companies n ceo(2012)

7/28/2019 Companies n CEO(2012)

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MarketingManagement

Marketing management is a business discipline which is focused on the practical application of

marketing techniques and the management of a firm's marketing resources and activities. Rapidly

emerging forces of globalization have compelled firms to market beyond the borders of their home

country making International marketing highly significant and an integral part of a firm's marketing

strategy. Marketing managers are often responsible for influencing the level, timing, andcomposition of customer demand accepted definition of the term. In part, this is because the role of

a marketing manager can vary significantly based on a business' size, corporate culture, and industry

context. For example, in a large consumer products company, the marketing manager may act as the

overall general manager of his or her assigned product. To create an effective, cost-efficient

Marketing management strategy, firms must possess a detailed, objective understanding of their

own business and the market in which they operate. In analysing these issues, the discipline of

marketing management often overlaps with the related discipline of strategic planning.

Philip Kotler defines marketing as 'satisfying needs and wants through an exchange process'Within this exchange transaction customers will only exchange what they value (money) if they

feel that their needs are being fully satisfied, clearly the greater the benefit provided the

higher transactional value an organisation can charge.


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Visa Inc.

[CEO - Joseph Saunders] Punch Line: Its everywhere, you want to be.


3/21

Amul (Anand Milk Union Limited)

[Chairman - P G Bhatol] Punch Line: The Taste Of India


4/21

Dell Inc.

[CEO: Michael Dell] Punch Line: Easy As Dell


5/21

PepsiCo Inc.

[CEO - Indra Nooyi] Punch Line: Refresh Everything


6/21

McDonald's Corporation

[CEO Jim Skinner] Punch Line: Im Loving It


7/21

Nokia Corporation

[CEO - Stephen Elop] Punch Line: Connecting People


8/21

Tata Group

Punch Line: Desh Ka Namak

[Chairman Ratan Tata]


9/21

Bayerische Motoren WerkeAG (BMW)

[CEO Norbert Reithofer]

Punch Line: The Ultimate Driving Machine


10/21

L'Oral Group

Punch Line: Take Care

[CEO - Jean Paul Agon]


11/21

Cadbury

Punch Line: Kuch Meeta Ho Jaaye or Shubh Aarambh

[CEO - Todd Stitzer]


12/21

Frito-Lay North America

[Chairman Tom Greco] Punch Line: Good Food for the fun of it!


13/21

Nikon Corporation

[Chairman - Michio Kariya]

Punch Line:At the heart of the image


14/21

UB Group

[Chairman Vijay Mallya]

Punch Line:Xperience the Blue Rush


15/21

Nike, Inc.

[Chairman Mark Parker] Punch Line:Just Do It!


16/21

eBay Inc.

[CEO - John Donahoe] Punch Line: The power of all of us


17/21

Kentucky Fried Chicken(KFC)

[COO Kentucky Fried Chicken]

Punch Line: FingerLickin Good!


18/21

AIG (American InternationalGroup, Inc.)

[CEORobert Benmosche] Punch Line: We Know Money


19/21

Hewlett-Packard Company(HP)

[Chairman Raymond Lane] Punch Line: Invent


20/21

Infosys Limited

[CEO S.D.Shibula]

Punch Line: Powered by Intellect. Driven By Values


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Microsoft Corporation

[Chairman Bill Gates]

Punch Line: Where do you want to go today?

companies n ceo(2012)

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