company brochure 2018 - swissinternationalhotels.com · business model strongly focuses on...

COMPANY BROCHURE 2018

International Quality – Local Affinity

GET TO THE POINTS!Earn, Collect, Redeem and Repeat!

Swiss-Select gives exclusive benefits to our Swiss-Select members.

Three different tiers according to the points you haveearned and more than a thousand options forredemption!

SOME OF OUR REDEMPTION PARTNERS:

3www.swissinternationalhotels.com

Introduction ______________ ________ 4

The Company __________ _________ 5

Mission, Vision, Values ___________________ 6

Brands _______________________________________7

Food and Beverage Concepts ____________ ______ 8

Meetings and Events Concepts ________ ____________ 10

Leisure Concepts ________ __________ 11

Loyalty Program for Guests _ ______________ 12

Loyalty Program for Bookers ______________ 14

The Operating Formula ____________________ 15

The Operating Systems ___________________ 16

The Support Mechanism _________________________________17

Swiss International Hospitality Academy_ ____________________________ ____________________________ 18

The Brand Performance Impact _________ __________ 19

Swiss International & Partners ___ __________ 20

Worldwide Presence ______________________ 21

Developments _________ __________ 22

Contact Us____________________________________________________________________________________ 26

CONTENTS


Welcome to Swiss International! We appreciate your interest in our Hotels &Resorts and we are pleased to present our company to you.

Swiss International's roots are since 30 years anchored in Switzerland; a countryknown worldwide for its quality, precision and values that we ever since proudlytranslate into the day to day operation of our hotels. From the shores of Europe tothe coasts of China, to Africa and the Middle East, our customers will experiencethe best of Swiss Hospitality at consistent quality levels.

Whilst the concepts of our luxury, upscale and midscale brands are tailored to theneeds of today's savvy business and leisure travelers, the Swiss InternationalBusiness Model strongly focuses on increasing market shares and on drivingfinancial results for all stakeholders.

Swiss International is currently on a tremendous journey of expansion in the GCCcountries, Africa, Asia and in the good old Europe. Our vision is to grow the chainto a 150 hotels by the year 2020.

Be part of it - we look forward to hearing from you!

Henri (Hans) W.R. KennedieCEO & Managing Director

INTRODUCTION

THE COMPANY


AFRICA | ASIA | EUROPE | MIDDLE EAST

The world of hospitality revolves around return on investment! Swiss International offers a robust business model to hotels on either a franchise or a management agreement. As such, the hotels can well position themselves in the market by taking full advantage of the sound established Swiss International Brands & Concepts as well as the Swiss International Commercial Value drivers in order to maximize its financial results.

Next to the global distribution through the state-of-the-art central reservation system SWISS-REZ, the company offers a range of services like Marketing, Sales, Revenue Management, Reputation Management, SEO and Distribution Management in order to drive profitability. The hotels benefit furthermore from a robust support mechanism which includes extensive Business and Operational Support Sessions as well as tailored training and courses from the Swiss International Hospitality Academy. Swiss International is a global company with its International Services Center located in the UAE.

Under Business Development, Swiss International through its Partners also provide Technical Services, Architectural Services, Interior Designing, Financing and re-financing Solutions and Project Management.


OUR VISION

Living up to the Reputation of Swiss Hospitality

OUR MISSION

To be Different & Recognized

OUR VALUES

A C C U R A C Y

A N T I C I P A T I O N

C O M M I T M E N T

C O U R T E S Y

E F F I C I E N C Y

E T H I C S

I N N O V A T I O N

S U S T A I N A B I L I T Y


BRANDS



“A brand should be relevant, consistent and well-positioned to achieve sustainable results in today’s highly competitive marketplace”.

The “Swiss Touch” and "Guest Experience" are the essence of each of the Swiss International brand’s characteristics.


FOOD & BEVERAGE CONCEPTS

The concepts of our branded F&B outlets are designed to provide unrivalled guest experience but are also focused on keeping sharp control over the GOP. The menus are featuring fresh & healthy food in optional portion sizes to fit customers' needs, and the profitability of each menu item is closely monitored at all time.


FOOD & BEVERAGE CONCEPTS

Our bar and lounge brands are lifestyle bar concept of Swiss International where the Interiors and ambiance are attentively designed for an informal and relaxed evening.


MEETINGS & EVENTS CONCEPT

Superior facilities, state-of-the-art audiovisual systems and complete meeting equipment guarantee that meetings & events in our hotels are as pleasant as they are productive and eventful. The concepts of the brands Eventives is designed to match the hotel brand scale and as such, to meet guest expectations.


LEISURE CONCEPT

For the guests indulgence, Swiss International Inspirations Pool and Gym complimentsguests stays with state-of-the-art fitness centers & refreshing swimming pools. With afully serviced gym and either an infinity pool or lap pool, Inspirations complimentsguests relaxation and health needs.

