network attaining a maximum speed

of 12 Mbps. The internal network is connected through VPN and the LAN connections are made

through a single RF network.

Data backups of the critical company data is taken on weekly, monthly and quarterly basis.

The head of IT department hold the backup device and this backup device and this backup device

is called ULTRIMM.

With respect to up gradation of technology and software, all requests have to be routed

through the IT department. All development, testing and implementation is done by Roots in

house team. Roots website changes alone are currently outsourced and plans are underway to

bring it under in-house team responsibility.

In terms of network and data security, roots has 2 firewalls in place. The 1 st one is

FORTIGATE firewall which provides security during browsing and for internal purposes and the

2nd one is the WATCHDOG firewall which is extensively used for securing mails and VPN

connections. Internal audits are regularly conducted by the IT Department to rule out any

software licensing issues and for installation and up gradation of antivirus software in all

desktops in the premises.