comp analysis-session
DESCRIPTION
This tutorial will help you learn the process of competitor analysis with the help of case studies.TRANSCRIPT
Integrated Digital Marketing
SEOCompetitor Analysis
Competitor Analysis?
Have you ever wondered how a particular competitor always does so much better than the site we are targeting in the search engines or online overall? A competitor analysis is one very effective method of deconstructing their online marketing strategy to discover how they are doing so well.
Competitor Analysis?
The Basics Steps of Conducting Competitor Analysis
The Basics Steps of Conducting Competitor Analysis
1) Find the Ideal Sites to Compare2) Review Sites and Note Down all the SEO factors3) Compare the Strategies to our Website
The Basics Steps of Conducting Competitor Analysis
1) Find the Ideal Sites to Comparea)Consult your clientb)Type the ideal key phrase you want to rank forc)Pick the sites - which are leading the SERP & that provide similar services to yours BUT avoid sites, such as Amazon, Wikipedia etc which have prominent presence allover.
The Basics Steps of Conducting Competitor Analysis
2) Review Sites and Note Down all the SEO factorsa)URL & Meta Strategyb)Content Strategy c)Tech & Architecture of the websited)Basic info – Number of Pages Indexed, Site age, sitemap etc
The Basics Steps of Conducting Competitor Analysis
3) Compare the Strategies to our Websitea)Rate your site with that of your competitor’s on various SEO parametersb)Implement the best possible solutions to beat the competitor using their own strategies
Case StudySample Competitor Analysis Report for Client
Letsbuy.com
Infibeam.com
Naaptol.com
Letsbuy.comURL & Meta Strategy
Letsbuy.comImage Strategy
Letsbuy.comContent Heading
Strategy
Infobeam.comURL & Meta Strategy
Infobeam.comImage Strategy
Infobeam.comContent Heading
Strategy
Naaptol.comURL & Meta Strategy
Naaptol.comImage Strategy
Naaptol.comContent Heading
Strategy
Letsbuy.com Infibeam.com Naaptol.com
URL & Meta Strategy
URL – GoodMeta Tags – Need to be worked on
URL – Avg.Meta Tags – Good
URL – ExcellentMeta Tags – Good
Image Strategy Avg. Alt text on Logo missing
Good Excellent
Content Heading Strategy
Poor Excellent Good
Why?
Is it?
But?
How?
When?
Which?What?
Where?
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