Inspirations Pool & Gym are designed to match the corresponding hotel brand and assuch, to meet each guests’ expectation.


LOYALTY PROGRAM FOR GUESTS

Swiss International’s exclusive guest loyalty program,Swiss Select allows hotels to focus on their loyalguests and improve the guest satisfaction levels.

Swiss Select members earn and redeem points acrossall Swiss International Hotels & Resorts worldwide

Members can also redeem points at over 30 redemption partnersacross the global network. These redemption partners are ofadditional value to Swiss International Hotels & Resorts whileexposing the hotels to various markets and interest groups.




SWISS-SELECT LOUNGE

SWISS-SELECT Lounge addresses the growing need for guest recognition and provides a relaxing space for all Swiss-Select members, where they enjoy their independence.

The Swiss -Select Lounge is an important component of the Swiss International Guest Loyalty Program Swiss Select and offers members complimentary continental breakfast and all day refreshments and snacks.

The Swiss Select Lounge is found in all Swiss International Hotels & Resorts and Swiss Spirit Hotels & Suites, and aims at providing Swiss International’s loyal guests with personalized services.




LOYALTY PROGRAM FOR BOOKERS

Swiss-Darling Bookers Club has been exclusively created for reservation makers who book for hotel room nights on behalf of their company/employer.

The bookers are rewarded with points for every room night booked which can be later redeemed. The Swiss Darling loyalty program is free to join, and every booker gets a unique login credentials with the Swiss-Darling portal at: www.swissinternationalhotels.com/swiss-darling/

Special Corporate Code is given to the members whereby they unlock special rates as well as earn points

REWARD POINTS ROOM NIGHTS

Free One night stay for 2 in a Superior Room with breakfast

150 15

Dinner/ Lunch/ Swiss Sunday Brunch for 2 at the Swiss Café Restaurant

100 10

50% discount for Dinner/ Lunch/ Swiss Sunday Brunch for 2 at the Swiss Café Restaurant and Lounge

50 5


THE OPERATING FORMULA

Swiss International makes available for its affiliated hotels under License or Management agreement the following formula: the License, the System and the Services

The Brand allows the affiliated hotel to make use of the “Swiss International” brand name and its relevant concepts as defined and details of which are set out in the company’s Manual.

The Operating Systems: The operating system is the collective umbrella of all the commercial initiatives that Swiss International makes available to generate value into the hotels. At Swiss International, it is mandatory that the hotels take advantage of the full range of these initiatives as they all are interlinked and will bring the desired results as a sum.

The Support Services: Swiss International provides an extensiverange of services for its hotels. Some of the mentioned services are :

The Commercial Business Support sessionsThe Operational Business Support SessionsSwiss International Hospitality Academy



BRAND

OPERATING SYSTEMS

SUPPORT SERVICES


OPERATING SYSTEMS (VALUE DRIVERS)

At Swiss International, the hotels take advantageof the full range of operating systems that areinterlinked to bring the results in terms of guestsatisfaction and financial profit.

The hotels are connected to the systems, further thesystems are interfaced between each other.

The systems include but are not limited to distribution systems,channel managers, rate solicitation program, propertymanagement system, revenue management system, reputationmanagement system, loyalty program together with learning andsupport portal for hoteliers. 16

THE SUPPORT MECHANISM

COMMERCIAL AND OPERATIONAL BUSINESS SUPPORT

The hotels under Swiss International’s umbrella benefitfurthermore from a robust support mechanism whichincludes extensive Commercial and Operational BusinessSupport Sessions.

The business session are held on a quarterly basis with theobjectives to:

Measure the improvement of the Brand PerformanceIndicator

Ensure that the hotel is taking full advantage of the SwissInternational Brands & Concepts as well as the SwissInternational Commercial Value drivers in order tomaximize its financial results.

Support the hotel to reduce operational costs and toaugment the GOP (Gross Operating Profit) or EBITDA(Earnings Before Interests, Taxes, Depreciation andAmortization)




SWISS INTERNATIONAL HOSPITALITY ACADEMY

Swiss International Hospitality Academy is a virtual centerof competence and expertise for hospitality training and forcareer development.

The objectives of the Swiss International HospitalityAcademy are:

•To support the hotel to improve business results

•To support the hotel to implement Swiss quality and the

core values & standards of Swiss International.

•To develop supervisors and managers as well as

exceptional talents in hospitality.

•To ensure Swiss International has engaged talented people

with the right competencies, in the right place, at the right

time, driving Business Success according to Swiss

International values & standards.




BRAND PERFORMANCE IMPACT (BPI)

At Swiss International, we believein measurable Brand Performance!

Hotel’s objective of working withSwiss International is to effectivelymake use of the products &systems, which in turn willincrease the Brand PerformanceImpact.

