company overview - pereysummary_oct_7_2015.pdfcompany overview ! date of establishment 1 oct 2010...
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Company Overview
S Date of Establishment 1 Oct 2010
General Information S Company Name MAXST co., ltd S Capital Fund 255 M won
S Major Business Software Development and Supplement S Number of Members 20 in Total S CEO Jae Wan Park S Website www.maxst.com S Address 4F, Hyosung Bldg., 184, Bangbae-ro, Seocho-gu, Seoul
S Major Products AR Solutions and Action Recognition System / AR Software Development Kit / Virtual Fitting Solu
tion / Automobile AR Manual
History of Maxst
�2011 �2010
• Company Establishment
• Selected as an innovative projector by The Ministry of Knowledge Economy of Korea
• Released an application Secret Garden
• Released Application You Can See More
�2012
• Released the 1st Korean AR SDK
• Accreditation of Korean venture enterprise
• Selected as R&D projector by the Small Business Administration
• Selected as KOTRA-MS Smart Growth
• Established Company- affiliated R&D center
• Released an application Photo with Me
�2013
• Released an application Contemplr
• SKT AR platform development
�2014
• Selected as an innovative projector by the Small and Medium Business Administration
• Selected as a project operator of global technology R&D by the Ministry of Science, ICT, & Future Planning
• Released an application Pororo with me
• Development of indoor positioning technology based on beacon
�2015 • Released virtual fitting solution Fantacloth
•Released an application AR CUBE
•Released MAXST AR SDK 2.0
• Expected releasing Hyundai Motors AR Manual by Nov
Creative and Innovative Augmented Reality Solution Group
1
Problem & Solution
AR Service Based on Markers/Images Through Code Recognition
Development of Amalgamative Open Platform with the Function of Scalable 3D Object Recognition 3D Object Recognition HMD Big Data Service
Limited Targe,ng Codes/Images Limited Quan,ty Difficulty to use with smartphone
Providing AR solution overcoming the limitation of current AR tech to expand its uses to the global platform
2
No limita,on of selec,ng target HMD Support Expandability with no limit
1st Project : Hyundai-Motors AR Car Manual
AR car manual is an application and web plat-formed service enabling users to get visualized information s
uch as function of each button by recognizing approximately 200 points of a vehicle via smart devices' scr
een.
What is AR Car Manual?
Concept
3
HMA
※ Global Expansion
Sep 2014
Planning
Oct
DEMO apps.
~ Dec
Apps. design (UI/UX, Content)
~ May AR engine dev. & Content producing
Jul Beta test
(at HMMA or HMA)
Sep ~ Escalating the other models
Aug
Launch in USA (2016 Sonata)
Jan 2015
Demo to VIP
* TL, AD, LF PHEV, etc. (1 model takes about 3 mo.)
May
Prior consultation (HMA, HMC)
◀ current
2015
North America (USA)
2016 1st half
Europe (HMD/HMF/HMES/HMI)
2016 2nd half
Middle East (Saudi Arabia, UAE)
May Naming
5
1st Project : Hyundai-Motors AR Manual Roadmap
Demonstration Creative and Innovative Augmented Reality Solution Group
6
3D spatial recognition [mov]
MaxstAR SDK v.2 [mov]
Fantacloth (Virtual Fitting) [mov] [mov]
Introduction [mov]
AR Car Manual [mov]