EFFECTIVE USAGE OF PRODUCTS & SYSTEMS

OPTIMAL BRAND PERFOMANCE IMPACT

BPI =SWISS-REZ + SWISS SELECT + SWISS-DARLING

HOTEL GROSS ROOM REVENUE

SWISS-REP

SWISS-REV

SWISS-REZ SWISS-PMS

GDS

SWISS-RFP

OTAs & WHOLESALERS

SWISS-FLEX

CCX

Swiss-SelectSwiss-Darling

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SWISS INTERNATIONAL & PARTNERS

The company capitalizes on strategic partnerships in improving the service offerings to hotel owners and hotels in general.

These innovative partners complements Swiss International’s powerful portfolio of compelling and consistent brands, consisting of 15 hotels in operations and 25 hotels under development in Europe, Middle East, Africa & Asia; making Swiss International one of the fastest growing brands in the World.

The Swiss International Partners’ offerings to hotels ranges from:


WORLDWIDE PRESENCE

Ghana Accra Swiss Spirit Hotel & Suites Alisa AccraNigeria Port Harcourt Swiss International Mabisel - Port HarcourtNigeria Port Harcourt Swiss Spirit Hotel & Suites Danag- Port HarcourtNigeria Asaba Swiss Spirit Mardeozok AsabaSierra Leone Freetown Swiss Spirit Hotel & Suites FreetownGuinea Bissau Bissau Swiss International Guinea (2018)Kenya Nanyuki Swiss International Resort Mount Kenya (2018) Uganda Lake Victoria Royal Swiss Spa & Wellness Resort Empuku (2018)

India Kandagath Swiss International Kandagath (2018)India Chandigarh Swiss International Residences (2018) India New Delhi Royal Swiss New Delhi (2018) India Orissa Swiss International Puri – Orissa (2018)

Syria Damascus Swiss International Omayad HotelSaudi Arabia Baljurashi Swiss International Park HotelSaudi Arabia Al Baha Swiss Spirit Hotel & Suites Al Baha (2018)Saudi Arabia Turaif Swiss Spirit Hotel & Suites TuraifSaudi Arabia Jeddah Swiss Spirit Hotel & Suites Heraa (2018)Saudi Arabia Jeddah Swiss International Boutique Hotel (2018)Saudi Arabia Jeddah Swiss Spirit Residences Al Joury (2018)Saudi Arabia Dammam Swiss International Al Hamra HotelSaudi Arabia Riyadh Swiss International Royal HotelSaudi Arabia Al-Qassim Swiss International Al-Qassim (2019) Saudi Arabia Al Rass Swiss International Boutique SaifSaudi Arabia Tabuk Swiss International TabukBahrain Manama Swiss International Palace Hotel

AFRICA

ASIA

MIDDLE EAST

21

DEVELOPMENTS


Royal Swiss Spa and Wellness Resort Empuku – Lake Victoria, Uganda

Swiss International Resort Mount Kenya – Naro Moru, Kenya

DEVELOPMENTS


Swiss International Kandaghat – Himachal Pradesh, India

Swiss International Residences - Chandigarh, India

24www.swissinternationalhotels.comSwiss Spirit Hotel & Suites Al Baha – Saudi Arabia

Swiss International Makkah – Saudi Arabia

DEVELOPMENTS

• International Services Center℅ Alpha Hospitality ManagementServices, Amenity Building 2 – Office Suite 904, P.O. Box 85644 Ras Al KhaimahTel: +971 7 24 33 [email protected]

UNITED ARAB EMIRATES

• Dorfstrasse 166340 [email protected]

SWITZERLAND

• King Khaled Street P.O. Box 1411,Dammam 31431,Kingdom of Saudi ArabiaTel: +966 1383 [email protected]

SAUDI ARABIA

• 507, 5th Floor, CosmopolitanSector 66, Gurugram 122001Haryana, IndiaTel: +91 9810 500 [email protected]

INDIA BRANCH 1

• ℅ Experience Hospitality Management,West End Towers, Muthangari Drive,Nairobi, KenyaTel: +254 704 853 [email protected]

KENYA

• 2A-Level 2, The Palm Square,Golf Course Extension Road,Sector 66 – Gurgaon 122002Haryana, IndiaTel: +91 98 1037 [email protected]

INDIA BRANCH 2

CONTACT US

• Suite 01, G17, Communal CenterNNPC Estate, Area 11 GarkiAbuja, NigeriaTel: +234 809 549 42 [email protected]

NIGERIA


mailto:[email protected]









THANK YOU FOR YOUR INTEREST!SUBSCRIBE TO SWISS INTERNATIONAL’S NEWSLETTERS ON OUR WEBSITE!

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Swiss International Palace – Manama, Bahrain Swiss International Royal – Riyadh, KSA

Swiss Spirit Hotel & Suites Alisa – Accra, Ghana

Swiss Spirit Hotel & Suites Freetown – Sierra Leone Swiss International Tabuk – Tabuk, KSA

Swiss International Park Hotel Baljurashi - KSA

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company brochure 2018 - swissinternationalhotels.com · business model strongly focuses on...

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